How to integrate social media into your business BUSINESS GETS SOCIAL How to integrate social media into your business

The Social Media Revolution http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Discussion Topics Why should my business use social media? Basic set-up and overview of: Facebook, Twitter and YouTube Suggested social media tools/applications Social media policies in the workplace Questions

What is Social Media? DEFINITION: participatory online media that utilizes the group to write and direct content, rather than a read- only media. Allows for direct contact between participants. Cited from: http://www.urbandictionary.com/defi ne.php?term=social%20media

Why should my business use social media? Everyone else is doing it. Your customers and competitors are in the online social communities, therefore you should be as well. Great tool to direct traffic to a pre-existing website or act as your website if your business does not have one. Use as a learning tool to stay up to date with market trends and new information.

It’s All About Relationships Be Transparent. In the world of social media, the users will catch on quickly if your content isn’t sincere & honest. Be Giving. Provide some content to users that isn’t a sales pitch. (example – instructional videos) Be There. Social media is about interaction; the commitment isn’t tremendous, but you do have to stay on top of your relationships with other users. It’s All About Relationships Networking has been a part of business since day one. The social media communities are now another venue to capitalize on networking opportunities. Here are a few key ideas to be successful with your social media strategy.

B2B Social Media Stats 86% of B2B firms are using social, compared to 82% of B2C More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing Only 50% of B2B marketers formally analyze metrics to judge ROI – but those that do find online marketing more effective B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014 For more read: B2B Social Media Statistics by Adam Holden-Bache

TWITTER

Twitter Set-up Fill out the following: Full Name – Company name should go in this field Username – Make this concise and easy to remember Password – At least 6 characters, “be tricky” Email – This email can be used for other people to search for your company, if you so choose

Twitter Set-up Find sources that interest you Twitter provides suggestions of other twitter users to follow based on topic (example – science) Enter your email and scan your address book to find out if any of your friends or colleagues already have a twitter accounts Simply use the search field to enter a person or company’s name or twitter alias to find their account

Twitter Set-up Complete Your Profile & Settings Under the Settings link you can find the following: Account, password & notifications (email & mobile phone) options A profile section where you add an image, your name, a website and a short (1 to 2 sentence) biography The design (background) of the page can also be changed under settings

Twitter Vocabulary Hashtag: a way to designate related messages Tweet: a single Twitter post @messages: a reference to another Twitter user Retweet: reposting another users idea or post DM: direct message sent to another user Tweetup: In-person gathering organized via Twitter Fail Whale: Logo that appears when the site is over capacity

FACEBOOK

Facebook Set-up Initial Steps to make a fan page: Sign-in to a pre-existing personal Facebook account or create one The tool bar (shown here) will be on the left-hand side of the screen. Click See More if all choices are not shown Click on “Ads and Pages” to create a fan page for your business

Facebook Set-up Go to Create a Page - where you will complete the following: - Click the circle for local business Enter the business name (this will be a page name and cannot be changed)

Facebook Fan Page Set-up Add an image: upload your company logo Provide some basic information: date founded, website, company overview, mission & products Post Status Updates: update your Facebook fans Promote this page on your website: provides an html code so that a “Like” button can be added to your company website Set up your mobile phone: send status updates & upload photos/video from a mobile phone Send status updates to your Twitter followers: connect your Twitter and Facebook account to simultaneously update both

I made my Facebook fan page … now what? Post Updates about new products, offers, etc. Post an event where guests can RSVP and comment Upload pictures and video about your company, products or services Post web links that relate to your business Start discussions with fans on specific topics

YOU TUBE

YouTube Set-up Step one of easy sign-up On the home page select Create Account Enter a username (only letters & #) and check the availability Enter Location (country) & postal code Must enter DOB & gender. Meant for individuals to sign-up; does not effect the profile for your company.

YouTube Set-up Step two of easy sign-up Enter an e-mail. This will be used to sign-in to your YouTube account and can be changed in your account settings. Choose a password and complete the word verification. ACCOUNT SET-UP IS FINISHED

Uploading Video on YouTube Click Upload on the top of the screen and then the yellow Upload Now button Choose the file from your computer Give the video a title, brief description, tags (keywords) and a category – all ways to search for the video Choose the privacy settings: Public vs. Unlisted vs. Private

Manage it all in one spot Plan tweets & watch trends Social Media Tools TweetDeck Manage it all in one spot SOCIAL OMPH Plan tweets & watch trends

Social Media Resources SocialmediaB2B.com Marketingprofs.com

Business Guidelines for Social Media Suggested articles below: A Corporate Guide For Social Media - Forbes.com Is Your Social Media Policy Clear? - Entrepreneur.com Effectively Using Social Media In the Workplace - Suite101.com Social Media Use Must Include a Workplace Policy - Ceoworld.biz 10 Social Media Etiquette Tips for Business - Memeburn.com

Any Questions? Feel free to contact me via email: Jenn Macey – Niagara Scientific Products / Precision Scale & Balance jenn@niagarasci.com