A botok ébredése, az ügyfélszerzés érdekében

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Presentation transcript:

A botok ébredése, az ügyfélszerzés érdekében avagy a mesterséges itelligencia hadrendbe állítása az ügyfélszerzés érdekében

2.6 billion smartphone Smartphone Trends – Mobile first attitude Today there are 2.6 billion smartphone subscriptions globally 6.1 billion smartphone users globally by 2020

Smartphones are a central part of our daily lives 9 The number of times per hour the average user check her/his phone. Source: Jaclyn Salem 84% Smartphone users worldwide say they couldn't go one day without their device. Source: Sima Ioana - Are We Addicted to Our Smartphones? 34% of us use the device that’s closest to us when looking for information Source: webrand.in 80% Are offended when others use their device during an interaction Source: Verzion 36% of smartphone owners would choose their phone over their TV Source: Google More than 50% of people immediately pick up and begin using their smartphones after they wake up Source: ExpressPigeon 1 in 3 smartphone owners would rather give up sex than their phones Source: Sima Ioana - Are We Addicted to Our Smartphones?

Smartphones are the most common starting place for online activities Source: Google

Chatting is the #1 smartphone activity Source: Google

30 000 Smartphone Usage - Messenger 375,000 200 1,2 billion 11% More than 375,000 people from over  200 countries engage with bots on Messenger every day Source: www.messenger.com 1,2 billion Messenger users Source: Digital Trends 11% of the world’s population uses Facebook Messenger each month. Source: thenextweb The number of messages sent to businesses on Facebook has doubled in the past year Source: www.messenger.com Number of chatbots 30 000 Source: Tech Crunch On average 2 billion messages is sent monthly between users and businesses Source: Digital Trends

What is a chatbot? Why chatbots are born? chatbot ...and why they are so important to your business? chatbot /ˈtʃatbɒt/ noun a computer program designed to simulate conversation with human users, especially over the Internet. In short: People can talk to your company without being a human on the other end.

The customer journey – Dorsum Software Awareness Engaging Onboarding & Planning Relationship development Keeping the relationship alive Eye-catchy ad with referring to chat with a chatbot Friendly conversation while showing the advantages Go through the profiling and call to action + CRM integration Customer Acquisition: Botboarding Interactive tablet based presentation tool Goal based planning proposal generation Onboarding: Client Acquisition Tool Investment recommendation Customer risk profiling Multi asset class portfolio P&L & Performance monitoring Model portfolios & rebalancing MIS reports Exposure monitoring Disaster scenario analysis Advisor hierarchy KPI tracking Relationship: Wealth Management Platform portfolio access & goals tracking reaches the tech savvy generation Digital advice mobile app RM + Client chat Customer retention: Virtual advice app

The customer journey – Dorsum Software Awareness Engaging Onboarding & Planning Relationship development Keeping the relationship alive Eye-catchy ad with referring to chat with a chatbot Friendly conversation while showing the advantages Go through the profiling and call to action + CRM integration Customer Acquisition: Botboarding Interactive tablet based presentation tool Goal based planning proposal generation Onboarding: Client Acquisition Tool Investment recommendation Customer risk profiling Multi asset class portfolio P&L & Performance monitoring Model portfolios & rebalancing MIS reports Exposure monitoring Disaster scenario analysis Advisor hierarchy KPI tracking Relationship: Wealth Management Platform portfolio access & goals tracking reaches the tech savvy generation Digital advice mobile app RM + Client chat Customer retention: Virtual advice app

VS. Innovation in Business New and revolutionary way of Old fashioned forms and client profiling New and revolutionary way of customer commuinications and client profiling VS. Onboard your customer with a Chatbot

Yes, it is still the form. Chatbots ante portas! Everywhere in life… Poncho CNN H&M Index – Árkád 2 BANK PILOT + 1 TENDER Chat with 1,2 billion potential customers instantly right where they are, in Facebook Messenger. Acquire new customers for your financial institution in completely new and revolutionary way. 

Tangible business benefits The completion rate average is 59%, which is significantly higher than other forms that range from 3-28% average completion rate. Source: http://www.igeolise.com/ 1,2 billion Messenger users Source: Digital Trends Simple self-marketing 11% of the world’s population uses Facebook Messenger each month. Source: thenextweb Converting data into personalized advertisements Reach millions of potential customers High(er) conversion rate Available anytime On smartphone but without an app Bot as a service: BaaS cloud Easy and accessible Save manpower Simpler interface Nincs feladat. Chatbots are faster Cut resources down No app installation required Just register and use With the usage of natural language Open and universal Instant results Chatbots are more human More qualified interaction Trained staff or extra investment is unnecessary

FinovateEurope 2017 – Best Of Show

Köszönöm a figyelmet! I’m here to chat with you! m.me/chatwithdaisy DORSUM CO. LTD. | H-1012 Budapest, Logodi street 5-7. | Phone: +36 (1) 487 3030 | www.dorsum.eu