Information Gathering: Cop Style vs. Psychologist Style Article by: Naomi Karten Presentation by: Nathan Daniels

Cop-Style Fact Based Psychologist-Style Expression Based

The ‘Happy’ Middle Ground Project Based Questions Lead to Reactionary Questions

Sticky Minds Summary Statement If your customer interview questions focus too narrowly on a problem that must be solved, you run the risk of missing information that could be critical to a successful outcome. In this week's column, Naomi Karten says playing detective improves your ability to gather information. To improve the odds of success, it's important to ask questions from multiple perspectives—and to pay attention not only to the customers' response, but to how they say it as well.