MediaMind An overview Ross McNab | Director of Business Development April 2011

1700 Agencies 10,000 Advertisers 450 billion Impressions In 2010 across 55 countries … 10,000 Advertisers 450 billion Impressions 1700 Agencies 30,000 Campaigns

Powerful Global Footprint Revenue by geography Latin America 5% London APAC 14% New York EMEA 50% Tel Aviv North America 30% Sydney Q4 2010 37 sales offices covering 64 countries Note: Numbers do not add up to 100% due to rounding

Modular, Scalable and Open Platform MediaMind platform architecture Plan & Buy Create Traffic Target Deliver Analyze Management Rich Media Display Search Video Mobile Distribution MediaMind is built on a robust technology foundation that was built over 11 years to serve current and future customer needs: At the tope of our architecture is our customer-facing collaborative workflow covering all campaign aspects The bottom tier is our distribution layer that handles consumer experience across channels and devices And connecting the two is our performance engine that translate campaign configurations to real time communication changes The platform is built to maximize Modularity, Scalability and Openness to guarantee Integrated support for current and future needs Handling of largest opportunities by MediaMind Easy integration and collaboration with leading solutions The platform was built over 11 years to maximize opportunities for our clients and us. We have recently rebranded to name after the platform This investment in platform has created a barrier of entry for new comers future focused Scale of business Application Servers Content Servers Analytics Database Open Interfaces Multi-Datacenter Performance 4

Why MediaMind? MediaMind 1. Independent and agency-focused 2. Technology & innovation track record 3. Agile & responsive 4. Global reach, local expertise Every $ we spend, every minute of every person’s day @ Eyeblaster is solely focused on agency clients. It is our sole focus. This has enabled us to build a track record of innovation And whilst we are a global company with significant resource, we are also nimble enough to respond to client’s individual needs and present customised slolutions This is all supported by a service model offering personal touch. Every client is assigned their own support team, we do not use a ticket model.

Revolutionary Agency-side Ad-Server And the best illustration of our commitment to innovation for our agency clients – MediaMind. MediaMind is the culmination of everything we learned since we moved into the full campaign management space. Over the last four years the countless client interviews, thousands of campaigns, and hundreds of billions of impressions resulted in the creation of MediaMind.

MediaMind Actionable Analytics Streamlined Ad Serving Open Workflow MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use

Streamlined Ad Serving Streamline ad serving – Quite simply – today, things are harder than they should be. Most of the staff in the field have no time or priority to think how campaigns performance can be improved. They are way too busy just trying to get campaigns out the door, wrestling with ad-serving technology which is outdated and cumbersome. MediaMind offers a new standard of usability that dramatically reduces learning curves and frees time and resources to leverage creativity and improve campaign performance. MediaMind allows your teams to spend more time on doing things which add real value to the client. ILLUSTRATE with … Easy navigation. “5 clicks into 1”. Mass standard banner upload AdSnap

Five Clicks Into One Process Guide Universal Serach Bookmarking “ Universal Serach Process Guide Bookmarking Filters Preview When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.

Hundreds of Banners, Only One Step Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads MM makes your trafficking easier. Upload hundreds of banners and assign the click through all it once . Saves time from those pesky repetitive tasks A competitive note. Doubleclick and Atlas have a portion of this feature. However, ours is more streamlined in its approach and ability to use the ads. DC and Atlas allow to upload assets automatically but not create ads based on those assets.

Preview That Gives You the Whole View View ad info Preview multiple ads at once Instantly QA ad Advance preview gives you unadulterated access to all the ads within your campaign. Ensure your campaign goes out right the first time, in real time. Collaborate with others

Automated Screenshots One-click screenshots of live ads delivered in PowerPoint! Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day. AdSnap

Streamlined Ad Serving Smart Versioning Advanced Preview Quick Access Tools Mass Creation of Standard Banners Rich/Standard Optimization Workshop for Flash Universal Tag Excel Based Trafficking Automatic Optimization AdSnap MediaMind has loads of other options and tweaks and features that make your trafficking, set-up and measurement woes disappear. Reducing the steps, reducing user error, and training time, to get a campaign live

analytics actionable KEY MESSAGE – We realized people invest more time in gathering, organizing and validating data than actually analyzing it for decisions making… With MediaMind we try to minimize the time it takes to gather, organize and validate data by providing easy to use, smart tools, overlaying the data for specific needs. ILLUSTRATE with … Campaign Monitor One Click Summary

Making Data Actionable Campaign Monitor Predefined Reports One-click Reporting Custom Report Builder & Service Plug-in for Excel Data Feeds Service Complimentary tools for different use cases Campaign Monitor One-click reporting (POWERPOINT GENERATOR) Report Generator (ONLINE REPORTING) Custom Report Builder- custom reports or service Advanced Analytics (Plug-in for Excel)

Updated data every 15 min Campaign Monitor Analyze results throughout campaign in real-time Optimize on-the-fly Monitor status - delivery, performance, & set-up Updated data every 15 min Instead of sifting

Powerpoint Summary in One Click Full summary of campaign metrics Customizable content Complete with tables and graphs Spending hours in excel isn’t anybody idea of perfect day. Why go blind and crazy creating graphs, moving data, making things understandable to your clients. It would be so much easier if that entire process was automatic. You spend time doing something a little more helpful, analyzing the results and giving proper thought to what to do with the data. What optimizations to make? How to learn from this? What are the high points and lows? Once that robust analysis is done, place your logo on it and press send. Don’t forget to have a cocktail when your buddies over at _____ are still working at 6, 7 8 pulling together that report into the night.

MediaMind Integrated Platform Data Feed Service Standard events Impression Display click Search click Media cost Rich events System interaction Custom interaction Video Panel Dwell Conversions Revenue Path Order ID Custom variables Campaign data Campaign Placement Dates Unit size Creative MediaMind Integrated Platform Aggregated daily feed of cookie level data.

Executive Dashboards

Custom Report Builder and Service Actionable Analytics One click reporting Report Generator Data Feeds Service Plug-in for Excel Custom Report Builder and Service Campaign Monitor MediaMind has many tools at your fingertips to use to get to better results and analytics options

Open Workflow 4/27/2018 9:18 PM Key message … Eyeblaster understands agency’s need to woirk with multiple technology vendors in order to execute their digital strategy. Our open approach recognises this and removes barriers which your team’s currently have to build manual bridges or workarounds to overcome. Our open approach and workflow is used for … Creating, promoting  and implementing standards for all campaign management processes (from billing, through ad serving, tracking and analytics) Exposing rich, easy to use and transparent API to allow smooth interfacing between systems. Promote integration points development between leading systems in the industry Promoting customization of workflow by ad agencies as a differentiation tool. Eyeblaster has created a dedicated capacity under professional services to help ad agencies to customize their workflow and / or connect their internal systems with MM.

Channel Connect for Search Standard Search Rich Media Manage and measure search and display from MediaMind Instantly integrate bid management tools Automatic de-duplication of conversion data Cross Channel Campaign Results Campaign type Cross Channel Impact Rate Total Conversions Display 28.22% 314 Search 60.21% 1261 MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer

integration Open API fluid Eyeblaster invested significantly in a robust API. This is the foundation of our open approach – it’s the building block we need to be open. Our API allows for MediaMind functionality to be externalised to our partners (for example billing or planning technologies). Currently the API has a trafficking focus rather than for reporting. An analytics API is under development, with simple delivery metrics already available today.

Campaign Data Integration Partners Planning & Buying Search Site Analytics Illustrations of the success of our Open approach. Campaign Data

Channel Connect for Search Channel Connect for Mobile Open Workflow Channel Connect for Search Channel Connect for Mobile Targeting & Sequencing Billing Connect API Global Campaign Management Workflow tools help you keep your campaigns moving through rocky situations that other ad serving fall apart. Media has the tools you need to speed through.

Dynamic Creative

Creative Production Tools Smart Versioning To geo-location To publisher keyword To demographics Targeting By site visits By ad engagement By ad exposure Retargeting click/convert/dwell By engagement By geo-location By demographics By publisher keyword Optimization Stock vector File #: 11812827 Creative Production Tools

Smart Planning

Most competitors only add value to this part of the process Smart Planning HISTORICAL PERFORMANCE AND PRICING Research Negotiation Booking “MEDIA PLAN” Currently planners use only demo data from or . No one tells them how sites actually perform. RESEARCH This is where all the tools out there start from. We will do this part as well and we aim to do it better. NEGOTIATION (RFP) We will have this part as well BOOKING (IO) Simplifies IO management Electronic signature IO storage Historical cost Performance data Site Ratings Benchmarks Historical cost Simplified RFP management Build media buy “CONSIDERATION SET” Most competitors only add value to this part of the process

In-Stream Video

The Chicken and Egg Problem Yes..the adoption of the VAST is key to the growth of In-Stream video ad spend. What we need to remember is that the industry is facing the chicken and the egg problem where on one hand publishers wait for agencies to demand 3rd party ad-serving in order to adopt VAST and on the other hand agencies wait for publishers to allow 3rd party ad-serving in order to actually demand it. This situation will get us nowhere.. We all should use a clear message to agencies and publishers: We need to crack together the chicken and egg problem; Adopting the VAST needs to be a joint industry effort! Adopting the VAST needs to be a joint industry effort!

Linear Format Pre-roll ad Mid-roll ad Post-roll ad Presented before, middle, or after video content consumed by user User watches ad instead of content

Non-Linear Format Overlay ad Ad runs parallel to the video content A more compelling experience Expand inventory

Companion Ads Runs adjacent to the video player Commonly text, display ads, rich media, or skin ads

Mobile Ads Various ad formats and creative features are here and also more are coming soon:

Comprehensive Mobile Ad Solution Ad Serving Unified campaign management solution Intuitive and turn key Wide publisher network Ad Formats Standard ad formats Advanced capabilities Custom development Analytics Unified metrics Real time analytics Unique user reporting It is important to note that we have a very comprehensive offering which provides the agency with an effective one stop shop. Everything in one house: from Ad Serving, To Wide Publisher Reach, to formats and to unified analytics. Integrated offering provides agencies with reliable data and technology Eases effort and resources on agency end when developing and executing mobile campaign Less partners to work with, less coordination and more availability of data.

MediaMind Mobile Ad Serving Capabilities Devices Serves into ALL devices, carriers, and OS Supports creation, delivery, management and analytics 3rd party tracking for standard and rich media formats Intuitive UI, central location to operate all parts of your campaigns OS / Carriers Management Creation Delivery Optimization Analytics WAP and APP Publishers MediaMind is currently serving mobile ads into all devices, carriers and operating systems Seamlessly, integrates mobile into the digital marketing mix Supports creation, delivery, management and analytics of mobile campaigns and hybrid (mobile + online) campaigns within the same interface Supports 3rd party tracking, standard banner and rich media formats Intuitive UI, centralized location for mobile, display, search, planning, buying and trading

Ad Serving Capabilities Auto Device Detection Platform Controls Ad rotation Optimization Landing page swapping Tag Support Script and Non-Script <script type=“ ”> </script> <noscript> </noscript> Automatic Safety Default System HTML 5 Rich Media Flash Standard Automatic device detection for display size, rich media and video capabilities Supports Apps, WAP and HTML5 All MMA Standard size are served through one placement tag Both Script and Non-script tags are supported Ad rotation, optimization, landing page swapping are all controlled through the MediaMind platform Automatic Safety default system allows serving Rich Media in the fragmented mobile space with the confidence. <script type=“javascript”> document.write (“MediaMind support!”) </script> <noscript>Supported by MediaMind!</noscript>

MediaMind Supported Mobile Formats Standard Banners: (including all MMA standard or custom sizes) Rich Media: Expandable CLICK TO EXPAND Rich Media: Click to Video Standard Banners: Including all MMA standard or custom sizes. Rich Media: Expandable Rich Media: Click to Video Mobile Flash Banner Custom HTML 5 formats (available in full service) Premium iPad custom Executions (available in full service) Mobile Flash Banners: Custom HTML 5 Formats: (available in full service) Premium iPad Custom Executions: (available in full service) Various mobile formats: (demos are available in the next few slides) Standard Banners: MMA standardized for all sizes and all devices including feature phones. Scalable Rich Media: Simple Expandable Banner and click to video: available for all script supported devices. Scalable Rich Media: Click to Video Format: available for all script supported devices. Video is using the Device player. Video is detected and optimized manually. Limited video metrics are available (video started) Mobile Flash Banner: as Android OS 2.2 is penetrating the market – Flash is enabled and will becoming relevant for those mobile devices. Custom HTML5 Formats: Build and Serve HTML5 based Rich Media ads Build Homepage-take-over of other custom made advanced HTML5 ads projects.

NA | Certified Publishers & Ad Enablers and Many more…

ross.mcnab@mediamind.com @rossmcnab +1 917 767 0111 @mediamind_chat @creative_zone