Module5 Unit2 Presentations

Presentations Purpose-driven: 1 Treasurer’s Report 2 Business Plan 3 Advertising Strategy

Presentations We’ll focus on: 1 Structure of each type 2 Signpost language used

Warming Up Transitions: 过渡语

Focusing on Communication Getting Prepared Focusing on Communication Instead of performing

Communication Problems 1 What’s the particular problem for ESL presenters?

Audience-friendly language ➤ Use polite forms What I want to do today is ... ................ What I would like to do today is ... I want to explain the risks involved in this procedure. Let me try to briefly explain the involved in this procedure.

Audience-friendly language ➤ Make yourself part of the group. In the next section, I'll be describing ... ....... In the next section, we'll be looking at ... As I have shown here on this chart .............. As we can see here on this chart ...

Audience-friendly language As I explained earlier, ... ............................ As we saw earlier, ... I have been confronted with the problem of .................. Most of us have been confronted with the problem of ... Now that I have examined... ....................... Now that we have seen ... Look at the statistics for 1992....................... Let's look at the statistics for 1992. Now I want to speak about ... ..................... Now let's turn our attention to

Audience-friendly language ➤ Call on the audience—its knowledge, its experience. * As you probably know ... * If you remember the accident at Chernobyl, ... * I'm sure you are familiar with ... * You may have noticed the growing demand for ...

Presentation 1 Treasurer’s Report

Vocabulary 1 I’d like to make the monthly treasurer’s report. 2 Our beginning cash balance as of January 20, 2013 was $ 11,802.42. 3 The cash balance is currently less than average because we have currently replenished our inventory of apparel.

Presentation 1 1 beginning cash balance 2 receipts 3 expenses 4 ending cash balance P: 150 Summary of the Treasurer’s Report

Making the Treasurer’s Report Let’s practice… Making the Treasurer’s Report

Exercise P: 149 Listen and Speak

Questions: [1] What type of treasurer’s report is this, weekly, monthly or quarterly, biannually or annually? [2] We type of organization can it most probably be? [3]Fill in the missing words in the summary of the oral report.

Structure of the Presentation 1 opening greeting purpose outline 2 body main points 3 ending summaries or conclusions signaling the end thanking the audience inviting questions or discussions P: 157---160

Opening

Attention of Your Audience 1

Imagine that you are starting a presentation Imagine that you are starting a presentation. What phrases might you use?

Example Good morning, everyone. Welcome. As you know, Wal-Mart is coming. So the purpose of today’s presentation is to discuss Sales Strategies toward the Opening of Wal-Mart Stores in the Local Rural Communities.

Now let me outline today’s report : Firstly, I’ll talk about sales loss due to opening of Wal – Mart stores across Iowa. Secondly, we must avoid selling competing low-end apparel sold at Wal-Mart. Thirdly, Wal-Mart’s Fashion faux pas and chance for us of selling upscale apparel. A discussion of 30 minutes will follow my presentation.

Practice

Practice 1. Which sentence might you hear at the beginning of a presentation? A Ladies and gentlemen, thank you for arriving today B Ladies and gentlemen, thank you for appearing today C Ladies and gentlemen, thank you for coming today D Ladies and gentlemen, thank you for showing your faces today Answer:C

2. The _________ of today’s presentation is to discuss my findings. A purpose B reason C cause D points Answer:A

3. Now, __________ begin by introducing myself. A allow me B let me C I D presentation Answer:B

4. I’d be very happy to __________ you to ask questions at the end of the session. A tell B invite C order D request Answer:B

Body

Body Adequate Support for Ideas Definite Conclusion

Let’s take Point Ⅰas an example. Point I. Wal-Mart's entry into Iowa coincided with significant geographic shifts in the location of retail trade toward larger cities and regional trade centers within the state. Total sales of Wal-Mart towns went up and stabilized, and they became more of the regional trade centers. Wal-Mart had the potential to shore up or increase the retail trade activity of the rural trade centers in which it located.

But on the other hand, most of that gain was by Wal-Mart stores, and they did have negative impacts on a lot of other businesses in town -- mainly competing retailers in nearby communities. As you can see from the chart on this slide, the smallest towns in the state experienced substantial retail losses during the period. Retail sales in towns below 2,500 population declined 30 percent during the post Wal-Mart era, or about $1.5 billion in current dollars. In conclusion, retailers who compete most directly with Wal-Mart are negatively impacted by the mass merchandiser’s entry, while others can benefit.

Intermediate Conclusion

End This is the end of today’s presentation. Thanks for listening. Now let’s start our discussion.

1 I’ve covered the points I need to present today. 2 I’m happy to answer any questions at the end. 3 That sums up my description of the proposal.

Please don’t… That’s it. That’s all.

Let’s practice… 2 Listen to the following prompts and suggest a possible phrase for each of them. [1] Greet your audience. [2]Introduce yourself. [3]Give the title of your talk. [4] Give the purpose of your talk. [5] Outline your talk. [6] Say there’ll be time for discussion at the end of your talk. [7] Say you’ll send the audience a handout.

Presentation 2 Sales Strategies

Vocabulary 3 You can refer to this handout while I’m presenting. Please take one each and pass them around. Did everyone get a copy?

Presentation 3 Advertising Plan

Vocabulary 5,6 Wal-Mart incorporated competitive advantage mottoes into nearly every advertisement. “Everyday Low Price”

Vocabulary 9 Poor customer relations are the primary reason that customers quit doing business with a store.

Vocabulary 10 So we ought to incorporate the following facts into every ad: ① More convenient and complementary opening hours. ②Our “no hassle” return policy. ③ More competitive price of the price sensitive items .

Vocabulary 11 According to the above research information, we worked out the detailed report and the media mix: 65% for TV spots, 25% for print media and 10% for outdoor advertising.

Exercise P:156 II Listen and speak 1 Write down the number of the description on the line below the chart it describes.

Let’s practice… 2 Listen to the following prompts and suggest a possible phrase for each of them. [1]Say something about the length of your talk. [2]Say you’ll move to the next slide. [3]Sub-summarize a part of your talk. [4]Say you’ve finished a part of your talk. [5] Say you’ve finished your talk. [6] Thank your audience. [7]Say you’ll start your discussion.

Presentation: A Clip Let’s watch a clip of a video: 1 Problems 2 Solutions

Assignment Making Presentations