Social Media Using LinkedIn to Full Advantage: We’re talking professional gain, not games September 25, 2016 Shari L.S. Worthington Telesian Technology

Six Degrees of Separation • Frigyes Karinthy, Hungarian author, playwright, poet, journalist • Despite physical distances between globe’s people, the growing density of human networks made the actual social distance smaller • Early thinking that led to network theory

Factory Five Racing

The Power of a Gathering of Experts

Why Do We Care About LinkedIn? LinkedIn is for business networking 450 million members in 200 countries 128 million in US Hottest skill on LI that got people hired: Statistical analysis and data mining 40% of users check in daily Engineering is the most represented profession 41% of millionaires use LI 

ISA LinkedIn Group: Over 48,000 Members https://www.linkedin.com/groups/137598

What Can We Do on LinkedIn? Network with colleagues Resolve technical issues Follow blogs by industry leaders Connect with customers Find prospective customers Find a job; hire an employee Recruit ISA members for your section / division / department

This is Networking: You Need to Stand Out Your “profile” is your resume Sell yourself Work history Education Association memberships Show off your accomplishments Get people to write a testimonial about working with you

Oh man, I need a job!!!! Update your profile / resume Search for job listings Post job openings when you’re hiring https://www.linkedin.com/mjobs/jobPosting/learn More?trk=nav_responsive_sub_nav_post_job

Where Did All the Trade Shows Go? LinkedIn messaging…

Where did all the customers go?!?

We Need a New Way to Talk with Customers! 77% of business buyers don’t talk to a salesperson til done researching online 57% of the buying decision is done before they willing to talk to a sales rep Average cold call appointment rate is 2.5%

We Need a New Way to Talk with Customers! • 50% of users are more likely to buy from a company they’ve engaged with on LinkedIn, • 49% of buyers research vendors on LinkedIn; 44% have found new vendors through shared connections, • B2B marketers rate Twitter the second most effective social platform, and • As far back as 2010, Forbes documented that most Fortune 500 execs view business videos online.

Recruit ISA Members for Your Section / District / Division / Dept ISA corporate page: http://www.linkedin.com/company/isa Other company pages Group: International Society of Automation (easy to find at topic) Use the LI JOBS menu

Thank you! Shari L.S. Worthington sharilee@telesian.com Questions? Thank you! Shari L.S. Worthington sharilee@telesian.com @sharilee @telesian http://www.linkedin.com/in/sharilee http://blog.telesian.com Cell: 508-397-6345