Starting a new publication The pursuit of dreams beyond resources control Starting a new publication

Man in the arena It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat. 

Character is destiny. Heraclitus

Where do free newspapers get money? Adverting Events

How do you start a newspaper with No journalism background? R6000 No advertising clients Zero knowledge on making newspapers No office No landline No website One ageing computer

Answer You connect with your higher purpose You thank God you knew nothing about newspapers when you started You create a team You outsource what you don’t know (LD)

“Here's to the crazy ones. The misfits. The rebels. The troublemakers “Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” 

Diepsloot Story

Founders of Loxion Connect Newspaper in 2008

Interview with Connie Furgurson

Tokyo Sexwale – Human Settlement Minister and Moshimane (Multi-billionaire) When you want something, all the universe conspires in helping you to achieve it. The Alchemist – Paulo Coelho

Maria Ramos – ABSA GROUP CEO

MONTE CASINO EVERY FRIDAY –LOXION CONNECT TEAM

INTERVIEW WITH SOUTH AFRICAN IDOLS FINALISTS 2011

Gauteng Jobs Interview with Lesego Malatsi – Soweto Fashion Designer

WHAT DO YOU THINK A CAREER INFORMATION PUBLICATION FOR HIGH SCHOOL LEARNERS MUST ENTAIL? Student life Bursaries and loans Financing university studies Open days and tertiary institution closing dates Profiling various careerists Love life Study tips Motivation and inspiration High School Media Competition

EDITORIAL POLICY THE ENGINE BEHIND NEWS WHAT YOU WILL DO AND WHAT YOU WONT DO THE ETHICS OF REPORTING THE GUIDING PRINCIPLE BEHIND PUBLICATION CONTENT

We are a community publication with the aim of integrating joburg north suburbs and townships by promoting education, greening, and social engagement? WHAT TYPE OF ARTICLES WOULD YOU FEATURE IN THE PUBLICATION?

BRANDING LOGO – FIRST THING WEBSITE EMAILS ATTACHED TO THE DOMAIN BUSINESS CARDS BRAND ACTIVATION STRATEGIES LAUNCH

DESIGN GET A GOOD GRAPHIC DESIGNER AND TRAIN THEM

NEWSPAPER AND MAGAZINE Newspaper are cheaper than magazines Newspaper design is standard and conservative

Mind you manners Mind your lines when designing a newspaper Avoid stories that are too loaded Avoid pages with no pictures Use borders and lines consistently Use colour to enhance the look

ADVERT TYPES IN PRINT DISPLAY ADVERT

ADVERT TYPE CLASSIFIEDS

INSERTS

Advertising The look of your paper attracts or expel advertisers Compressing pictures and adverts Most national clients want you to exist atleast for six months

Advertising Agencies Companies advertising budgets are given to agencies – make them aware you exist Come up with a list of potential clients and approach them Take them to coffee, take them to dinner, get it to work

rate card

Starting a publication Not for the faint-heatred! Not for sisies! If you are not tough, get a job

Things to consider Business Plan Market Research Funding Human Capital Office – and office equipment

Diepsloot Story

Contacts: Mothupi Kgopa Mobile: 071 034 7680 Facebook: Mothupi StoneJuniour Kgopa Website: www.mothupikgopa.com Mpho Letswalo Mobile: 073 500 5706 Facebook: Mpho Nare Letswalo