Leadership Council Meeting September 16th, 2013

PAC NEXT Leadership Council WELCOME PAC NEXT Leadership Council Co-Chairs: Angela Dennis – Nestlé Canada Inc. Alison Wells – Loblaw

Agenda Wrapping up PAC NEXT Phase 1.0 Key outcomes of June & July Co-Chair Meetings Results of 2013 PAC NEXT Member Survey PAC NEXT 2.0 Plans PAC NEXT Centre of Knowledge Renewing Technical Committees Funding opportunities Summary of recommendations

Wrapping Up PAC NEXT 1.0 Purpose: Closing out the work done over the past 24 months

PAC NEXT 1.0 Summary Technical Committee PAC NEXT 1.0 Deliverable Expected Completion Policy Best Practices Publishing summary of 11 EPR programs (Canada, Europe, Australia) Oct 2013 System Optimization Publishing Packaging Materials Recovery Systems Map Publishing 120+ Materials List Complete Material Optimization Press release to endorse APR Protocol Publishing white papers on PET thermoforms and sleeved bottles End of Sept 2013 Consumer Engagement Publishing overview of key reports on consumers attitudes & behaviours Sustainable Innovation Publishing material decision trees Oct – Nov 2013 Sustainable Packaging Design Guide Launched interactive web-based design guide May 2013

Samples of Work Press Release to endorse APR Protocol Packaging Materials Recovery Systems Map

Recommendation #1 Close-out PAC NEXT 1.0 effective immediately - Agreed publications completed by end of October - Add to Center of Knowledge

Outcomes of Co-Chair Meetings Purpose: Outcomes of Co-Chair Meetings Develop Phase 2.0

HIGHLIGHTS START STOP CONTINUE Leveraging other committees – identify “help needed” Celebrating, communicating & publishing successes Be focused – know objectives, deliverables, audience, timeline, identify “quick wins” Focusing co-chair meetings on collective “brainstorming” STOP Teams working in silos Accommodating distractions CONTINUE Building links with other associations Getting more members engaged Highlighting progress in Monthly newsletter

2013 Member Survey Results Purpose: To better understand the needs of our members

Highlights Key outcomes: Need for FOCUS, SPEED, ACTION, RESULTS Too much reliance on volunteers More external collaboration Publish results – create valuable CONTENT Re-vamp technical committees Fund external resources Fewer projects – more results More impactful communication

Question Average Rating Comments Recommendations 1. Overall satisfaction with value from PACNEXT? 2.64 Loss of focus. Lack of experts. Too slow, nothing gets done. Launch PACNEXT 2.0 with focus on SPEED, ACTION, RESULTS.  2a. START doing? 30 responses More updates & publications. Provide tools & funding. Work on real projects. Be inclusive of all members,  more industry collaboration, influence government, and EPR Explain what PACNEXT does See 1. Fund Center of Knowledge Reach out to ALL members (follow-up calls? Provide EPR update. Use video to communicate PACNEXT story.

Question Average Rating Comments Recommendations 2b. STOP doing? 18 responses Asking members to volunteer, procrastinating,  working in silos, working on too many things, excessive e-mails, white papers Refocus technical committees – fewer meetings (4-6 max), fewer committees. Focus on relevant and realistic deliverables, leverage experts, webinars, center of knowledge. Get funding. 2c. CONTINUE doing? 24 responses Webinars on hot topics, bringing in experts, getting member feedback, communication, promoting innovation & design for recycling PACNEXT 2.0 webinar series. More forums for sharing expertise on relevant hot topics.  Monthly letter, publications

Question Average Rating Comments Recommendations 3. Are technical committees effective? 2.76 68% undecided No time to attend committees, no reason to attend Re-focus technical committees. Create team space in Center of Knowledge 4. New projects? Marine Debris 18.2% Food Waste 60.6% Design case studies 69.7% Others – LCA studies, flexible pkg, EPR benefits for industry? More for retailers / brand owners? Integrate into re-vamped Technical Committee set-up integrate Food Waste into PACsecure. Assess how to bring in LCA capability as part of Design for Recovery.

Question Comments Recommendations 5. Valuable project deliverables? Fact sheets 12.1% Webinars on hot topics 18.2% Educational workshops 12.1% Online database tools 54.5% Other – Lobbying 3%   Fact sheets expected outcome from technical committees. Webinars – create and promote series, collaborate with i2. Offer Pkg Optimization ½ day workshop Jan 2014 Invest in Center of Knowledge tool 6. Effective communications? Average rating 2.86 Website 3.06 Monthly newsletter 2.70 Membership report 2.58 Brochure 2.81 “Tell a friend” 3.22 Box.com 2.78 8 replies don’t know / don’t use Box! 3 replies difficult to use. Most use infrequently Re-vamp website – member log-in? Focus monthly on hot topics, results delivered, key events, surveys. Annual Membership report – focus on results Brochure emphasis on what PACNEXT does, hot topics, expertise, results. Minimize e-mail Communicate the value of Box.com Leverage video communications to change up the way we connect with members

Question Average Rating Comments Recommendations 7.  Value of webinars 2.79 – Watch-out: there is no way all 32 respondents attended all 4 webinars (2 replies say did not attend any) Marine debris 3.16 Terracycle 3.06 Euro legislation 2.41 Biopolymers 2.53 General feedback indicates webinars are valuable and more wanted. Suggestions: Ways to reduce pkg waste, EPR, Food waste Create the PACNEXT 2.0 webinar series 8. PACNEXT areas of expertise 2.38 Global EPR knowledge 2.67 Canada EPR knowledge 1.97 Pkg optimization 2.15 Life cycle thinking 2.52 Solutions for recovery 2.88 Conferences 2.06 Facilitation 2.42 Publish EPR report. Add LCA thinking with Design case studies. Find REAL projects on recovery. Re-vamp technical committees. – bring in expertise

Question Average Rating Comments Recommendations 9. Grow PACNEXT Top 3: - Member recos 2.64 - Outreach 2.86 - Affiliations 3.10 Other suggestions: Present hot topics Publish results Create an identity? Leverage combination of approaches – create content and results and “members will come” LC Ambassadors Member Ambassadors PACNEXT video 10. Other comments? 2 positive verbatims. Critique: Taking on too much, too much emphasis on recovery, too slow, lost strategic direction, not focusing on ME, membership is too expensive Focus on SPEED and ACTION. Be consistent on PACNEXT purpose. Members expect to be contacted directly and personally.

Ancillary Services/Consultants Current PAC NEXT Membership Transparency, Collaboration, Connection, Catalyst Trade Organizations 1 13 NGO 19 Brand Owners Machinery Suppliers Ancillary Services/Consultants 5 15 Converters Retailers/ QSRs 25 Consumers 14 4 Stewardship Organizations Raw Material Suppliers Sustainable Material Management 8 7 2 3 Academia Government Policy Makers Municipalities Media 4 9 19

Re-vamp Technical Committees Purpose: PAC NEXT 2.0 Re-vamp Technical Committees Refreshing the work for the next 12 months

Renewing Technical Committees - Evolution Leadership Council Committee Steering Policy & Consumer Engagement System & Material Optimization All PAC NEXT members will be invited to participate in webinars and hot topic discussions Design for Recovery Steering Committee PAC NEXT Sub-Committees Members

Renewing Technical Committees - Revolution Leadership Council Committee Steering Project 1 Project 2 All PAC NEXT members will be invited to participate in webinars and hot topic discussions Project 3 Steering Committee PAC NEXT Projects Members

New Roles Renewing Technical Committees Steering Committee (formerly committee co-chair team) Oversight for Center of Knowledge – drives synergy Agrees projects, webinar program Meet 4 times per year Evolution 3 Technical Committees with co-chairs Agree projects with steering committee Meet as needed to deliver project results Revolution Steering committee agrees projects At least 2 steering committee members sponsor project & identify needed resources

Center of Knowledge (55% favorable rating) PAC intends to be “the Google of packaging”. If it involves packaging, PAC is to be the “go to” organization. OBJECTIVE: Create a Center of PAC NEXT Knowledge that enables our members to make informed decisions about package designs that have an end-of-life other than landfill and creates synergy between project sub-committees DELIVERABLES: Develop a centralized knowledge repository for anything related to packaging, which is easily searchable and presents content in as interactive manner as possible. Tailor the website experience for members / non-members Create Technical Committee “team spaces”

PAC NEXT 2.0 – Possible Projects Technical Committee PAC NEXT 2.0 Possible Deliverables Policy Best Practices EPR updates -BC, revision in Ontario Review & share best practices Endorse external policy reports System Optimization Knowledge sharing on MRFs (single / multi / dirty) Updates e.g. Green Fence Fact sheets – why plastic films are bad news Material Optimization Endorse protocols / guidelines Knowledge sharing Support film pilot(s) Consumer Engagement Knowledge sharing via webinars on systematic behaviour change e.g. Pay-as-you-throw, KAB Sustainable Innovation Develop and publish a portfolio of package design success stories – incorporate LCA approach. Sustainable Packaging Design Guide No future plans – work is complete

PAC NEXT 2.0 – Possible Projects

PAC NEXT 2.0 – Potential Webinar Series Centre of Knowledge Design for Recovery EPR updates – Canada PAYT – why it works Marine Debris – the challenge of litter and low recycling rates Food Safety End Market Development and the Green Fence IC&I Waste Diversion Chain of Custody Waste2Worth MRF operations – why plastic film is bad news Modelling & Simulation tools to optimize packaging value chain Why biopolymers?

Recommendation #2 Announce launch of PAC NEXT 2.0 immediately (press release, member report) Focus on SPEED, ACTION, RESULTS, PUBLISHING Create Center of Knowledge (on-line tool) and leverage to drive synergy Re-vamp and refresh Technical Committees Fewer meetings and fewer projects Focus on bringing in experts / offering webinars / delivering results / publishing / publicizing DO NOT rely upon member volunteers - leverage current resources & passionate volunteers / interns / external resources as needed & funded Create “team spaces”

Funding PROPOSAL: Secure $40,000 funding in 2014 budget to hire external expert / subject matter resources for project reviews / research / report writing / publishing.

Recommendation #3 Agree to 2.0 new Program Organization Evolution or Revolution Priority projects identified Request $40,000 funding to support external resource needs Change-up communication Leverage videos to communicate what PAC NEXT is about - Target for PAC NEXT 2.0 video asap

Discussion

Recommendation #1 Recommendation #2 Recommendation #3 Summary Close-out PAC NEXT 1.0 effective immediately Recommendation #2 Announce launch of PAC NEXT 2.0 immediately - Create Center of Knowledge and re-vamp committees Recommendation #3 Agree to 2.0 new program organization (Evolution or Revolution) and deliverables Request $40,000 funding to support external resource needs Change-up communication

Next meeting on Tuesday, November 19th, 2013 Thank you!