Brandon Hinze Carly Demple Vanessa Babli 7220 Sports Bar and Grill Brandon Hinze Carly Demple Vanessa Babli

Background Laramies Sports Bar and Grill has always been an idea from Brandon’s Uncle Bob. Bob has been a sports fanatic since he was a child and has always wanted to own a sports bar and grill. Bob decicided to help fund this bar in Laramie for many reasons. He believes Laramie is a great location with a bunch of students who are crazy about athletic events and group gatherings in general. Bob loves good food and watching big games with friends and family. Bob did not want the traditional old style looking venue though. Bob wanted to introduce a more modern styled bar to the Laramie area in order to balance out some of the western genre that canvases the town. This new bar will bring a different take on the current gather spots that run the town. Bob wants to focus on a few key concepts in order to make this business successful. Great service, delicious food, and a family friendly environment are some of the key focuses on this bar and its succuess. We are looking to have a fun friendly environment for people to come and hang out and laugh, talk, and gather with close friends. Accompanied by many delicious menu items, nightly specials, and plenty of beer, Laramies Sports Bar and Grill is looking to make an impact on the Laramie market.

Member Roles Brandon Hinze – System Developer Carly Demple – Project Coordinator Vanessa Babli – Promotion Agent

Company Processes Storefront Online Order inventory – (burgers, wings, chicken, chicken tenders, mac n cheese, grilled cheese, buns, drinks, alcohol, etc…) Chefs, managers, servers Efficient service and high quality servers (knowledgeable of menu items and recent games) Posters – promote the product Sports/Cowboy memorabilia along the walls Review box located on the way out Online Tracking Inventory Order Food Online for in store pickup Sponsor local events (high school, college) Posters Online promotion (social media, FB, twitter) Loyalty Program Customer Feedback

Storefront and Online Operations Bar area Open dining area for families and big groups Sports memorabilia (cowboy memorabilia) Online Background story and information about the restaurant Menu and pricing Contact information and location

Customer Demographics Storefront Operation People who are between 18-50 years old Income is superior to 23000 dollars Most of them are college students Sports friendly people/ Cowboy supporters Family oriented open area to eat Open to women and men of any ethnicity Online Operation Income superior to 23000 dollars Order online or by phone calls open to this same target customer 18-50 years old

Marketing Mix Product: Burgers, Wings, Chicken, Buns, Alcohol, Soda, Appetizers, Salads – all in different variety and flavors (bbq, buffalo, etc..). Kids menus available, Mac n Cheese, Grilled Cheese, Chicken Tenders etc.. Price: Product 2.65 to 15.30 (special deals on certain nights) Place: Store location will be the main source of operations. Order online and come pick up the order. Promotion: Storefront – Posters, flyers on the way out, servers telling people about the specials coming up in the future days. Online – posters, social media posts, loyalty program emails/texts.

Marketing Strategies Storefront Online Cards with menu and location Game day promotion Sponsor local events Poster on the UW Campus and Laramie Businesses Online Facebook and other social media Coupons Advertising sales on website Loyalty Program

Reference Slide Haag, Stephen; Cummings, Maeve (2012-05-18). Management Information Systems for the Information Age (Page 58). McGraw-Hill Education. Kindle Edition. William M. Pride(2016). Marketing (page 81). PRIDE & Ferrell. Cengage learning