IBM Mobile Foundation and Worklight V5.0 Craig Porter IBM Mobile Business Development, WW WebSphere Business Development IBM Mobile Foundation and Worklight V5.0 1 File Name Here.ppt

Mobile is a mandatory transformation 10 Billion devices by 2020 61% of CIOs put mobile as priority increased productivity with mobile apps 45% 2

Mobile applications deliver tremendous benefits Business to Enterprise Business to Consumer Improve customer satisfaction Deeper customer engagement and loyalty Drive increased sales through personalized offers Customer service Competitive differentiator Improve brand perception Deeper insight into customer buying behavior for up sell and cross sell Improve in store experience with mobile concierge services Increase worker productivity Improve claims processing Increase revenue through sales engagements Extend existing applications to mobile workers and customers Increase employee responsiveness and decision making speed Resolve internal issues faster Reduce cost by utilizing personal owned instead of corporate owned devices

But also with some unique challenges How do you quickly: Engage with anyone, customers, partners or employees, no matter who owns the device Extend to anything, from instrumented machines to a broad spectrum of smart devices Execute business anywhere, with ubiquitous, trusted and secure transactions Top Mobile Adoption Concerns: Security/privacy (53%) Cost of developing for multiple mobile platforms (52%) Integrating cloud services to mobile devices (51%) 200 Million employees BYOD (bring your own devices) Source: 2011 IBM Tech Trends Report https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

Open n Governed n Integral How is IBM’s Mobile Approach Different? Bridging the gap between platform and app providers Platforms Networks Devices OS’s Vodafone Apps Smarter Commerce Social Business BI & Analytics Etc. Business strategy and planning Process & transaction integrity Full lifecycle solutions Open cross-platform development End-to-end security and management Integration with backend systems, enterprise data and cloud Open n Governed n Integral IBM Mobile Enterprise 5

IBM Mobile Strategy Addresses Challenges Extend & Transform Build & Connect Extend existing business capabilities to mobile devices Transform the business by creating new opportunities Build mobile applications Connect to, and run backend systems in support of mobile Key Capabilities Mobile web, hybrid and native app development Enterprise data, service, and application integration at scale Enterprise wireless networking Key Capabilities Analytics incorporating context and location from mobile devices Commerce and collaboration as key components of mobile-enabled solutions Strategy, planning, implementation Manage & Secure Manage mobile devices, services and applications Secure my mobile business Key Capabilities Mobile lifecycle management Device analytics and control Secure network communications & management 6

Sample Clients Extend & Transform Build & Connect Manage & Secure Extend existing business capabilities to mobile devices Transform the business by creating new opportunities Build mobile applications Connect to, and run backend systems in support of mobile Manage & Secure Manage mobile devices, services and applications Secure my mobile business 7 7 7 7

Challenges with Implementing Mobile Extend & Transform Manage & Secure Build & Connect Challenges with Implementing Mobile How do I accommodate all the different mobile platforms? How do I design and develop a high-quality User Experience? Highly fragmented set of … Platforms and devices Languages, APIs, and tools Native programming models not portable across platforms High quality user experience is a requirement Quality influenced as much by design as it is by function I need to develop different apps for different departments – quickly. I need to connect my apps to existing systems Higher frequency of releases and updates Added pressure on teams to deliver on time and with quality Existing services typically need to be adapted for mobile Enterprise wireless networks are running out of bandwidth for employee devices

Extend & Transform Manage & Secure Build & Connect IBM’s Mobile Foundation Addresses the Challenges Mobile Enterprise Application Platform Includes IBM Worklight IBM WebSphere Cast Iron IBM Endpoint Manager for Mobile Devices IBM Mobile Foundation Build - Connect - Run Plus New Services Offering IBM Software Services for Mobile Foundation 9

Open, cost-effective, cross-platform app development Extend & Transform Manage & Secure Build & Connect Delivering for multiple mobile platforms Enterprise back-end connectivity Third-party integration Strong authentication framework Encrypted offline availability Data collection for analytics Packaged runtime skins Open, cost-effective, cross-platform app development App development using native and/or familiar web technologies: HTML5 CSS3 JavaScript App delivery in variety of forms: Mobile Web app Hybrid app Native Compatible with prominent HTML5 libraries and tools:

Mobile strategies also extend across channels Extend & Transform Manage & Secure Build & Connect Mobile strategies also extend across channels Multichannel Sites and Applications Mobile Applications (native and hybrid) Provide a consistent integrated web experience across multiple channels (desktop browser, smartphones, tablets, etc.) Provide an experience that takes full advantage of the device and its ecosystem Why? Aggregate multiple applications Content management Personalized for roles Dedicated, task focused app Integrates with device capabilities App store presence Capabilities Needed Where are you starting today? 11 11

File Name Here.ppt 1212 Extend & Transform Manage & Secure Build & Connect Rapid, simple & flexible connectivity for mobile apps WebSphere Cast Iron Cloud integration Simple and flexible integration for all connectivity projects, allowing you to rapidly integrate SaaS and back-end systems with mobile apps Client Challenge Simplified and cost effective mobile integration to back-end systems and cloud Key Capabilities Native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80% Bidirectional connectivity and business logic to increase data quality and streamline business processes Centralized monitoring Simple and flexible, user-friendly, wizard-based, “configuration, not coding” architecture provides best-practices and repeatable mobile integration File Name Here.ppt File Name Here.ppt

Common infrastructure Extend & Transform Manage & Secure Build & Connect Device Lifecycle, Data Protection IBM Endpoint Manager for Mobile Devices A highly-scalable, unified solution that delivers device management and security across device types and operating systems for superior visibility and control. Client Challenge Managed = Secure Managing and securing enterprise and BYOD mobile devices without additional resources. Common agent Unified console Common infrastructure Single server Key Capabilities Systems management Security management A unified systems and security management solution for all enterprise devices Near-instant deployment of new features and reports to customer’s environments Platform to extend integrations with Service Desk, CMDB, SIEM, and other information- gathering systems to mobile devices Advanced mobile device management capabilities for iOS, Android, Symbian, and Windows Mobile, Windows Phone Security threat detection and automated remediation IBM Endpoint Manager Desktop / laptop / server endpoint Mobile endpoint Purpose-specific endpoint 13 13

A successful mobile strategy considers … Extend & Transform Manage & Secure Build & Connect A successful mobile strategy considers … And provides … Strategic direction for mobile capabilities that considers audience needs, business priority, and IT readiness Strategic direction on device support Strategic direction on build approach based on technical experience and time to market priorities Strategic direction on options for operation of the mobile solution Success of the strategy depends upon a core team of client and IBM resources that collaboratively builds the strategy Your business goals and audience goals are aligned to your IT capabilities to create a practical roadmap for mobilization

Evaluate IBM Worklight for Free.. File Name Here.ppt 1515 Evaluate IBM Worklight for Free.. Get prepared. Integration of mobile, social platforms with existing business applications will be a high-demand skill set. http://www.ibm.com/developerworks/downloads/#websphere ??? Contact your OpenLogix Rep for more information on IBM Mobile Enterprise strategy

Thank You Learn more at: www.ibm.com/mobile-enterprise Access white papers and webcasts Get product and services information Download and begin using IBM Endpoint Manager

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