Online marketing 4. ONLINE BOOKING PLATFORMS FOR TOURISM SECTOR 1. SELL TRAVEL ON YOUR WEBSITE 2. SOCIAL MEDIA /NETWORKING 3. ONLINE MARKETING PLAN 4. ONLINE BOOKING PLATFORMS

CONTENT I Online marketing in tourism sector 4. ONLINE BOOKING PLATFORMS What are online booking platforms? How to choose an online booking platform? How to use AirBnB.com? How to use Booking.com? How to use TripAdvisor.com? How to increase booking rating? Authors: Tijana Sekulić Miodrag Kostić Tanja Cupać

learn more: Question Think about Important Tools How to Watch video Read article Info-graphic Slide share List of icons you will find in this presentation

1. What are online booking platforms

question: What is internet booking? An Internet booking engine (IBE) is website that allows consumers and travel agents to book flights, hotels, holiday packages, insurance and other services online.

Ways consumers are using the web Consumers using the web are offered credible knowledge and engaging tools to help them create the perfect trip. Due to user generated content (UGC) travel review websites, blogs and the internet, consumers have access to a large range of information to research and plan their travel.

Consumers are also talking to each other on the internet which enables them to reach a large audience quickly. Word of mouth is a trusted source of information for travellers. Many consumers now base their travel decisions around customer ratings they read online.

2. How to choose an online booking platform

How to use booking platforms? tool: Choose from these online booking web sites How to choose online booking platform? 1. Analyze terms and conditions for placing your offer on these web site 2. Do a research what your guests or your competitors are using 3. Make a cost benefit analyses *

learn more: How to choose hotel booking services? The Best Hotel Booking Services of 2017 http://www.toptenreviews.com/services/home/best-hotel-booking-services/ *

Manage your online reputation, by inviting guests to post reviews on TripAdvisor, Booking.com and other review websites. Once you decide and open profile on the booking platform you need to: 1. Maintain your profile (update info and photos, offers, special deals etc. 2. Invite guests to give feedback 3. Make sure you also respond to all reviews and that you manage your profile on these sites (description, pictures, contact info).

learn more: How will your guests find you online? https://youtu.be/LnpI-AKPCsA 3.57 min *

learn more: Which booking platforms do you use? Planning vacation has never been this simple. There are tons of travel apps for Android that will help. Here are some of the best ones. Top 15 Travel Apps For Android https://www.technobezz.com/top-15-travel-apps-for-android/

learn more: How will your guests decide to book you? https://youtu.be/1AtjOKph7-k 1 min *

3. How to use AirBnB.com

Airbnb is an online marketplace and hospitality service, enabling people to lease or rent short-term lodging including vacation rentals, apartment rentals, homestays, hostel beds, or hotel rooms Rediscover travel. Find unique homes, experiences, and local guides for your trip.

learn more: www.airbnb.com AirBNB - Belonging in the City http://www.slideshare.net/miramarcus/airbnb-belonging-in-the-city

learn more: How to improve your rating on AirBnB? https://youtu.be/mfieO1xElwg 2.32 min *

booking platforms instead of Airbnb think about: 10 Reasons why guests choose hotel booking platforms instead of Airbnb Consistency Safety Amenities Service Expertise Loyalty programs Meals Meeting spaces Reliability Location

question: Write down what motivates you to be a host? https://youtu.be/0iiTWsxsjRU 1.57 min *

4. How to use Booking.com

Booking.com is a travel fare aggregator website and travel metasearch engine for lodging reservations for hotels, apartmants and destination travel www.booking.com

learn more: How will your guests find you online? https://youtu.be/eRt2dqYx9xY 0.5 min *

think about : Questions most frequently asked by guests Booking.com - Frequently Asked Questions http://www.booking.com/faq.html *

5. How to use TripAdvisor.com

TripAdvisor.com is a website providing reviews of travel-related content. It also includes interactive travel forums. www.tripadvisor.com

learn more: How to manage a TripAdvisor listing? How to set up & manage your TripAdvisor business listing http://tourismeschool.com/how-to-manage-your-tripadvisor-listing/ *

learn more: How will your guests find you online? https://youtu.be/PXbdXfz4sYQ 0.31 min *

6. How to increase your booking rating

how to: 7 Steps to a Steady Stream of 5-star Reviews Step 1: Become a Feedback Fanatic Step 2: Be Remarkable Step 3: Understand Your Guests’ Expectations Step 4: Exceed Expectations Step 5: Ask for the Review Step 6: Build a Strategic Campaign for Reviews Step 7: Respond to All Reviews

learn more: How to get a perfect 10 on booking.com? https://youtu.be/G7cKYAwDfE8 3.01 min *

Customer relations 4. ONLINE BOOKING PLATFORMS IN TOURISM SECTOR Completed 4. ONLINE BOOKING PLATFORMS See more: 1. SELL TRAVEL ON YOUR WEBSITE 2. SOCIAL MEDIA / NETWORKING 3. ONLINE MARKETING PLAN Danube Competence Center the association of tourism actors committed to collaborate in promotion and development of the Danube region as a high quality tourism destination. danubecc.org