Lily Flo Jewellery The creative process for the Royal Academy of Dance ‘Ballet Collection’

Lily Flo Jewellery Jewellery company created in 2015 I make (nearly) everything by hand I went to classes but taught myself on youtube, pinterest and books I am inspired by Ancient Greek and Roman jewellery, but design for modern women We have won awards Our jewellery has appeared in magazines and blogs We have just done our first exclusive collection with the Royal Academy of Dance and this is what I’m going to use as an example to take you through my creative process.

The process to create a creative product The brief Inspiration and research Concept development Sourcing materials Production Promotion Sales and Distribution

The brief: To create a new premium jewellery collection for the Royal Academy of Dance

The Target Audience Passionate young dancers about ballet. They love everything about it, from the grace, the discipline, the iconic ballerina and the history of dancing one of the most beautiful, graceful, feminine dances. Ballet has touched their heart and they want to carry something around with them that reminds them of where their passion lies. Parents, friends, grandparents of the little ballerina. They know their friend/daughter/granddaughter loves ballet and when it comes round to birthdays or ballet exams they want to buy them a gift that embodies the spirit of their passion.

Creative criteria Researching jewellery trends Style and occasion framework: Dainty, timeless, easy to wear, not too fashionable that it dates Needs to be iconic, not cryptic, delicate like ballet Colours: Pastel shades of pink and blue Price range Collection structure: necklaces and bracelets

Inspiration: the femininity and movement of ballet https://s-media-cache-ak0.pinimg.com/236x/e7/e5/56/e7e5569ffbcab3bfefef499534798fbf.jpg

Inspiration: Jewellery worn by Prima Ballerina’s such as Margot Fonteyn in the 1930s https://s-media-cache-ak0.pinimg.com/236x/e7/e5/56/e7e5569ffbcab3bfefef49953https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSwbMwnbxzAwAku4RV9jq4qDgEkQNlSyZFDsZ2Ovb4_d5Q84ERkWA4798fbf.jpg

Initial Concepts From sketches To samples

Initial Collection Presentation and Selection

Preparing the studio

Sourcing the gemstones and planning where they will go

Planning a piece

From a piece to a collection

Packaging them up to look beautiful

Photographing the pieces

Promoting the collection in the shops, to the press, website, blog and on social media