Rock Solid Interior Design to Help in Selling Housing Jose Valenciano – Assistant Director Daizy Duede – Registered Interior Designer

A design concept statement is a written communication that describes the plans for a space to a client or other audience.

A beautifully designed interior should: Support the primary and secondary functions of the space create a mood or a feeling show off resident’s personality Three important ingredients to success: function mood personality

Function Interior Design is more than just eye appeal — it's making a room work for you!

The Focal Point:  Consider natural focal points: a fireplace exterior views architectural elements No focal point? Create one with a dynamic piece of art or a colorful area rug.

The Furniture:  Does furniture satisfy room’s functions? Is a piece too large or too small? Consider room configurations

The Lighting:  Lighting should be functional and appealing Tasks may require direct or indirect lighting Consider accent lighting: floor spots track lighting recessed spotlights enhance texture, color and room details

The Furniture Arrangement:  Draw your room on graph paper Measure and mark electrical outlets and switches, vents, windows and doors Measure furniture and place it in the floor plan Direct main furniture pieces toward the focal point Keep the major traffic patterns open Consider prospective pieces that may or may not be available now Create Variety & Balance using high and low pieces as well as heavy and light pieces around the room

The Mood: Mood is created by: Inspirational Piece Concept Color Choice Patterns Texture

The Mood: Inspirational Piece  Start with a source of inspiration A decorative pillow A favorite scarf A magazine photo Use the source as a basis for selecting your concept, colors, patterns and textures.

The Mood: Concept   Develop a concept name: A needlepoint pillow with a botanical design on a black background may inspire a title like "formal botanical garden." Create ideas from the concept name: Botanical prints, striped walls, greens and floral colors, formal fabrics and furniture, dark woods and black accents all fit this particular concept.

The Mood: Color Choice Color should always support the concept Use colors found in the patterns and design of your inspiration piece. Generally, it's best to choose three colors in a room: A dominant color - used for walls, carpeting and fabric backgrounds A secondary color, found throughout the room in fabrics and accessories An accent color, used sparingly to give energy and excitement to the room

The Mood: Patterns  Consider: Stripes Checks Florals Plaids It's all right to mix patterns as long as you do three things: Keep the background color the same Make sure all patterns share some of the same colors Vary the scale or sizes of the patterns

The Mood: Texture Too many smooth, shiny objects or too much rustic texture can become tiresome Use variety to keep the room interesting Patterns can be used as texture Prints provide dimension and add depth to a design scheme

The Mood: Furniture  Furniture plays an important role in supporting your concept. Pieces may function well but their style or color may stick out like a sore thumb. Try to salvage color issues with slipcovers, tablecloths or paint. If it's a lost cause, remove it from the room.

Personality Put a personal stamp on a well-planned room.

Personality: Accessorizing Accessories should support your concept, but allow flexibility: Pictures, vases, pillows and area rugs are all integral parts of a great design plan An antique picture frame could add wonderful variety to a contemporary room Accessories can be located on walls, mantels, furniture, tabletops and floors; they can be paintings and photos or pillows.

Personality: Whimsy  An option to counteract any sterile quality that may have been created by strictly following all the guidelines. A beautiful country sitting room may get some relief from a playful quilt placed over the fireplace.

Personality: The Unexpected   Interest doesn't have to be whimsical; it can be unexpected in a room, like a brightly-painted ceiling.

Texas Tech’s Approach Own your Brand (What is it??) Techify and Swoosh! ALWAYS Red and Black Design vs. Message (or Message vs. Design) Use actual pictures of students and families! Use your mascot and take it to another level

Before After

Go Tech!