Chapter 5 Strategies in Action Strategic Management: Concepts & Cases 13th Edition Fred David Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Long Term Objectives Quantitative Measurable Realistic Understandable Challenging Hierarchical Obtainable Congruent Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
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