Emo’s 360 to I C O N

Agenda Hi! I am Emo Where it all began What is an Infographic, icon and pictogram? Information converted to a Infographic The rise of the Infographic Where we are today? – hieroglyphics v/s emoticons Why use Infographics in proposals / presentations Creating your own images

Where it all began – - What is an Infographic, icon and pictogram Where it all began – - What is an Infographic, icon and pictogram? - Information converted to a Infographic - The rise of the Infographic - Where we are today? – hieroglyphics v/s emoticons

What is an Infographic, Icon and pictogram? A single Symbol / image or representation Universal Icon Pictogram / Pictograph A picture that represents a word or idea / phrase Infographic A visual representation of complex information Pictograms and icons are used in infographics "a good infographic is worth a thousand words"

Information converted to a Infographic But the history of Infographics predates the web by, oh, about 32,000 years. Cave paintings from 30,000 BC are the first infographics, depicting animals and other resources in the surrounding area. As visual representations of data, they’re definitely Infographics. The same can be said for Egyptian hieroglyphics. Around 3000 BC, ancient Egyptians used these Infographics to tell stories of life, work and religion. It is here where Emo was born in our movie. 1786 first graphical stats were shown: Line graph, bar chart, pie chart and circle graph In 1857, English nurse Florence Nightingale used information graphics — primarily the coxcomb chart, a combination of stacked bar and pie charts — to change history and persuade Queen Victoria to improve conditions in military hospitals Otto Neurath in 1925 showed the first Infographics as we know them today this is 92 years ago. Moving on to 1975, we come to the father of data visualization, Edward Tufte. Tufte developed a seminar on statistical graphics with John Tukey, a pioneer in the field of information design. Tufte later self-published Visual Display in 1982, establishing himself as an Infographics expert. Infographics date back 35 years and we all know it maybe for the past 5 years actually.

The rise of the Infographic Leonardo da Vinci blended written instruction with illustrations to create a comprehensive guide on human anatomy 30,000 BC During the Late Stone Age, Ancestors painted animal portraits on cave walls in south of France Medieval French philosopher Nicole d’Orseme created one of the first graphics in order to explain how to measure a moving object 3,000 BC Egyptian hieroglyphics (use of graphic symbols and icons) Scottish engineer William Playfair was the first to explain numeric data through the use of linear graphs, pie charts and bar graphs (data visualisation) Years BC 1350 1510 1786 1930 - 1990 1850 - 1870 1970 - 1990 Mainstream news publications began using infographics to simplify information and thus made using infographics popular to the public 1850 - 1870 Chales Joseph Minard, a civil engineer from France combined maps with flow charts in order to explain geographical statistics. 1930 - 1940 The modern era ushered in Isotype, a visual communication model developed by Otto Neurath to teach ideas and concepts through the use of icons and pictures 1857 English nurse, Florence Nightingale combined stacked bar / pie charts to illustrate monthly number of casualties and causes of death during the Crimean War

Where we are today? – hieroglyphics v/s emoticons B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Why use Infographics / images in proposals / presentations

of the brain is dedicated to visual functions Why use Infographics? 50% 65% of the population is visual learners of the brain is dedicated to visual functions

Why use Infographics? one has only 8 seconds to engage an audience Our brain processes visuals 60,000 x faster than text The average US citizen receives 2500 messages per day. People have only a six minute attention span where only 2/10 people will remember a portion of what you say in your presentation people will forget what you said and what you did but they will not forget how you made them feel

Why use images? the human being is a visual being The retina of the eye contains 150 million rod and cone cells. The nerve cells from the eye processes 30% of the brain’s cortex, where neurons devoted to touch only process 8% and hearing only 3%.

Creating your own images

How Emo was born – The process Hi! I am Emo Use Google to get ideas Transform the idea to your own image Convert scan into vector image

The process…

Creating images from photographs Vector Image

Thank you