Chapter 7 Internet Service Providers: Hosting Your Web Site

OBJECTIVES How ISPs Work How to Choose an ISP Internet Service Providers: Objectives OBJECTIVES How ISPs Work How to Choose an ISP How to Choose & Register Your Domain Name

HOW ISPs WORK Web Site Infrastructure Standby Electric Power Internet Service Providers: How ISPs Work HOW ISPs WORK Web Site Infrastructure Standby Electric Power Redundant ‘Fault-Tolerant’ Servers Redundant Communications Lines One or More Firewalls

TYPES OF SERVICE PROVIDERS Internet Service Providers: How ISPs Work TYPES OF SERVICE PROVIDERS Internet Service Provider Application Service Provider Business Service Provider Wholesale Service Provider

TYPES OF WEB HOSTING SERVICES Internet Service Providers: How ISPs Work TYPES OF WEB HOSTING SERVICES Dial-Up Access Developer’s Hosting Web Hosting Industrial Strength Hosting

Internet Service Providers: How ISPs Work HOW TO BECOME AN ISP Contract with a regional network providing bandwidth Procure a leased communications line to one of the company’s routers Procure hardware & software to manage Internet communication Set up dial-in lines to connect users Maintain enough manpower to manage ISP traffic & deal with users

HOW TO CHOOSE AN ISP Bandwidth Size Internet Service Providers: How to Choose an ISP HOW TO CHOOSE AN ISP Bandwidth Size E.g. High-speed T1 & T3 lines Connection Availability & Performance Normal: 5 – 10MB Virtual Hosting E-mail Aliases

HOW TO CHOOSE AN ISP Stability & Staying Power Local Access Internet Service Providers: How to Choose an ISP HOW TO CHOOSE AN ISP Stability & Staying Power Local Access Customer Service & Technical Support Reliability Price

TRENDS TO LOWER CUSTOMER CHURN RATE Internet Service Providers: How to Choose an ISP TRENDS TO LOWER CUSTOMER CHURN RATE Building a Brand Identity Providing Broadband Service Focusing More Attention on Business Users

ISP NEEDS FOR ONLINE MARKETING Internet Service Providers: How to Choose & Register Domain Name ISP NEEDS FOR ONLINE MARKETING Register Domain Name Capture & Forward e-mail Host the Website Technical & Managerial Support On-the-road Support

WHAT IS A DOMAIN NAME? Unique Internet address Internet Service Providers: How to Choose & Register Domain Name WHAT IS A DOMAIN NAME? Unique Internet address Domain Name System (DNS) translates between IP address & URL

HOW IS A MESSAGE BEING SENT? Internet Service Providers: How to Choose & Register Domain Name HOW IS A MESSAGE BEING SENT? Sending PC Packets Packets Receiving PC Router Figure: TCP/IP & Message Transmission

REGISTRATION CONSIDERATIONS Internet Service Providers: How to Choose & Register Domain Name REGISTRATION CONSIDERATIONS One or two close names Unique product domain name Ideal company domain name

CYBER COMMANDMENTS OF WEBSITE DOMAIN NAMES Internet Service Providers: How to Choose & Register Domain Name CYBER COMMANDMENTS OF WEBSITE DOMAIN NAMES Determine whether proposed domain name infringes any trademarks Determine whether proposed domain name dilutes any famous marks Obtain federal trademark registration of proposed domain name Register proposed domain name with InterNIC Get permission before linking to other websites Watch for expanded top-level domain names & registries

PITFALLS FOR USING ISP Overcharging Domain Name Status Backup Internet Service Providers: How to Choose & Register Domain Name PITFALLS FOR USING ISP Overcharging Domain Name Status Backup Contractual Language

FREQUENTLY ASKED QUESTIONS Internet Service Providers: How to Choose & Register Domain Name FREQUENTLY ASKED QUESTIONS What is involved in registering a domain name in .com, .net or .org? How long does a registration last? Can it be renewed? Can one change registrars after registering a domain name?

Chapter 7 Internet Service Providers: Hosting Your Web Site