Social media & web analytics

company overview ONLINE SHOPPING- ENJOY FASHION SHOPPING WITH A DIFFERENCE! KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep. With over 150 new products launching each week, Koovs.com provides you with an exciting collection to choose from every time you log in. Koovs.com is also the only Indian online shopping site to collaborate on exclusive capsule collections with well-known names in global fashion

COMPANY OBJECTIVES Business Objective To build Koovs.com into India’s one-stop digital fashion website Marketing Objectives Build our own label and establish its fashion credibility. Bring strong international brands to the new Indian consumer.. Develop delivery and price promises for the consumer that are reliable, affordable and price-worthy. Use technology to power the consumers’ fashion needs. Social Media Goals Increase brand awareness Drive traffic to the website Grow revenue and signups Boost brand engagement Build a community Increase press mentions Campaign Tactics Plan & create brand assets 2) Evolve current communication strategy 3) Build a list of influencers/partners to engage

BRAND TRUTH HUMAN TRUTH PRODUCT/MARKET TRUTH Affordable international style for fashion International fashion destination Engaging customer experience Greater awareness about current fashion trends Easy access to all brands/convenience Emergence of AR/VR Open to new experiences Trendy, vibrant, young Fashion conscious BRAND TRUTH HUMAN TRUTH PRODUCT/MARKET TRUTH

TG for koovs.com

Tell us how koovs makes you Campaign - one Tell us how koovs makes you “A Gentleman” Winners will get to attend special screening of A Gentleman Brand Ambassadors

Content Strategy 15 second teaser after gentlemen movie trailer movie stars announcing the challenge Infographic explaining How, where, when about the challenge Images of movie stars with koovs wardrobe Post informing challenge “to post a line with their photo and tag koovs"

PLATFORM Strategy 15 sec video teaser after the trailer and koovs regular ads (paid media) Tweets campaign (paid & owned media), number of Retweets and hashtags of participants (earned media) Posts and infographics (owned media) ,social channels like Buzzfeed (paid media) ,number of likes, shares and comments (earned media) Images shared by movie stars (paid media), post and images shared by koovs insta handle (owned media). number of images, taglines by participants (earned media)

Performance metrics Objectives Create awareness and exposure Social Activity Contest Metrics Impressions and engagement rates Impact Brand awareness, share of voice

Campaign Two Buy the product on koovs site Find your style with koovs Buy the product on koovs site Spot the product in photos-mix Lucky few will get passes to chain-smoker event

Content Strategy Video teaser informing about the offer and promoting koovs Infographic explaining How, where, when about the offers Testimonials of last year winners and their experiences both video and blogs format Stories and images of selected participants with koovs selected design both in video and other formats

PLATFORM Strategy Participants with koovs wardrobe attending chain-smoker event sharing stories on snapchat official page of koovs (owned media). Tweets campaign (paid & owned media), number of Retweets and hashtags of participants (earned media) Posts and infographics (owned media) ,social media channels (paid media) ,number of likes, shares and comments (earned media) Images shared by movie stars (paid media), post and images shared by koovs insta handle (owned media). number of images, taglines by participants (earned media) Information shared on website (owned media) and promoting on different channels (blogs & fashion communities) to spread awareness and improve SEO ranking (paid media)

Performance metrics Objectives Create awareness and exposure Audience becomes customer Social Activity Contest Product promotion Metrics Impressions and engagement rates Conversion rate and assisted conversions Impact Brand awareness, share of voice Conversions, revenue

Campaign 3 Koovs launches a Diwali collection for youth Koovs with Filter-copy creates a content to promote idea of how koovs new catalogue for Diwali Tradition meets trends

Posts and blogs to showcase how koovs is best for youth this Diwali Content Strategy Video teaser of content announcing partnership of koovs and filter copy for new range of cloths Images of models in Diwali wardrobe to be posted on different social channels Posts and blogs to showcase how koovs is best for youth this Diwali Stories and images of customers with koovs new Diwali wardrobe both in video testimony and other formats Complete 6 min content video to published by filter-copy on different platforms

PLATFORM Strategy Models and customers with koovs new range attending Diwali festivals event sharing stories on snapchat official page of koovs (owned media). Tweets campaign (paid & owned media), number of Retweets and hashtags of participants (earned media) Posts and infographics (owned media) ,social media channels (paid media) ,number of likes, shares and comments (earned media) , 15 sec teaser posted on koovs and filter-copy page Images shared by customers (paid media), post and images shared by koovs insta handle (owned media). number of images, taglines by participants (earned media) ##DIWALIWITHKOOVS 6 min Video posted on filter-copy YouTube channel.

Performance metrics Objectives Audience becomes customer Social Activity Product promotion Metrics Conversion rate and assisted conversions Impact Conversions, revenue

CAMPAIGN SCHEDULING – CAMPAIGN 1 Date Activity Plan Platform Digital Media Campaign 1 15 Aug-25 Aug Press Release, Social media campaigns(Teasers) You Tube, Facebook Teaser video after movie trailor 16-Aug   17-Aug Challenge Details announceent Facebook, Instagram Post on official pages 18-Aug Promoted post 19-Aug Promotion by stars Twitter Challenge tweet 20-Aug 21-Aug Facebook, Instagram, Twitter Promoted posts, retweets 22-Aug Contestants upload Post 23-Aug Shares, likes 24-Aug 25-Aug final day call out Twitter,Facebook,Instagram Challenge final day tweet and posts 26-Aug Result Announcement Facebook Thank You video

CAMPAIGN SCHEDULING – CAMPAIGN 2 Date Activity Plan Platform Digital Media Campaign 2 27-Aug Social Media Build up You Tube, Facebook Upcoming event video with teaser 28-Aug   29-Aug Challenge Details announceent Facebook, Instagram Poster Details, Insta Video format 30-Aug 31-Aug Testimonials from last year Facebook Posts 1-Sep Shares, likes of posts 2-Sep Own website Video testimonials 3-Sep Customer onboarding New signups 4-Sep Shares of video testimonials 5-Sep 6-Sep Winner announcement Thank You Video wth a catchy end 7-Sep Event day Snapchat Snaps at concert

CAMPAIGN SCHEDULING – CAMPAIGN 3 Date Activity Plan Platform Digital Media Campaign 3 5-Oct You tube Diwali build up You tube, twitter Partnership of Kooves and filter copy through video 6-Oct   You tube 7-Oct 8-Oct 9-Oct Diwali wardrobe launch facebook, Instagram Poster, e catalog 10-Oct running videos 11-Oct Poster shares 12-Oct Youth attraction Instagram,facebook attractive posters for wardrobe clothing 13-Oct Likes and shares 14-Oct 15-Oct Elated customers promotion Facebook Photo posters 16-Oct Instagram Image uploads 17-Oct Campaign video Intensive kooves promotion 18-Oct 19-Oct

THANK YOU !!!