BID marketing meeting 23rd May 2017

Easter activities Working in partnership with The Galleries and Cabot Circus Easter Elephant trail 40 elephants, crafts / chocolates for children at John Wesley’s Chapel, Memory Wall in Chapel’s courtyard Children’s activities in Cabot Circus and The Galleries Paulina surprising shoppers in Broadmead / The Galleries Heart Angels on Monday 10th & Tuesday 11th April Competition to win £250 BSQ vouchers

Advertising Campaign with Heart radio from 27th March to 11th April - 27 March – 9 April – promo trails, presenter reads, online competition - 4 week sponsorship Campaign with The Bristol Post from 3rd to 23rd April: 1 week Facebook campaign featuring online competition (Bristol, North Somerset, Swindon, Weston-super-Mare, Midsomer Norton) 2 Home Page Takeovers on Bristol Post website 1 Home Page Takeover on Bath Chronicle website 1 page advertorial in Weekend magazine Ads in the Post B24/7 online newsletter

BSQ Retailer Awards 103 BID businesses took part this year Visits from mystery shopper took place during March Awards evening: Tuesday 25th April, Brasserie Blanc - Lord Mayor presented awards to winners of each category Each participating store received a detailed individual report of the visit

Mystery shopping And the winners were… Large Retailer: Wilko Independent Retailers: Fun Warehouse, Kemps of Broadmead, Mabz, Urban Identity Fashion Retailer: Slaters Footwear Retailer: Dr. Martens Health & Beauty Retailer: Lush Hairdressing: Cococheno Cycle Retailer: Runners Need & Cycle Surgery Specialist Retailers: Snappy Snaps Service Provider: Yorkshire Building Society Food & Dining: Café Amore

Social Media (as at 1st May) Facebook: 7,072 likes - up 40% vs. May 2016 Twitter: 6,700 followers - up 44% vs. May 2016 Instagram: 986 followers - up 108% vs May 2016 E-newsletter: 2,435 subscribers - launched Jun 2016, up 48% since 1st Jan Competitions increase Facebook and newsletter numbers

Facebook competitions Thank you to all stores who participate Wonderland: Whittard Reach: 14,753 people, Engagement: 11% Father’s Day: Pair of tickets to NatWest T20 Blast, Gloucestershire v Glamorgan match on 25 July, Chateaubriand for two at Brasserie Blanc, Curry’s £100 voucher. Dirty Dancing: Pair of tickets to see Dirty Dancing at The Hippodrome, Bristol Hotel overnight stay Please contact us if you would like to take part

Summer campaign - planning Finalising plans with media partners Will be working in partnership with The Galleries and Cabot Circus Tour of Broadmead 2017

New BSQ website Aim to launch the new website in June 2017 Mobile-responsive Blogs

BID Retailer and employee app Employee loyalty app BID-branded All BID businesses can benefit Take part and add offers

Bristol Post Business Awards BID will sponsor Retailer of the Year Award Great PR opportunity BID ‘Summer of Sport’ campaign 2016 entered into Marketing Campaign of the Year Awards ceremony 28th June

Other projects ‘Contactless giving’ in touchscreens Luke Jeram’s street pianos, ‘Play me I’m Yours’

Maintenance and Wayfinding Static signage - updated in April BSQ A3 tear-off map – updated in April Blue balls Hanging baskets

Old Market footbridge

broadmeadbristolbid.co.uk Thank you – any questions? jo@broadmeadbid.co.uk broadmeadbristolbid.co.uk Next meeting dates Wednesday 16th August Thursday 26th October