2014 FIFA World Cup By the Numbers…

1 2014 FIFA World Cup By the Numbers… The original trophy – the Jules Rimet Cup – was awarded permanently to Brazil, the first nation to win three World Cups, in 1970. Every trophy awarded to the winner since then has been a replica.

18 2014 FIFA World Cup By the Numbers… The tournament has been held 18 times since 1930, however, only seven different nations have lifted the trophy.

12 2014 FIFA World Cup By the Numbers… The total number of venues/stadiums being used throughout Brazil to host World Cup matches in 2014

The total capacity for all twelve of those stadiums 2014 FIFA World Cup By the Numbers… 3.7 million The total capacity for all twelve of those stadiums

$367.5 M 2014 FIFA World Cup By the Numbers… According to the Wall Street Journal, construction on the stadium set to host the first game and opening ceremony has not been completed as thousands of seats have yet to be installed and $367.5 million has already been spent to build the venue

9 2014 FIFA World Cup By the Numbers… The total number of people who have already died during the construction of the various World Cup venues in Brazil

$3.6 billion 2014 FIFA World Cup By the Numbers… Brazilian taxpayers have contributed $3.6 billion in the construction of the World Cup infrastructure (including multiple venues), yet another source of controversy

59 2014 FIFA World Cup By the Numbers… Australia will be the lowest-ranked nation at this year’s tournament – the Socceroos currently sit at 59 on FIFA’s world rankings.

5 2014 FIFA World Cup By the Numbers… There are five individual awards given after the tournament, all of which are sponsored

2014 FIFA World Cup By the Numbers… The Budweiser “Man of the Match” is awarded after each game by a fan vote via FIFA.com, Twitter and FIFA’s official app

2014 FIFA World Cup By the Numbers… The adidas Golden Ball will go to the competition’s best player, determined by the media and FIFA. The players who finish second and third will receive the adidas Silver Ball and adidas Bronze Ball respectively.

2014 FIFA World Cup By the Numbers… adidas is also the presenting sponsor of the “Golden Glove” and “Golden Boot” award, given the tourney’s best goalkeeper and leading goal scorer

2014 FIFA World Cup By the Numbers… The Hyundai Young Player award goes to the first-year player with the biggest impact in the tournament. Technical qualities such as skill, style and charisma are considered, but so are other important factors such as a sense of fair play and a genuine impression that the player is playing for the love of the game.

170,000 2014 FIFA World Cup By the Numbers… Security will be in full force throughout the World Cup with FIFA and Brazilian officials deploying nearly 200,000 security personnel to keep the games safe

$90-1250 2014 FIFA World Cup By the Numbers… As in face value of individual tickets, depending on the match and the venue where the match will take place

3 million 2014 FIFA World Cup By the Numbers… Event organizers are forecasting total sales of 3 million tickets sold for the 2014 FIFA World Cup

3 million 2014 FIFA World Cup By the Numbers… Event organizers are forecasting total sales of 3 million tickets sold for the 2014 FIFA World Cup

30% 2014 FIFA World Cup By the Numbers… Adidas is projecting a 30 percent increase in World Cup-related apparel and soccer sales, according to Sports Business Journal

5th 2014 FIFA World Cup By the Numbers… Music and soccer are often associated with Brazilian culture while Brazil is the world’s 5th largest country. The World Cup tagline, “All in one rhythm”, was created in an effort to unite each of these themes.

41% 2014 FIFA World Cup By the Numbers… The last World Cup (2010 in South Africa) delivered record viewership for ESPN as games across ESPN, ESPN2 and ABC averaged 3.26 million viewers, a 41 percent increase from 2006, according to Sports Business Journal

54% 2014 FIFA World Cup By the Numbers… According to a TurnKey poll, 54% of fans who say football is their favorite sport prefer going to soccer matches, citing match-day atmosphere, camaraderie among fans and a family-friendly environment as the three leading factors.

$600 M 2014 FIFA World Cup By the Numbers… 8 marketers are paying Brazil's main TV network (Globo) a total of $600 million for commercials during World Cup broadcasts (AmBev, Coca-Cola, Banco Itau, Johnson & Johnson, Hyundai, Nestle, wireless business Oi and local retailer Magazine Luiza)

64 2014 FIFA World Cup By the Numbers… Every single FIFA World Cup match (yes, all 64 of them) will be broadcast LIVE via ESPN’s various broadcasting platforms – 43 on ESPN, 11 on ESPN2 and 10 on ABC.

$35 M 2014 FIFA World Cup By the Numbers… $35 million in prize money will be awarded to the winning team's federation

$35 M 2014 FIFA World Cup By the Numbers… $35 million in prize money will be awarded to the winning team's federation (the remaining $323 million in FIFA's prize fund goes to the other 31 nations)

$708 M 2014 FIFA World Cup By the Numbers… Six top-tier FIFA sponsors — Adidas, Coca-Cola, Emirates, Hyundai, Sony, Visa — pay a combined $177.125 million annually. That totals $708.5 million every four years.

$524 M 2014 FIFA World Cup By the Numbers… Eight second-tier sponsors — Budweiser, Castrol, Continental, Johnson & Johnson, McDonald's, Moy Park, Oi, Yingli — collectively pay $524 million every four years.

Discussion Questions: 2014 FIFA World Cup By the Numbers… Discussion Questions: Were you aware the World Cup started next week? If so, how did you know? Have you seen any examples of World Cup related marketing in the past week? What was it? How does FIFA generate income? Why are sponsors important to mega events like the World Cup? In your opinion, will Brazil benefit from hosting the World Cup? Why or why not?

Sources: 2014 FIFA World Cup By the Numbers… http://sports.yahoo.com/video/2014-fifa-world-cup-numbers-101116502.html http://www.fifa.com/worldcup/awards/golden-boot/index.html http://www.sportsbusinessdaily.com/Journal/Issues/2014/03/31/Marketing-and-Sponsorship/World-Cup.aspx http://adage.com/article/special-report-2014-sports/super-cup-sponsors-spending-600m-brazil-network/291117 http://www.usatoday.com/story/money/business/2014/05/22/record-world-cup-numbers-game-for-fifa-and-brazil/9458457