December 2016 Beyond Crowdfunding

AGENDA HOW EVERYTHING STARTED HOW TO REACH MY OBJECTIVES CROWDFUNDING, YOU SAID CROWDFUNDING ? CAN CROWDFUNDING REALLY MEET MY OBJECTIVES? WHAT WE DID WITH CAUSEDIRECT CONCLUSION

HOW EVERYTHING STARTED PUTTING MYSELF IN QUESTION MY CALLING: BEING OF SERVICE TO OTHERS THINKING ABOUT THE MODEL MY OBJECTIVE: SERVING PEOPLE WHILE HAVING A MAXIMAL IMPACT

HOW TO SUCCESSFULLY MEET MY OBJECTIVES DISRUPTIVE SCALABLE EFFICIENT CLEAR LAST BUT NOT LEAST: PURPOSE/IMPACT DRIVEN

CROWDFUNDING, YOU SAID CROWDFUNDING? The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

TYPOLOGY Rewards-based crowdfunding Donation-based crowdfunding Equity crowdfunding Debt crowdfunding And also: Royalty crowdfunding Hybrid crowdfunding In rewards-based crowdfunding, backers give a small amount of money in exchange for a reward. Kickstarter Indiegogo In donation-based crowdfunding, donors donate a small amount of money in exchange for gratitude and the feeling of supporting a cause they believe in. In equity crowdfunding, investors invest large amounts of money in a company in exchange for a small piece of equity in the company. Ex WeFunder, Angel List, to name a few… And in debt crowdfunding, lenders make a loan with the expectation to make back their principal plus interest. The lending club. Royalty crowdfunding offers backers a percentage of revenue from the project or venture the backer supports, once it is generating capital. A good example of this approach is a mobile app website where backers can support an app before it's fully developed or launched, and then share in the revenue once the app starts selling to the public. Read more at: https://www.equitynet.com/crowdfunding-terminology/royalty-crowdfunding

WILL CROWDFUNDING MEET MY OBJECTIVES? DISRUPTIVE SCALABLE EFFICIENT CLEAR LAST BUT NOT LEAST: PURPOSE/IMPACT DRIVEN

CROWDFUNDING: A TOOL, NOT AN END IN ITSELF MY OBJECTIVE: HELP PEOPLE HELP OTHERS IT’S NOT ONLY ABOUT GIVING I GIVE THEN I AM? BEYOND CROWDFUNDING

OUR DIFFERENCES From a Crowdfunding platform to a B2B Social Engagement Portal Vertically and horizontally integrated Selective Direct THIS WAS NOT ENOUGH FOR US… WE HAD TO GO ONE STEP BEYOND… (remember Madness?...) Impactful Low Cost B Corp Certified

CAUSEDIRECT: BEYOND CROWDFUNDING Engaging: How? via purpose and gamification Giving is not enough!!! What about fundraising? Volunteering? Mentoring? Maximizing success via coaching Efficiency: the case of emergency relief Impactful: the need for metrics!!! A new mindset: B Corp

THE RESULT: A MASSIVE IMPACT ON NGOs ON EMPLOYEES ON CORPORATIONS ON UNIVERSITIES & HIGHER EDUCATION INSTITUTIONS ON THE PUBLIC ON EMERGENCY RELIEF

CauseDirect TODAY B Corp certified (highest score worldwide), Réseau Entreprendre and Ashoka Impact Program 2014 laureate; An operational and up and running platform; More than 100 projects in more than 40 countries; 5 registered corporations representing a potential of more than 500’000 change-makers across the globe; + 140 multinational corporations contacted representing more than 14,5 millions employees, + 30 making their due diligence; A successful fundraising campaign); Partnerships with B-Lab (New-York/Amsterdam), Sistema B (Buenos Aires), SGS (Geneva), Octalysis (San Francisco), among others;

CONCLUSION IT’S ALL ABOUT PURPOSE!! DARWIN: SURVIVAL OF THE MOST INNOVATIVE/DISRUPTIVE AND THE MOST ENGAGING & PURPOSE DRIVEN PLATFORMS

SCHEMA CauseDirect Registered Corporations Registered Employees NGO Giving Fundraising Volunteering Mentoring CauseDirect Registered Employees Registered Corporations Grant-matching PROJECTS Global Business Network Members Financing Donor Countries Foundations The public

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