MEMSIC Application Engineering Introduction (China Cellphone Market) Property of Memsic. Inc., Not to be reproduced without permission

Diverse Application Adaptability Processor Platform Adaption Feature Phone: MTK, Spreadtrum, Qualcomm Smart Phone: Samsung 6410, Qualcomm 7227, ST-E 6710 PMP: Vi-Micro, Rockchip, Ingenic Mobile OS Adaption MTK, Spreadtrum OS Android, Linux, Windows CE/Mobile Property of Memsic. Inc., Not to be reproduced without permission

Innovated Feature Phone Application Innovated Application Software Framework Flexible: Flexibly adapt to diverse of application processor platform Fast Migration: finish framework & application migration identically among diverse processor Independency: Upper level application independent with Sensor, Processor & OS Expendability: Easy to expend with new Application and new Sensor products Modularization: Easy maintenance with standard API in each application module Customized: Be able to open source to customers for customization design Property of Memsic. Inc., Not to be reproduced without permission

Universal Application Framework Structure Feature Phone Customer Support Model eCompass UI Motion Games User Apps eCompass Related Apps UI Motion Functions Apps User Application Layer Smart Phone Product Support Model MEMSIC Core Solution in System-Level Application G Sensor Motion & Protocol Engine Mag 2D Sensor Heading Calibration & Protocol Engine Mag 5/6DOF Sensor Heading Calibration & Protocol Engine Mag Sensor Simple Motion & Protocol Engine Mag Sensor Turn-2-Mute Engine DTOS Motion & Protocol Engine MEMSIC Sensor Framework API & Protocol Layer MTK Nucleus Linux Android Windows Mobile Symbian OS Adaptive Layer 2D G Driver 3D G Driver 2D M Driver 3D M Driver DTOS Driver Driver Layer Sensor Physical Layer 2D G 3D G 2D M 3D M DTOS Property of Memsic. Inc., Not to be reproduced without permission

Universal Application Framework Structure eCompass UI Motion Games User Apps eCompass Related Apps UI Motion Functions Apps User Application Layer G Sensor Motion & Protocol Engine Mag 2D Sensor Heading Calibration & Protocol Engine Mag 5/6DOF Sensor Heading Calibration & Protocol Engine Mag Sensor Simple Motion & Protocol Engine Mag Sensor target orientation Engine DTOS Motion & Protocol Engine MEMSIC Sensor Framework API & Protocol Layer MTK Nucleus Linux Android Windows Mobile Symbian OS Adaptive Layer 2D G Driver 3D G Driver 2D M Driver 3D M Driver DTOS Driver Driver Layer Sensor Physical Layer 2D G 3D G 2D M 3D M DTOS Property of Memsic. Inc., Not to be reproduced without permission

Feature Phone Application – Accelerometer G Sensor Games Platform: MTK: MT6225, MT6223, MT6235, MT6239, Sptreadtrum: 6600L Resolution: QCIF, QVGA, WQVGA, HVGA Property of Memsic. Inc., Not to be reproduced without permission

Feature Phone Application - Magnetometer Mag application eCompass, 2D, 3D Mecca Finder Property of Memsic. Inc., Not to be reproduced without permission

Feature Phone Application More HOT utility applications for G sensor & Mag sensors Property of Memsic. Inc., Not to be reproduced without permission

Smart Phone Application Support eCompass driver engine adaption to smart phone OS Android: Android 1.5, 1.6, 2.0, 2.1 Processor Platform: Qualcomm 7227, Samsung 6410, C100, C110, ST-E 6710… G Sensor adaption: Bosch BMA220/020, ST LIS33x Windows CE/Mobile 6.0/6.5 Property of Memsic. Inc., Not to be reproduced without permission

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