Social CONSUMERS RTV 453 cell phones off and put away

Slides:



Advertisements
Similar presentations
Intelligent Online Marketing Local Digital Advertising Specific To Your Business Presented by: Dexter Nelson Live Minder Trend Analysis & Marketing.
Advertisements

2 4. But first  A bit more from Tuesday about Privacy Social Media Marketing, 2e© 2-2.
 Digital marketing: Uses digital media to develop communications and exchanges with customers  Electronic media (E-marketing): Refers to the strategic.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN
2 5. Some reminders  Be sure to check the course outline each week for supplemental reading and other class instructions  You should start studying.
Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles.
Why Go Online? Website Necessities What Consumers Do Online Social Media Use is on the Rise Online Reputation Affects Consumer Decisions Agenda Consumers.
SOCIAL COMMUNITIES Chapter 5 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 1-5.
The Internet Industry Week Four. RISE OF THE INTERNET THE INTERNET – a global system of interconnected private, public, academic, business, and government.
Lecture 3 Strategic E-Marketing Instructor: Hanniya Abid
RTV 453 Social Media All computers, iPads, cell phones off for each class and put away. You are encouraged to take hand written notes and be engaged in.
RTV 453 Social Media All computers, iPads, cell phones off for each class and put away. You are encouraged to take hand written notes and be engaged in.
Digital Marketing For Small Business Today’s Topic: Social Media Marketing.
2 4. But first  A bit more about Privacy Social Media Marketing, 2e© 2-2.
Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)
Content Marketing Proposal NAME AND CLASS. Outline Part I: Market ◦The Company ◦Product/Service ◦Current Online Status ◦Challenges ◦Opportunity Part II:
2 5. Some reminders  Be sure to check the course outline each week for supplemental reading and other class instructions  You should start studying.
MEDIA IN ADVERTISING - DIGITAL MEDIA - Topic 8 Introduction to Advertising.
Don McClain Real Estate Marketing Ideas Guaranteed To Close More Sales EZ House Buyers.
Public Relations & Social Media. Public Relations What is.
Agenda 1 What is Digital Marketing? 2 Why People Are Going Online? 4 What Does Digital Marketing Consists of? 7 Digital Marketing Measurement 3 Benefits.
E-Marketing Strategic E-Marketing and Performance Metrics 2-1.
How to Maximize the Reaches with The Right Blog Topics.
ACO501 – Accommodation Sales & Marketing
Digital Marketing Master Class
WEB METRICS FOR SOCIAL MEDIA MARKETING
Digital Marketing Overview
بازاریابی دیجیتال در یک نگاه
Mobile Media Innovation Module 4
click your mouse or hit enter to advance animation
The Internet Industry Week Two.
Diffusion of Innovation Theory
Chapter 3.
Social CONSUMERS RTV 453 cell phones off and put away
COMPREHENSIVE ONE-WEEK COURSE.
Digital Marketing Overview
Social Media Marketing: A Strategic Approach, 2e
Online marketing is undoubtedly a great way to grow your business and generate more profits. The latest statistics confirm that a huge number of people.
PPT On Digital Marketing By Digital Aim School
Digital Marketing Overview
DigitalMarketinganExclusiveTraining Program by ExlTech Solution
SOCIAL MEDIA MARKETING
What is Digital Marketing? What is the use of Digital Marketing? Strategies of Digital Marketing Opportunities Search Engine Optimization.
Key points Content :- What is Digital Marketing? What is the use of Digital Marketing? Strategies of Digital Marketing Opportunities Search Engine Optimization.
SEO - Drive Traffic and Grow Visibility
MKT 435 Competitive Success-- snaptutorial.com
Overview The promotion of products or brands via Digital media Digital Media  Search Engine Marketing Search Engine Marketing  Social Media Marketing.
MKT 435 Education for Service-- snaptutorial.com
Chapter 4 Online Consumer Behavior, Market Research, and Advertisement
Advertising Any paid form of nonpersonal presentation
Social Media and Networking: What it is & why it’s important
Chapter 6 Discuss the types of strategic research
Chapter 2 Digital Media Environments
Marketing in Today’s Economy
Why listen to me? Sr. Digital Marketing Specialist for Fastline Media Group Social media is my world Fastline has seen a… 1,044% growth in Facebook audience.
DIGITAL MARKETING COMPANY Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote.
SOCIAL MEDIA STRATEGY.
Ellev advertising agency
Direct and Online Marketing: The New Marketing Model
DIGITAL MARKETING AGENCY Digital Marketing.
Be part of the worldwide digital market – Beginners Guide
What is E- marketing? Internet marketing is any marketing activity that is connected online through the use of Internet technologies.
DIGITAL MARKETING SERVICES FOR YOUR BUSINESS ftlmedia.com.
Direct and Online Marketing: The New Marketing Model
Important Tips To Make Your Presence Valuable In Digital Marketing Presnted By:- Ritika Goswami.
Be part of the worldwide digital market – Beginners Guide
Best SEO Techniques To Increase Organic Traffic Presented By:- Abhinav Shashtri.
Presented By:- Abhinav Shashtri. Index SR.NOTitleSlide No 1Introduction: Build Awareness: Buildup Brand Image: Content Improves Website.
Why Social Media Marketing is Key Role to Your Business Find the Best Digital Marketing Agency.
Presentation transcript:

Social CONSUMERS RTV 453 cell phones off and put away

Go to a computer in the library or your own PC (not a smart phone) Reminders Be sure to check the course outline each week for reading and other class instructions THURSDAY CLASS TIME: Go to a computer in the library or your own PC (not a smart phone) Go to course outline and follow instructions Social Media Marketing, 2e©

Connections How does social media enable communication and the maintenance of relationships? How does word-of-mouth communication travel, how are networks structured, and how are ties maintained? What individual roles and power relationships are there in networks

Learning Objectives How do social networking communities enable user participation and sharing? Why is engagement a goal of brands using social media marketing? What are the benefits of engagement? In what ways can brands utilize social networking communities for branding and promotion? Think about your social media ‘brand’

Understanding the theory… Everything we do is within some kind of model and/or explained based on some particular theory. Social Network Theory is often used. As Chapter 2 says: social network analysis is the detection of communities, i.e., sub-groups of individuals or entities that exhibit tight interconnectivity among the other wider population. Table 2.1 illustrates the structure of a marketing plan. Table 2.2 illustrates a social media marketing plan outline. Appendix A illustrates a sample social media marketing plan.

Understanding the theory… OTHER THEORETICAL IDEAS Governed societies might be democracies, authoritarian, communist, etc. Chapter 2 uses Diffusion of Innovations to help us understand how and why people adopt something news 2-step flow is associated Table 2.1 illustrates the structure of a marketing plan. Table 2.2 illustrates a social media marketing plan outline. Appendix A illustrates a sample social media marketing plan.

Diffusion of Innovations Innovators Early Adopters Early Majority Late Majority Laggards Table 2.1 illustrates the structure of a marketing plan. Table 2.2 illustrates a social media marketing plan outline. Appendix A illustrates a sample social media marketing plan.

Diffusion of Innovations Cell phones 3D TV DVD Recorders Slingbox HD Radio Driverless cars

Diffusion of Innovations Potential adopters of a technology progress over time through five stages in the diffusion process. First, they must learn about the innovation (knowledge) Second, they must be persuaded of the value of the innovation (persuasion); They then must decide to adopt it (decision); The innovation must then be implemented (implementation); and Finally, the decision must be reaffirmed or rejected (confirmation). The focus is on the user or adopter.

Diffusion of Innovations Everett Rogers’ theory’s characteristics include: the relative advantage of the innovation the ability to observe and try the innovation The innovation’s compatibility The innovation’s simplicity of use Social Media Marketing, 2e©

Diffusion of Innovations For Social Media that includes: How and why individuals adopted social media activities overall How and why individuals have, are and/or will adopt a particular social media tool Social Media Marketing, 2e©

Connecting with the User Openness and Identity Portability: Social lock-in occurs when a user is unable to transfer social contacts and content from one social network to another. Social networking fatigue comes in part from the need to manage multiple community accounts (and to forego some due to the required investment) as well as from the steady streams of content flowing from multiple networks. Identity portability is such that a single profile would provide access across social networking sites with a single login and shared information.

Social Networking Activities and Engagement Secondary content consists of things that others create which we feel are worth redistributing to our social networks, such as retweets, links to a celebrity blog, or even brands we “like” on our Facebook page. Social sharing provides people with the tools they need to reveal elements of their digital identities.

Social Networking Activities and Engagement Brands can matter by providing apps that fit strategically with the brand and consumer needs; these apps are called brand butlers. Friendvertising is a brand’s use of social networking to build earned media value and purposefully cultivate. Legacy media had to decide how to appeal to you as a potential consumer; social media strategies are about getting us engaged with the brand

There are five characteristics of a brandfan: Emotional engagement: The object is meaningful in the emotional life of the fan. Self-identification: The fan personally and publicly identifies with like-minded fans. Cultural competence: The fan has a critical understanding of the object, its history, and its meaning beyond its basic functionality. Auxiliary consumption: The fan collects and consumes related items and experiences beyond the basic object. Production: The fan becomes involved in the production of content related to the object.

So, your social publishing You should introduce who and what you are You should connect to the ideas and ideals of a brand recognized as doing a good job with social media You should show how your online presence, your social publishing fits among others similar to you You are now looking for other social media tools to use for engaging with users by seeing what your Business Analysis business is doing, then… Social Media Marketing, 2e©

Time for a stunt You’ll taking what you’ve learned from looking at a business And take what you learn from looking at ‘your competition’ (SWOT) And you continue using some social media tools while also looking for a few new tools To create something to try to get people engaged with you

You need to reach people Paid Media in Social Networks Native advertising is a form of paid advertising that is based on a form unique to the vehicle within which it is placed. Display ads may include text, graphics, video, and sound much like traditional print ads and commercials but they are presented on a website. PPC ads. Banner ads ‘Traditional’ ways

Diffusion of Innovations ________ theory presents characteristics of innovative products that explain the rate at which people are likely to adopt these new options. Diffusion of Innovations

Social lock-in / identity portability _______ occurs when a user is unable to transfer social contacts and content from one social network to another, while _____ is such that a single profile would provide access across social networking sites with a single login and shared information Social lock-in / identity portability

Brands can matter by providing apps that fit strategically with the brand and consumer needs; these apps are called ______ Brand butlers

______ is a brand’s use of social networking to build earned media value and purposefully cultivate. friendvertising

UGC stands for _______ and CGM stands for ________. User Generated Content / Consumer Generated Media

_______ is a form of paid advertising that is based on a form unique to the vehicle within which it is placed. Native advertising

Chapter 3 to read this week Redefining journalism Develop some understanding and critical thinking about this What is Journalism? How does it differ in different societies? “Journalism happens when someone tells a compelling true story.” Citizen journalism: ‘Random acts of journalism”

Chapter 3 – What Journalism does Journalism informs, analyzes, interprets and explains. Journalism investigates. Journalism creates public conversation. Journalism helps generate social empathy. Journalism encourages accountability. BUT – ‘in our society’

Chapter 3 Newspapers’ use of CMS – technology allows quick and easy publishing online SEO is very important Paywall issue Agenda setting change Reader / user behavior has changed Disruptive technologies: music industry, television industry, local market radio, and even taxi service

Chapter 3 Participatory journalism Citizen journalism UGC / CGC Crowdsourcing (Huffington Post example) Borderless Internet – “intolerable to Muslims”

Chapter 3 – getting an audience Click Bait

Chapter 3 From an SEO standpoint, the Google algorithm rules keep changing, but bloggers use tags and keywords entered on the CMS system to make it easier to find the post through online search. Blogger success / celebrity->

Chapter 3 Blogger success – monthly income The Huffington Post – $2,500,000 (ppc) TechCrunch – $800,000 (Banner Ads) Mashable – $600,000 (Banner Ads) Perez Hilton – $450,000 (Banner Ads) Engadget – $300,000 (Banner Ads) Noupe – $200,000 (Private Advertising)

Chapter 3 The most significant challenge facing journalism in the social media age is paying for the enterprise. Blogging is not ‘journalism’ in then broad sense Critical thinking: Does it matter?