Optimising your IGLTA membership

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Presentation transcript:

Optimising your IGLTA membership The Website Your IGLTA Profile Member Directory Marketing Opportunities Trade Shows Contacts Optimising your IGLTA membership

IGLTA Website • Averages about 12,500 visitors per month, with 43,500 page views. • Visitors tend to click through numerous pages, clearly seeking out travel information for their specific needs. • Visitors come from 140 countries/territories. The US, Canada, UK, Spain and Mexico are the current Top 5. • The IGLTA is launching a new website around May 2012 with a major consumer push, so traffic is expected to increase dramatically.

Complete your IGLTA Profile www.iglta.org Complete your IGLTA Profile Self Explanatory Quick and Easy Support

Lost your Login Details? Need Help? Don’t Panic! Matt Skellerud membership@iglta.org

Optimise Your Online Presence

Consumer Campaign: “We are Welcome Here” We are welcome here, launched in January in 6 languages: English, Portuguese, Spanish, German, Greek, French Greek – Antivrus; Portuguese in ViaG; French in Le Dixieme Muse Copyright the phrase “We are welcome here.” Online counterpart in Facebook advertising, etc.

http://www.iglta.org/marketing.cfm

TravelOutNewsWire www.iglta.org/tonw.cfm TravelOutNewsWire is a dedicated, commercial travel news service to communicate news and information related to lesbian, gay, bisexual and transgender (LGBT) travel, hospitality, destinations, promotions and events. News releases will be packaged and distributed to individual news channels, editors, free-lance writers and bloggers who voluntarily wish to receive targeted press releases via email. There is no cost to create and register an account. There is, however, a fee for the distribution of each news release (akin to using other news release services such as PR Newswire.) US $300 per release US $240 per release for members of IGLTA Launched earlier this year200+ Global Media 20+ Countries Discounted rate for IGLTA Members

Destination of the Month Next six destinations are highlighting other regions of the world such as Latin America and Southern Africa

IGLTA Global Convention http://www.igltaconvention.org/

Facebook http://www.facebook.com/IGLTA Share events and news on the IGLTA Facebook page Over 4,700 Global Fans Allows you to tailor and target your LGBT campaign, distinct from other marketing initiatives.

Key Contacts President / CEO John Tanzella Phone: +1.954.630.1637 x700 E-mail: john@iglta.org IT Matt Skellerud E-mail: membership@iglta.org Marketing Deborah Sas Phone: +1.954.630.1637 x710 E-mail: deborah@iglta.org Media LoAnn Halden Phone: +1.954.630.1637 x714 E-mail: loann@iglta.org

Thank you