Primary Data Analysis.

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Presentation transcript:

Primary Data Analysis

Console Preference

Income group

Age group

Source of knowledge

Time of playing daily

Attributes that affects purchase decision Reasonable price Technology Disk space Graphic card Games map Audio Easy accessibility Portability

Game type preference Action Sports Fight stimulation Driving Strategy Quiz Music

What’s new…..????? New Nintendo Wii 2 Launching in 2011 Wii 2 will have HD output and also a Blu-ray drive built in, among other upgrades which are yet to be revealed. Microsoft recently launched a new entertainment product named Kinect for the popular Xbox 360 gaming platform. Next Xbox 720 to launch in 2011-12.

PS4 is to be launched in near future. With the expectation of even more advance and upgraded technology, unexpected of gaming console. New features like FM radio, WiMax, upgraded Bluetooth version 3.0 ,and spacious hard disk. Ubisoft: New Consoles Coming 2011-2012