Roman – A name to identify any type style that is straight vertically

Italic – Letter forms that slant to the right

Serif – Type styles with small decorative strokes at the end of the letters

Sans Serif – Type styles without decoration

Baseline – Line on which the base of the type rests

Key Size – The height of the capital letters

Decender– The part of the lower case letter that falls below the base line

Ascender– The part of the lower case letter that rises above the x-height

X-height– The height of the lower case letters without ascenders or decenders

Point– The overall size of the type

Counter– The inside area of type

GRAPHIC DESIGNERS Milton Glaser

Milton Glaser One of America’s most celebrated graphic designers, Milton Glaser has helped shape the visual environment of our times. He co-founded Pushpin Studios which changed the post-war style of American graphic and advertising art. Among his innumerable works for the music industry is the Bob Dylan poster – perhaps the most enduring image of the 1960s. In 1968, Glaser co-founded New York Magazine which became the prototype for every metropolitan-based general interest magazine to follow. The INY logo, which he designed in 1973, is one of the most frequently used symbols throughout the world. It has been translated into every known language and used by all literate civilizations.

Barbara Kruger

Barbara Kruger (born 1945) is an American conceptual artist Barbara Kruger (born 1945) is an American conceptual artist. She was born in Newark, New Jersey and left there in 1964 to attend Syracuse University. After a year at Syracuse, she moved to New York, where she began attending Parsons School of Design. She studied with Diane Arbus and Marvin Israel, who, as a graphic designer and art director for Harper's Bazaar in the 1960s, introduced Kruger to photographers and fashion/magazine sub-cultures. After a year at Parsons, Kruger left school and started to work at Mademoiselle magazine as an entry-level designer.

The sharpness or clarity of an image is called RESOLUTION

Bitmap images are resolution dependent Bitmap images are resolution dependent. Resolution refers to the number of pixels in an image and is usually stated as dpi (dots per inch) or ppi (pixels per inch).

Kerning Kerning is the reduction of space between characters

Stem - Often referred to as ‘the main body of a letter’, the Stem is the main vertical (or diagonal in ‘V’) stroke of a letter.

Ligature - A ligature is the term used to describe the crafting of two letters into a single letter form , or ‘glyph’, example  ff, fl, fi, ffi and ffl.

Finial - The tapered or curved end of a letter.

Spine - The central curved stroke of a letter Spine - The central curved stroke of a letter. Cross Bar - The horizontal lines within a letter.

Spine - The central curved stroke of a letter Spine - The central curved stroke of a letter. Cross Bar - The horizontal lines within a letter.

Bowl – A curved stroke which creates an enclosed space within a character (the space is then called a counter).

Vector images are made up of many individual, scalable objects Vector images are made up of many individual, scalable objects. These objects are defined by mathematical equations rather than pixels, so they always render at the highest quality.

Vector images primarily originate from software Vector images primarily originate from software. You can't scan an image and save it as a vector file without using special conversion software. In Illustrator we IMAGE Trace an image to convert it from a bitmap to vector image

Because they're scalable, vector-based images are resolution independent. You can increase and decrease the size of vector images to any degree and your lines will remain crisp and sharp, both on screen and in print. Fonts are a type of vector object.

CMYK THE COLOR MIXTURE OF FOUR PROCESS COLORS and is the STANDARD FOR COLOR PRINTING

Artboard the area on your Illustrator screen Bounded by a solid line called This is where your artwork is created and the printable area of your image

Direct Selection Tool In Illustrator the tool that allows you to select individual anchor points or single paths of an object.

The tool used to fit type into unusual shapes. Envelope Distort The tool used to fit type into unusual shapes.

Layers A system of organizing your Illustrator file

Opacity 50% opacity makes your image MORE translucent

Paths The distance between two anchor points in Illustrator.

Selection Tool The tool you would use to select and move a shape in Illustrator

Pen Tool The tool you use to create Lines (Paths) in Illustrator

Know that this is created with TYPE ON A PATH

CREATE OUTLINES Know that you would need these 3 commands to create the effect below 1. type 2. create outlines 3. erase

Know the difference between Photoshop and Illustrator

Photoshop images Bitmap images (also known as raster images) are made up of pixels in a grid. Pixels are picture elements; tiny dots of individual color that make up what you see on your screen. All these tiny dots of color come together to form the images you see. Most computer monitors display approximately 70 to 100 pixels per inch--the actual number depends on your monitor and screen settings.

How to IMAGE TRACE in Illustrator Start by opening your image in Photoshop and evaluating it. Does the background need to be erased, cleaned etc.? In the example to the right I erased the background. When you are happy with the image you need to use the marquee tool or lasso tool to select the image. COPY IT. Open an Illustrator file. Paste your image. Go to the WINDOW TAB at the top of the page and open IMAGE TRACE The Image Trace dialog box will appear. It defaults to black and white MODE. Change the MODE to COLOR. Click on the arrow next to ADVANCED to show more options. CLICK on the IGNORE WHITE and then CLICK on TRACE. YOU ARE DONE