Launch Stakeholder Pack The New 12-sided £1 Coin Launch Stakeholder Pack …………………………………………………………………………………………...... New 12-sided £1 Coin

Introduction …………………………………………………………………………………………...... HM Treasury and The Royal Mint would like to thank you for your interest in communicating about the introduction of the new £1 coin. This document is a business communications toolkit to provide you and your communications team with the information about the new £1 coin that you might need during the transition period. For the most up to date information please visit - www.thenewpoundcoin.com …………………………………………………………………………………………...... New 12-sided £1 Coin

What are the key dates? ……………………………………………………………………………………………...... 28 March – The new £1 coin is introduced into circulation. 28 March to 15 October – The co-circulation period where both coins will be in circulation. We will be encouraging the public to spend their round £1 coins or to deposit them at their banks. 15 October – At midnight, the old round pound will no longer be legal tender. The old round £1 coins can be exchanged at customers banks and Post Offices. ……………………………………………………………………………………………...... New 12-sided £1 Coin

Why is the £1 coin being replaced? The current £1 coin is being replaced for the first time in over thirty years because of its vulnerability to sophisticated counterfeiters. We are introducing a new, highly secure coin on 28 March 2017 to reduce the costs of counterfeits to businesses and the taxpayer. 1 in 30 £1 coins in circulation are counterfeit 45 million counterfeit £1 coins are currently in circulation 2 million counterfeits are removed from circulation every year ……………………………………………………………………………………………...... New 12-sided £1 Coin

Available imagery All downloadable imagery is available here - https://drive.google.com/drive/folders/0BznBqDObyFMJZ3ZLLUdSLVRxWWM?usp=sharing (Please copy and paste this link into your browser and do not hyperlink) These can be used to promote the new coin in both internal and external communications

Social media ……………………………………………………………………………………………...... The Treasury and The Royal Mint social channels have already been active in promoting the introduction of the new £1 coin. Please do feel free to share these posts or create your own. The hashtag being used is #newpoundcoin and we have produced images and GIFS that can be used. They can be downloaded here or can be seen on our social channels. (Please copy and paste this link into your browser and do not hyperlink) https://drive.google.com/drive/folders/0BznBqDObyFMJNUdVOGdDR1libUk?usp=sharing The Royal Mint Facebook: https://www.facebook.com/theroyalmint/?fref=ts Twitter: https://twitter.com/RoyalMintUK Instagram: https://www.instagram.com/royalmintuk/?hl=en HMT Facebook: https://www.facebook.com/hmtreasury/?fref=ts Twitter: https://twitter.com/hmtreasury?lang=en ……………………………………………………………………………………………...... New 12-sided £1 Coin

Social media ……………………………………………………………………………………………...... Please see below some example posts. It’s here! The #newpoundcoin is launched today and everyone at [INSERT NAME OF BUSINESS] is looking forward to a first look! Happy launch day #newpoundcoin – the new 12-sided £1 is officially out! Have you seen one? The most secure coin in the world is launched today – #newpoundcoin We’re business ready for the #newpoundcoin launched today by @hmtreasury and @RoyalMintUK ……………………………………………………………………………………………...... New 12-sided £1 Coin

Other resources and assets There will be a national press release issued by HM Treasury for the 28th March. To view it on the day visit www.gov.uk/government/organisations/hm-treasury For the most up to date information, FAQ’s and business resources please visit - www.thenewpoundcoin.com The Treasury and The Royal Mint has a bank of photography, GIFs, and social assets that you can use on your social channels. They can be downloaded here: (Please copy and paste this link into your browser and do not hyperlink) https://drive.google.com/drive/folders/0BznBqDObyFMJNUdVOGdDR1libUk?usp=sharing For photography, films and further assets please visit: (Please copy and paste this link into your browser and do not hyperlink) https://drive.google.com/drive/folders/0BznBqDObyFMJZ3ZLLUdSLVRxWWM?usp=sharing ……………………………………………………………………………………………...... New 12-sided £1 Coin

Approved content For newsletters/releases/internal comms Please use our approved copy: The Royal Mint is currently producing 1.5 billion new £1 coins at a rate of up to 2,000 each minute and a staggering four million in total every day. As some of the new coins will be made from the old round £1 coins, the UK public are being encouraged to spend or return their £1 coins so that they can be melted down and reused to make the new coins. CEO and Deputy Master of The Royal Mint, Adam Lawrence: “We’ve been working with businesses and industry partners for a number of years to make sure that they were aware of when the new coin was coming and what they needed to do to get ready for it. The new 12-sided £1 coin is the most innovative ever produced by The Royal Mint and this coin has been designed to be fit for the future, using security features that aim to safeguard our currency for years to come.” ……………………………………………………………………………………………...... New 12-sided £1 Coin

Facts and stats ……………………………………………………………………………………………...... Some of the round £1 coins returned by the public will be melted down and reused to make the new £1 coin. The Royal Mint will make over 1.5 billion of the new £1 coins. The Royal Mint has produced over 2.2 billion round pound coins since 1983 – that’s the same weight as nearly 6,000 elephants. 25 different designs have appeared on the current pound coin from dragons to trees. If you put all the new £1 coins side by side, there would be enough to go from the UK to New Zealand and back. Each days production of new £1 coins would be taller than Mount Everest if they were stacked on top of each other. The Royal Mint began production of the new £1 coin in 2016 so you will find new £1 coins with both the 2016 and 2017 date. ……………………………………………………………………………………………...... New 12-sided £1 Coin

If you need assistance downloading assets, have any questions or need to contact a member of the new £1 coin media team, please email onepound@kindredagency.com or call 020 7010 0862 and ask to speak to a member of the £1 coin team. www.thenewpoundcoin.com ……………………………………………………………………………………………...... New 12-sided £1 Coin

Thank you ……………………………………………………………………………………………...... New 12-sided £1 Coin