Web Accessibility 101 Sharron Rush and Jessica Looney, Knowbility August 9, 2016 Welcome everyone to: Title Thanks so much for joining us today.

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Presenters Becky Wiegand Jessica Looney Sharron Rush TechSoup Webinar Program Manager TechSoup Sharron Rush Executive Director, Co-Founder Knowbility Jessica Looney Community Programs Director Knowbility Assisting with chat: Susan Hope Bard, TechSoup

4/27/2018 Objectives Gain a high-level understanding of web accessibility – what is it, why it matters Review essential techniques to increase your website’s accessibility Learn about what’s next – OpenAIR Answer questions

About TechSoup

The Need Is Global – And So Are We 4/27/2018 The Need Is Global – And So Are We TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement solutions for a more equitable planet. TechSoup Global doesn’t just help NGOs overcome barriers to effective use of technology. We also help NGOs overcome language, economic, geographic, cultural, knowledge, and access barriers. We create new ways to access technology, new paths to connect and network, and new means to learn and develop skills — all so that NGOs can operate at their full potential, more effectively deliver their programs and services, and better achieve their missions. Countries Served TechSoup Partner Location NetSquared Local Group Where are you on the map?

4/27/2018 www.TechSoup.Global TechSoup Global doesn’t just help NGOs overcome barriers to effective use of technology. We also help NGOs overcome language, economic, geographic, cultural, knowledge, and access barriers. We create new ways to access technology, new paths to connect and network, and new means to learn and develop skills — all so that NGOs can operate at their full potential, more effectively deliver their programs and services, and better achieve their missions.

4/27/2018 Our Impact Together, we build a stronger, more resilient civil society. 79% of NGOs have improved organizational efficiency with TechSoup Global's resource offering* $5.2B in technology products and grants employed by NGOs for the greater good 35 languages used to provide education and support 100+ corporate and foundation partners connected with the causes and communities they care about 6.2M annual visits to our websites 600,000 newsletter subscribers empowered with actionable knowledge Our work and our impact are worldwide. Additional statistics showcasing TechSoup Global’s impact (data as of September 30, 2014): 14.1 million software and hardware donations to date 2,250 social innovation technologists and civil society activists convened monthly in 41 cities (22 countries) through TechSoup Global’s NetSquared Local groups 66,000 social media followers 79%of NGOs have improved organizational efficiency with TechSoup Global's resource offering* 57% of constituents have gained new skills using technology acquired from TechSoup* * Source = survey conducted among TechSoup members in 2013 *Source: survey conducted among TechSoup members in 2013

Participant Poll What is your role in ensuring an accessible website? - I didn't build it, I don't maintain it - maintain the website, didn't build it - I upload content - I'm the ED I'm the network admin/accessibility pro

Quick Tips to Get Started

Our goals today Take a snapshot of web accessibility – what is it, why does it matter? Identify essential techniques Point to what’s next – OpenAIR Answer questions

Facilitated by…Knowbility National non-profit making the web accessible since 1999 Sharron Rush, co-founder, Executive Director, Knowbility Invited Expert since 2006 for W3C Web Accessibility Initiative (WAI) Currently co-chair for Education and Outreach Working Group (EOWG) Author Maximum Accessibility (2002) Jessica Looney, Community Programs Director, Knowbility Hi there!

The Web is meant to transcend barriers Regardless of differences … platform operating system formats browser device distance ability language

Intro to Disability Awareness for ACS NCIC ‘Accessible’ Means... People with disabilities …can acquire the same information …participate in the same activities …actively produce as well as consume online content S that is available to all other Web users. SS We often talk of accessibility in terms of adherence to standards. It is good to remember that accessibility is about inclusive design for real people with human needs Knowbility, Inc. 12/16/2010

Universal Design… supports all people supports all technology improves experience for all “Good design IS accessible design” ~ Dr. John Slatin Accessible design is translates into improved performance in many other areas – including mobile browsing devices and improved search engine ratings. Inclusive practice supports the diversity of your customer base, but also promotes a company's accommodation to hire and train staff with disabilities as required by the ADA. .

Participant Poll Are you aware of your legal responsibility to be concerned with around accessibility? Yes No

Why advocate for accessibility? Legal Technical Market Humanitarian Visionary

UN Convention on Rights of people with Disabilities Explicitly references technology access as basic human right in modern world Ratified by more than 100 nations Additional accessibility laws in European Union, Canadian Government, Australia, Japan, others

US Federal Law Section 508 of Rehabilitation Act ADA –notice of intention to extend the ADA to the web Oct 2010, President signed 21st Century Accessible Technology bill

Disability is a market force Nearly 20% of US population has disability Numbers growing as population ages Your organization is likely to have large representation

Growing constituency Fortune: “$1 trillion annual market” $200 B in discretionary spending 55 million Americans 750 million worldwide More as population ages

Delia, Paul, Ryan, Desiree and Wayne: People with disabilities. It’s all about People

WAI Accessibility Perspectives: Keyboard Compatibility Embedded videos, 1 min each Watch more from the WAI Accessibility Perspectives on their website -- https://www.w3.org/WAI/perspectives/

Participant Poll What do you think the biggest barrier is to equal access that you have to address? - technical requirements - getting developers to understand/build it - money - buy-in from leadership - legacy software - other - I don't know

There are 4 Major Principles of Accessibility Four Principles of accessible content Perceivable, operable, understandable and robust. Cartoon shows four colorful characters. First is a man with dark glasses saying “I can perceive it.” Next a fellow with one arm in a sling who says “I can use it,” then a woman with a lightbulb over her head saying “I can grasp it,” and finally a woman holding a smart phone saying “I can access

Common Barriers Structure Reading and focus order Keyboard Text alternatives Color and contrast Link text Multi-media

Structure Use semantic structures as intended To help users orient themselves on web pages, the content and different areas need to be structured to help assistive technology identify them. Use semantic structures as intended Logical nested headings Semantic meaning not visual presentation List markup for related information Explicit form ID and label Identify row and column headings in data grids (tables) Outline structure with HTML5 regions or ARIA landmarks

Reading and focus order Reading, tab and focus order should be the same as the display (visual) order. Sequence in which page items receive focus should reflect intent of the content. Provide page titles that are meaningful to orient users among a set of pages Skip links as needed Create logical tab order through links, form controls, and interactive elements Useful for blind visitors and many assistive technology devices that navigate using only the keyboard.

Visible Keyboard Operation Keyboard focus should be visible (ex: highlighted text) and follow a logical order. Ensure users can access all features of a Web page through the use of a keyboard alone Make keyboard focus as clearly visible as mouse hover states

Text alternative basics Users experiencing visual impairment will need a verbal description of any images, otherwise known as alt text. Provide text alternative (alt attribute of img element) for meaningful images Empty alt attribute <alt=“”> to decorative images Identifies target of linked images Fully describe complex images like charts, graphs WAI Tutorial alt text decision tree Ex Alt Text: Box of chocolates

Color and contrast Some users have trouble perceiving low contrast, while others have difficulty taking in high contrast. Avoid using color as ONLY method to denote a state or requirement Provide contrast of text against background of 4.5 to 1 or higher

Link text When navigating from link to link, screen readers will read ‘link’ before the link text so link text must be descriptive. Specify link target, such as where the link goes or what it does. (Ex: The WAI Homepage) Text should make sense out of context (not “More” or “Click here”) – OR – Be uniquely associated with a heading level (usually h2 or h3 or higher) Use aria-described by to make the association

Media Keyboard operable media player Providing video captions for the hearing impaired and audio descriptions for the visually impaired are crucial if you want to convey the information in your video to the widest audience. Keyboard operable media player Caption audio content of video and synchronize to onscreen actions Describe meaningful video content in audio description track or text transcript.

Going forward Next steps within your organization Online resources w3.org/WAI Community programs Ways to get involved

Participate … OpenAIR: Accessibility Internet Rally – accessible web development contest benefits global nonprofits The OpenAIR competition provides nonprofits with an opportunity to get a new, fully accessible website, designed with the help of some of the leading accessibility developers in the country.

OpenAIR: The basics When: Get your nonprofit together and registered by September 15th. The competition kicks off October 11th at Google Fiber and ends with an awards ceremony December 8th. What: A six week competition in which a team of developers and an accessibility mentor will work together to build a new website for your company. How: Find more information and register your company or team on the air-rallies website.

Thank you! Sharron Rush srush@knowbility.org Jessica Looney jlooney@Knowbility.org

Questions?

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