Five Technical Considerations Before Bringing Your Business Online Giuseppe Ianni Business Development Director

Giuseppe Ianni Business Development Director | Sana Commerce giuseppe@sana-commerce.com https://www.linkedin.com/in/giuseppeianni

E-commerce, It’s Mission Critical

E-Commerce, It’s Mission Critical E-commerce websites have significant revenue potential Demand for more sophisticated e-commerce platforms that better meet current and future business needs Marketing and frontend e-commerce solutions are just the tip of the iceberg

E-Commerce, It’s Mission Critical Website & Marketing Scalability Integration Product Catalog Customer Self-Service B2X

1. SCALABILITY

Scalability Peak amount of visitors site must support? Orders processed daily? Product catalog size – how many categories & SKUs? Do I need multiple sites for different brands and regions? What infrastructure (hardware & software) is needed to support all this?

2. Integration

Integration Where is customer data stored? Product data? How is inventory accounted for? How is pricing managed? How are orders communicated an fulfilled? How are transactions handled?

INTERFACED SOLUTIONS interfaced web store Two systems to maintain Rebuild your erp in the web store Complex interfacing projects

INTERFACED SOLUTIONS VS. Integrated SOLUTION interfaced web store

Integrated SOLUTION QUICK and smart integration One system to maintain

3. Product Catalog

Product Catalog: Content Are different product variants supported and how many? And attributes? How many categories and sub-categories are supported? Can I use Bill of Materials / kitting for complex assembly? Are units of measure supported? Can one SKU exist under many categories? Can I offer product customizations to my clients?

Product Catalog: Pricing Can I offer customer-specific pricing? Are trade agreements, promotions and other discounts supported per account? How easily can prices be modified? What about additional fees like fuel surcharges, deposits or service charges? And shipping?

Product Catalog: Inventory How will clients know how many of an item is in stock? Can future inventory be taken into account?

Product Catalog: Search How can clients drilldown into product results? Search, refine, filter, sort? Are SEO best practices easily met with this solution?

Product Catalog: Ordering How quickly will we be able to turnaround orders with this solution? Do all departments easily have access to everything they need in order to pick, pack, ship and invoice?

4. Customer Self-Service

Will overtake price and product as the key brand differentiator. Relationships Matter. By 2020, Customer experience Will overtake price and product as the key brand differentiator. Source: Customers 2020 Report (2015) www.sana-commerce.com

Customer Self-Service Can my clients self-serve online? Order tracking? Quote to order? Can I personalize their experience? Specific catalogs / pricing / offers? Relevant tax, currency and language based on their region? Can they easily place orders?

5. The B2X Scenario

The B2X Scenario Are B2B and B2C scenarios supported by this solution? Are customer and business accounts supported? Can different roles be defined with custom permissions? Can purchase limits and approval processes be easily configured?

Summary

There is a huge transformation going on in the way companies do business. This creates challenges and opportunities for your customers and therefore for you. Your partnership with Sana Commerce will enable you to help your Business master this digital transformation. www.sana-commerce.com

it started with consumer sites. online retail sales in the U.S. were expected to reach $334 billion in 2015 and are projected to top $480 billion by 2019. Source: Forrester Research (2015) www.sana-commerce.com

The e-commerce opportunity

42 benefits of integration 24/7 CUSTOMER FOCUS Customer Information Customer Catalog Filter Customer Representation Customer Localizations REAL TIME PRODUCT INFO Real-Time Availability Future Availability Variant Availability PERSONALIZED MARKETING Personalized Content Email Marketing Predictive Ordering Sales Statistics Cross & Upsell COMPLEX PRICING Complex Product Pricing Customer Pricing Discounting Rules Tier Pricing Orderline Discounts Invoice Discounts Sales Tax Calculation 100% CATALOG VISIBILITY Efficient Store Setup Multi-Store Roll-Out Multi-Company Catalog Filters Facetted Search Related Products Unit of Measure Variants Bill of Materials Product Customizations Auto Charges Featured Products Master Data FLAWLESS ORDERING Real-Time Ordering Data Validation Credit Management Cart Calculation Order Comments Shipping Address Shipping Methods Ordering Channels Track & Trace Edit Order Re-Ordering Online / Offline Order History Download The Integration Guide! www.sana-commerce.com

Summary E-commerce websites have significant revenue potential Demand for more sophisticated e-commerce platforms that better meet current and future business needs Marketing and frontend e-commerce solutions are just the tip of the iceberg

Summary Website & Marketing Scalability Integration Product Catalog Customer Self-Service B2X

Giuseppe Ianni Business Development Director | Sana Commerce giuseppe@sana-commerce.com https://www.linkedin.com/in/giuseppeianni