agenda Company Description Product Description Marketing Plan

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Presentation transcript:

agenda Company Description Product Description Marketing Plan Conclusion Q&A

Company description Founders Location Objective

Product description

Vending machine Design Features

Marketing plan

Competitive Market Jugo Juice freshERIZE Tim Horton’s McDonalds Booster Juice Competition freshERIZE Starbucks Jugo Juice

Selling Propositions and Strategy Accessible Customization Speed Price $7.00 Material Personnel Equipment

The Four Ps of Marketing Product New Product for General Mills Fresh fruit and vegetables Convenience Healthy alternative Quick/Simple Tastes good Place Vending machine at Union Station Potentially brought into other locations after testing Promotion Discount for using personal cup Stamp card Social media incentives Advertising Price Competitive pricing Based on market price

Promotional Strategy

Target Customers DEMOGRAPHIC Age 17+ Students with part-time jobs, and professionals on the go. Education High School diploma or higher Family Life – Cycle Single or married with kids. They are individuals on the go who likely commute to work or school and may not have time for a healthy breakfast or snack. Psychographic Lifestyle Health conscious, on-the-go, love to try new things, enjoy being active (weather outdoors, in the gym or sports teams) Forms of Entertainment May enjoy outdoor activities, movies Socially Responsible Yes BEHAVIOURAL Reason/occasion for purchase? No time to make breakfast/snack, but want a healthy meal replacement How long to make a decision to purchase? Quick decision, most costumers may take a few days (will walk by the machine and after a few days may decide to purchase) Where customer purchases and/or uses product/service? Where it is easily accessible on their route from home to work (GO Station)

Questions