Agile Product Management Craftsmanship Steven Davidson II Senior Manager IT PMO @ Ascena Retail

Session Details Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways With agile we have found that when technical resources become more business savvy, stronger solutions are architected and built. Now we are seeing that having technical savvy Product Managers leads to better communication with their teams and ultimately better products.  What small technical investments can a Product Manager make to better collaborate with their team?  

Session Details Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways

Session Details Low hanging fruit to be more technical Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways

Session Details Analytics Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways

Why? Provides you and your team with hard data that allows you to make smart decisions that help your company and your customers.

Session Details Interactive Prototyping Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways

Why? Helps provide visual and interactive clarity to the product you want built. It also provides an interactive mockup that can be used for early user testing.

Session Details Understanding Technology Stacks Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways

Why? Allows for you and your technical team to have better discussions about the time needed and the needed investments to provide key features to your customers.

Session Details How prioritization and planning is improved Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways

Prioritization and Planning Improvements Feature breakdown at the product management level is improved Feature Story Task

Session Details How Speed to Market is improved Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways

Speed to Market Improvements Optimize and adjust your product roadmap based on an understanding of technical trends in your industry and user base

Session Details Common pitfalls to avoid Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways

Session Details Closing / Takeaways Why should a Product Manager become more technical? Low hanging fruit to be more technical Analytics Interactive Prototyping Understanding Technology Stacks How prioritization and planning is improved How Speed to Market is improved Common pitfalls to avoid Closing / Takeaways

Improved Interactions Team & Customers

Equals Happier Team & Happier Customers

Happier Product Manager

Questions and Answers