ALFA ROMEO – GIULIA LAUNCH November 6, 2015

Kbb.com luxury Shoppers Insights from KBB.com’s luxury study

Topline: KBB.com Luxury Study 6% 78% 51% Luxury shoppers on KBB.com are PLANNING TO LEASE Their next vehicle shoppers who are considering BOTH A LUXURY AND NON-LUXURY VEHICLE Luxury shoppers are CONSIDERING AN SUV for their next vehicle Q: Which of the following options are you most likely to consider for your next vehicle? Q: Please select up to 2 vehicle segments you are considering for your next vehicle purchase. Q: How would you classify the following brands: non-luxury, luxury, or something in between (premium)? Source: KBB.com Luxury Study; N Luxury Shoppers = 311

Luxury shoppers tend to have trendier lifestyle habits, especially nightlife Q: What lifestyle do you identify with most? Luxury Study Luxury N = 974, Non-luxury N = 1280 * = Statistically Significant at 95%

Willingness to Spend – Luxury vs Non-Luxury Shoppers $47,000 is the max willing to spend Comfortable spending $554 per month on a car loan Plan on putting $10,500 down payment Non-Luxury Shoppers $31,000 is the max willing to spend Comfortable spending $430 per month on a car loan Plan on putting $6,000 down payment Q: In regards to your next vehicle purchase, what is the maximum amount you are willing to spend (IN THOUSANDS) on your new vehicle? (ex: If you want to spend $10,000 put 10000)? Q: In dollars, please tell us the maximum amount you are comfortable spending PER MONTH on your next car loan? (Ex: If you're comfortable spending $200, put 200) Q: In dollars, what is the maximum down payment you're willing to put down? (ex: If you're going to put $5,000 down, put 5000) Luxury Study New Car Luxury shopper N = 261, New Car Non-luxury shopper N = 326

Luxury shoppers classify both Alfa Romeo and BMW as a Premium brand NON-LUXURY PREMIUM LUXURY Q:How would you classify the following brands: non-luxury, luxury, or something in between ('premium')? Luxury Study N = 974

On the luxury spectrum, shoppers view Alfa Romeo behind the German luxury brands Cadillac Lincoln BMW Audi Tesla Land Rover Infiniti Porsche Aston Martin Lexus Jaguar Maserati Mercedes - Benz 85 75 65 55 80 70 60 KIA Buick Volvo Acura Rolls-Royce 10 20 30 40 50 60 70 80 90 100 Non-Luxury Premium Luxury Non-Luxury Premium Luxury Source: 2015 Luxury Study Thurstone Scaling, N = 2245 Q: How would you classify the following brands: non-luxury, luxury, or something in between ('premium')? Q: Based on the exercise you just performed, if the "premium" category didn't exist, and you had to place all of the vehicles you identified as "premium" into either the non-luxury or luxury buckets, where would you place them?

“A Stunning Sports Sedan Headed for America” Alfa Romeo has the opportunity to make a big splash with its resurgence in the U.S. “The new Alfa Romeo is coming for BMW, Mercedes and more in the sport sedan class” - AutoWeek “A Stunning Sports Sedan Headed for America” - Car and Driver

Kbb.com solutions Tiered solutions to build awareness in the luxury & premium market and differentiate from competitors

Custom Scalable Solutions to Support Launch Strategy Build Awareness in the Luxury and Premium Market Differentiate from Competitors MID-SIZE LUXURY SEDAN BUYER’S GUIDE VIDEO SPONSORSHIP “PERFECT BALANCE” CUSTOM BILLBOARD LUXURY EXPERIENCE FILMSTRIP GERMANS vs ITALIANS CUSTOM OVERLAY VIDEO SHOPPING TOOLS MODULE Mocks are concept only. Actual design and layout of product is subject to change upon production.

ALFA ROMEO GIULIA “PERFECT BALANCE” BILLBOARD Create brand awareness and generate excitement around the Giulia launch Billboard upgrade to New Car Home Sponsorship, Owners Home Sponsorship, and Homepage Showroom XL Integrate quotes from KBB.com editorial and encourage shoppers to learn more Alfa Romeo Users can drag LEFT to learn about Alfa’s class-leading performance or drag RIGHT to learn about Alfa’s iconic Italian style Mocks are concept only. Actual design and layout of product is subject to change upon production.

ALFA ROMEO GIULIA “PERFECT BALANCE” BILLBOARD Create brand awareness and generate excitement around the Giulia launch Ad encourages discover the “Perfect Balance” Dragging right reveals what our editors are saying about the iconic Italian style Dragging left reveals what our editors are saying about the class- leading performance CTAs clicks out to AlfaRomeoUSA.com “Portable” concept Execution can also run from an expanding MREC (user-initiated) 1 1 2 2 3 4 3 4 Mocks are concept only. Actual design and layout of product is subject to change upon production. Note: Slider experience can also live within a user-initiated expanding MREC (expands leftward)

MIDSIZE LUXURY BUYER’S GUIDE VIDEO SPONSORSHIP Integrate Giulia with KBB.com research content for midsize luxury shoppers Package consisting of editorial video integration, pre-roll and long-form content distribution Presence across the guide’s overview page, “Editor’s Pages” for each segment model and the segment main page for shoppers Pre-Roll Opportunity Pre-Roll Opportunity Editorial Segment Overview Editorial Model Page Segment Page Mocks are concept only. Actual design and layout of product is subject to change upon production.

MIDSIZE LUXURY BUYER’S GUIDE VIDEO SPONSORSHIP SEGMENT BUYER’S GUIDE OVERVIEW Editorial Segment Overview *NEW* Pre-Roll Opportunity Integration of pre-roll into Segment Overview Video Persistent Companion Message Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner Sponsored Content Tile + Video Overlay Feature your brand’s relevant video content naturally within KBB.com’s editorial page; launches in an overlay upon click Mocks are concept only. Actual design and layout of product is subject to change upon production.

MIDSIZE LUXURY BUYER’S GUIDE VIDEO SPONSORSHIP EDITORIAL MODEL & SEGMENT MAIN PAGE Pre-Roll Opportunity Model Review Video (not available for all models) Relevant editorial video reviews will be featured alongside photos when consumers choose a model *NEW* Pre-Roll Opportunity Integration of pre-roll into model review video Pre-Roll Opportunity Persistent Companion Message Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner *NEW* Segment Main Page Promotion Refined to include Buyer’s Guide Overview videos; upon click, overlay is initiated with video, sponsor’s pre-roll and a sponsored tile that clicks out to OEM site Mocks are concept only. Actual design and layout of product is subject to change upon production.

VIDEO SHOPPING TOOLS MODULE (STM) Incorporate video within the pricing process for competitor shoppers & owners Custom STM designed to showcase video Option to auto play (muted) video within module so shoppers can continue pricing model without leaving the page Maintains native look and helpful links that make standard STM a top performer Mocks are concept only. Actual design and layout of product is subject to change upon production.

GERMANS vs ITALIANS CUSTOM OVERLAY w/ multiple entry point options 3 1 (3) WATCH VIDEOS Engage with exciting video content with CTAs to click through to AlfaRomeoUSA.com 2 4 (4) COMPARE HORSEPOWER Directly compare horsepower with Alfa’s German competitors ENTRY POINT OPTIONS: (1) CUSTOM FCT or (2) CUSTOM TOOLBAR Auto-expanding custom FCT targeted to upper funnel for mass awareness or lower funnel luxury shoppers Mocks are concept only. Actual design and layout of product is subject to change upon production.

LUXURY EXPERIENCE FILMSTRIP Target returning luxury owners to generate awareness and consideration early Filmstrip more than 2.2X better than Benchmark1 Mocks are concept only. Actual design and layout of product is subject to change upon production. 1: Source: DFP - Benchmark: Conquest Owners Model MREC on KBB.com Model Pricing Page Jan-June 2015 (0.17%)

LUXURY EXPERIENCE FILMSTRIP Target returning luxury owners to generate awareness and consideration early 1 KBB.com Expert Review: Highlight what our experts are saying and drive shoppers directly to the full review Alfa Romeo Content: Engage and excite luxury owners with Alfa Romeo videos and photos Alfa Romeo Headlines on KBB.com: Surface the latest news coverage to increase awareness of the Alfa Romeo’s resurgence in the U.S. market 1 2 3 2 3 KBB.com produced panel to drive traffic to Alfa Romeo Shopping Pages Mocks are concept only. Actual design and layout of product is subject to change upon production.