Strategic Enrollment Management at UCCS

Campus Strategic Initiatives Academic Innovations Business Enterprise Management Efficiency & Effectiveness Measures Innovation Partnership Development Strategic Enrollment Management

Fall – Enrollment Trends

Fall 2009 Census Overall Student Credit Hours up 6.7% Most notable growth in: New transfers (+10.4%) Minority students (+10.6%) Graduate students (+15.6%) College of Education (+22.3%) College of Engineering (+13.5%) School of Public Affairs (+46.4%)

Retention/Persistence (Fall 2008 First-time Freshmen)

Retention/Persistence (Fall 2008 First-time Freshmen) College Total N N Retained Retention Rate Business 174 126 72% Engineering 114 92 81% Nursing 79 61 77% Letters, Arts, & Sciences 764 472 62% LAS Declared 471 317 67% LAS Undecided 132 70 53% LAS Pre-College 161 85 Public Affairs 27 20 74%

What is Strategic Enrollment Management (SEM)? Strategic Enrollment Management is a concept and process that enables the fulfillment of institutional mission and students’ educational goals. - American Association of Collegiate Registrars and Admissions Officers

Student Success Continuum Traditional Enrollment Perspective Recruitment/ Marketing Financial Aid Classroom Experience Co-curricular Support Degree/Goal Attainment Student’s college career Admissions Orientation Academic Support Retention

Student Success Continuum SEM Perspective Recruitment/ Marketing Financial Aid Classroom Experience Co-curricular Support Degree/Goal Attainment Student’s college career Admissions Orientation Academic Support Retention

Enrollment Planning Model Meeting Goals Typical starting point Tactics UCCS SEM Plan Strategies Starting point for long-term success Enrollment Infrastructure Structure, Staffing, Skills, Systems, Service Data Collection and Analysis Clear Mission and Goals

UCCS SEM Plan AACRAO SEM Conference, November 2008 SEM Working Group: SEM Planning Document Planning Assumptions Student data Existing resources June Leadership Team Retreat

New Initiatives Underway Chair: Registrar Chair: AVCAA SEM Steering Council Chair: Chancellor Academic Affairs Group Student Success Group

Academic Affairs Group Faculty and staff from the colleges and Student Success Two early areas of focus: Communicating the quality and nature of academics at UCCS to prospective students in program-specific ways Academic impacts on retention At-risk: identifying and addressing students and courses Undecideds and pre-professional majors

Student Success Group Student Success, Financial Services and Academic Departments and Faculty. Early Areas of Focus – Recruitment and Persistence and connecting to campus. Expanded and orchestrated efforts Integration and coordination across units Short and long term strategies building on initiatives in CRM, Recruitment, Tours, Orientation and progression towards degree.

New Initiatives Underway Reach Higher Marketing Campaign Sets messaging and creative tone for advertising, promotion & recruitment Promotes student, faculty, alumni stories Expected three-year life span

New Initiatives Underway Reach Students Earlier with Direct Marketing Tailor specific messages to students based on their characteristics, for example: Academic preparation Academic interests Where they live 22,000 postcards to high school seniors All well-qualified, most expressing interest in a major we have Colorado, California and Arizona

Also on the Agenda Graduate Student Recruiting and Retention First Generation, Low-Income and Historically-Disadvantaged Populations in Southern Colorado Transfer Students and Adult Learners Distance Education and Extended Studies