HEADLINES & SUBHEADLINES rules for writing

FEATURE HEADLINES A phrase, generally one to seven words in length Eliminates small words, like a, an, and, the Uses strong verbs, concrete nouns, descriptive adjectives Often uses double meaning

On a roll (story about new mom exercise group where they bring babies along) No end punctuation, only first letter capitalized Small words preserve phrase Concrete noun – roll? Double meaning – on a roll – doing well vs. rolling strollers

SUBHEADLINES A complete sentence, without end punctuation, summarizing the story Eliminates small words Uses strong verbs, concrete nouns, descriptive adjectives Sometimes uses double meaning

Stroller-cise helps moms keep fit, stay connected and spend time with the kids. Goes with headline, but summarizes story better (you know it’s about moms who use strollers to exercise) Eliminates small words: some, to Still uses strong words: stroller, helps

Example #2 ‘Rock in the Role’ - headline (sometimes you have to use small words to preserve phrase) ‘Comedian Chris Rock hip-hops into Oscar gig’ - subheadline

Assignment (turn in on separate sheet of paper) Cut out 3 headline pairs Does it follow the rules for headlines? Why or why not? Use specific examples from the headlines!

Next up: Get AP Style Guide/Teach the Class notes together. Add to them where necessary. Check your notes against presentation list. Take the practice quiz on Blackboard and check vs. the key. For Plan Sheet II – start writing headline pairs (3 required) and doing an outline for your person.