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Having a Web Presence Wednesday, September 14, 2016

Social Media Social media is an opportunity to tell your story, engage with supporters and get results.

Define Social Media’s Role in your Communications Strategy Social Media should be integrated and aligned with strategic goals and target audiences Actions and content should tie back to overall communications strategy

Determine What You Want to Accomplish Social Media goals should be clear Common communications goals: Engaging community Retaining donors Acquiring donors Generating brand awareness Building thought leadership Decide how you will measure success Decide what metrics you will track to assess outcomes

Identify Your Target Audience Develop audience personas You can create multiple personas that represent supporters in different groups

Start With a Website A website is your home base Other Social Media drives people back to your home base (website) Building your own website Wix Go Daddy WordPress

Choose the Right Networks Study Social Media demographics of target audience to find out where they are active online Focus efforts on those networks

Social Media Networks Community Futures West Yellowhead Ask the Social Media Expert Lunchtime Series LinkedIn September 28 Facebook October 26 Twitter November 30 Instagram January 25 Snapchat February 22 YouTube March 29

Social Media Locally LinkedIn Facebook Twitter Instagram Snapchat Best for recruiting and professional connections, lots of Hinton on it Great for finding speakers, resources, etc. Facebook Largest user base, lot of Hinton on it Many active groups and pages can work alongside Twitter Usually just for information blasts, instant updates Currently not many users in Hinton, but use brings users Instagram Picture focused, great way to brag about what you’ve done Plays well with Facebook Snapchat Great for reaching millennials and teens

Create a Content Strategy Focus on storytelling that gets your message across What to share What has performed well What types of content get your followers engaged Types of content Share a variety of posts across your networks – pictures, graphics, short videos, text Posting frequency Create a Social Media content calendar

Put Engagement First Social Media is a place to capture people’s attention, connect with supports and build communities Engagement should be a priority Respond to questions, comments and posts Look for relevant hashtags to find new conversations to join Cultivate a personable brand voice that helps supporters feel connected

Empower Your Advocates & Cross-Promote Your Content Social Media is a powerful way to raise awareness for your organization Make it known how to connect Show people the value of following you on Social Media Educate people about the best ways to support your organization Cross-promote your Social Media on other channels

Track & Measure Your Results Track your efforts to ensure you are progressing toward your goals Demonstrating results shows importance of investing time and resources into Social Media Helps you adjust content strategy to focus on type of content that performs best

Conclusion Remember to listen Create a habit of strategy and measurement “It’s important to set reasonable expectations and know that Social Media is a long game. Like any good relationship, it’s all about communication over time.”

Thank You!