“The market IS our lab rat” Equities Lab “The market IS our lab rat”

What's the problem? "Individuals run into rat holes when trying to invest" Most professional money managers are great at sales – not great at investing You lose money to overhead and fees Using Money managers As a type of investment, mutual funds have badly underperform the rest of the market for 20 years. Invest in Mutual Funds Better then any of the other options but … Very correlated with the overall market. Can be subject to the Ponzi effect. Invest in ETFs Despite very good tooling, most day traders do not make money. Takes a large investment of time. Day Trading Reading news has been proven harmful to investing performance (Tversky, Montier, et al) No way to understand ideas behind the recommendations, beyond reading the sales spiel Following News

What's wrong with the current tools What's wrong with the current tools? "In other words, why are we special?" To our knowledge, every competitor has one (or more) of the following Achilles's heels .. Crippled Scope If you only know the price, P/E, and Market Cap of a company, it is very hard to do any meaningful analysis on it! (To be fair, most of these tools were actually designed for day traders, not fundamental investors) Limited UI Can take 10-15 forms to run a simple back test Only supports very simple queries (“PE” > “50) Limited (if any) tools to visualize your data No way to monitor your investments Bad Data Survivorship bias Companies that went bankrupt simply disappear, so strategies that pick high risk companies all look great… because the losers are not included Restated earnings Companies restate earnings all the time, these tools then use those restated earnings. That would work great… If you had a crystal ball and could know in 2011 what the earnings will be restated as in 2012!

Equities Lab's Data "Somebody fed us too much cat food" 14,000 stocks 200+ fields per company in the present Going back each year and each quarter to 2003 3+ Terabytes of data if fully expanded Point in time data No survivorship bias Catch companies restating their numbers Financial statements and more Cash flow Income statements Balance sheet Price data Zip code, number of employees, etc… Fast Data Access Custom number format Column based layout Efficient data storage using OS memory maps

Equities Lab’s UI “The cat’s meow” Intuitive monitoring of current investments Flexible expression editor finds the stocks you want to buy Powerful visualization tools allow you to easily analyze the market