Michael Pawlowski Steven Ritchie

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Presentation transcript:

Michael Pawlowski Steven Ritchie Online Advertising Michael Pawlowski Steven Ritchie

Website Overview Types of online advertisements Privacy – Cookies, Spyware, Minors Deception – FTC disclosure guidance Trademark – Keyword Sales, Banners, Pop-ups Spam – CAN-Spam Act

Presentation Goals Introduce different types of online ads Discuss legal and policy issues currently surrounding Keyword Sales Discuss legal and policy issues currently surrounding Spam

Quick Stats 700 million Internet users worldwide Online ad revenues $12.5 billion in 2005 9.6 billion in 2004 DoubleClick, Inc. Delivers 200 billion ads per month

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