Address:phone Dr. Bernhard Albertfax http:// Mulanskystr. 23cell Frankfurt am Main Tampere June 2011 © Dr. Bernhard Albert 1 Integrating Sustainability into Strategy and Innovation A foresight inspired approach Presentation and Workshop Futures Conference 2011 Tampere, Finland, 9-10 June 2011 Source of the photo: Rainer Giel / pixelio.de

Tampere June 2011 © Dr. Bernhard Albert 2 Levels of Foresight Level 1: Level 2: Level 3: Level 4: foresight routinely applied – holistic but centred view – survival of the company standardization of foresight tools and methods – systematic and methodical way of anticipation futures concepts become influential via discourse unreflective use of forward thinking in daily life of individuals Source: based on Slaughter 1996 changes by Dr. Bernhard Albert From an individual ability to a holistic perspective Level 5: long term thinking becomes a social norm – survival of the whole system – sustainability

Tampere June 2011 © Dr. Bernhard Albert 3 Business Environments Society and Individual Technology and Innovation Environment and Resources Politics and Law Contextual Environments (STEEP-Factors) Society e.g. values, lifestyles, demographics, mobility, nutrition,... Technology e.g. research, new products, communication technologies, life sciences, NBIC convergence,... Economy e.g. economic growth, inflation, emerging markets, consumption Environment e.g. climate, resources, commodities, suburbanization, polution,... Politics e.g. authorities, competition authorities, legislation, political parties,... Branches and Stakeholder Transactional Environments Neighbours, regional policy, competitors, suppliers, customers, partners, citizens, … The Company Internal Environments Competencies, basic assumptions, mental models, leadership styles, beliefs, … Economy and Business Source: Dr. Bernhard Albert

Tampere June 2011 © Dr. Bernhard Albert 4 Pillars of Sustainability Source: Dr. Bernhard Albert Four rather than three economical ecologicalsocialcultural Sustainability Tree designed by DragonArtDragonArt Attribution-Noncommercial-Share Alike 3.0

Tampere June 2011 © Dr. Bernhard Albert 5 The Ideal Vision of Futures Studies in Companies The Company 1 networked 3 integrated 6 cooperative 4 communicative 2 anchored 5 participative Source: Dr. Bernhard Albert

Tampere June 2011 © Dr. Bernhard Albert 6 Foresight as Control Circuit As-is Analysis and Self Evaluation Analysis of Chances and Risk Evaluation Reconciliation and Regulation Initiation and Implementation Realization and Integration Communication Decision and Planning Identification of Options for Action Search for Solutions Source: Dr. Bernhard Albert

Tampere June 2011 © Dr. Bernhard Albert 7 The Process with System Alliance Online Survey Foresight Workshop with Executives Decision for Foresight Source: Dr. Bernhard Albert Analysis of Future Studies and Initiation-Workshop Interviews with Owners and Managing Directors Measures and Future Report

Tampere June 2011 © Dr. Bernhard Albert 8