Lean Launch Pad prep for Week 3 : Customer Segments Tues 2/17 & Wed 2/18/15

Customer Segments Answers are all hypotheses. Who are your customers (users, influencers, recommenders, decision makers, payers, others)? Is your market multi-sided? What’s your market type? Answers are all hypotheses. What experiments will you design/carry out to verify these hypotheses? Product-market fit is found when: customers’ gains, pains, jobs to be done match VP’s gain creators, pain relievers, products & services Example of List slide.

http://www. businessmodelgeneration http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf

Customer Discovery Leave campus: go talk to at least 10 potential customers (target 15) to gain insights and generate findings. Focus on interviewing members of your hypothesized customer segment(s), including users, influencers, payers, etc. Develop a customer archetype(s): get beyond the usual variables to understand members of the customer segment in depth.

Preparing for Week 3: Customer Segments Watch Course video lesson 3: Customer Segments BMG pp. 134-145: Ideation; pp. 161-169: Prototyping; and pp. 200-211: Business Model Environment SOM pp. 85-97: Customer Segments; pp. 203-217: Problem Understanding; pp. 218-221: Gain Customer Understanding; pp. 222-226: Market Knowledge; pp. 260-266: Product-Market Fit; and p. 476: Customer Segments Checklist Watch Course video lesson 4 (Channels) and video lesson 5 (Customer relationships) Example of slide with lots of text

Week 3: Customer Segments 15 minute Q and A on readings/concepts Teams present their updated business model to the class: (8-10 mins) Slide 1: Title Slide. Tally # Interviews so far. Slide 2: Business Model Canvas, with changes highlighted in red. Slide 3: Value Proposition/Customer Segment Canvas http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf What are the Gains, Pains, Customer Jobs? What’s the MVP you’ll test? Slide 4: How do they solve this problem(s) today? Does your Value Proposition solve it? How? Slide 5-n: What did you learn about your customers? Hypothesis: Here’s what we thought. Experiments: Here’s what we did. Results: Here’s what we found. Action: Here’s what we’re going to do next. Example of slide with lots of text