WXII LEADS THE WAY DURING NOVEMBER 2010 SWEEPS

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Presentation transcript:

WXII LEADS THE WAY DURING NOVEMBER 2010 SWEEPS

TODAY SHOW REMAINS ON TOP The Today Show dominates by a minimum of a full-point in key demos! M-F / RTG STATION PROGRAM A18-49 A25-54 W18-49 W25-54 WXII Today Show 7a 2.8 3.5 3.6 4.7 WGHP Fox 8 News 8a 1.7 2.3 2.7 WFMY CBS This Morning 8a 0.4 0.7 0.6 1.0 WXLV Good Morning America 7a 0.1 0.2 0.3 Source: Nielsen Media Research VIP, Nov’10.

REGIS AND KELLY LEAD THE WAY FOR DAYTIME PROGRAMMING ON WXII Regis & Kelly is the #1 choice M-F 9-10am. M-F / 9-10am STATION PROGRAM W18-49 W25-54 A18-49 A25-54 WXII 9-10a Regis & Kelly 1.8 2.1 1.3 1.5 WGHP Dr. Oz 1.1 1.4 WXLV Better TV 0.0 0.1 Source: Nielsen Media Research VIP, Nov’10.

HEATS UP THE AFTERNOON ON WXII DAYS OF OUR LIVES HEATS UP THE AFTERNOON ON WXII Days of Our Lives delivers more than 2x the audience M-F 1-2pm! M-F / 1-2pm STATION PROGRAM W18-34 W18-49 W25-54 WXII 1-2p Days 3.2 2.5 WFMY 1:30-2p Bold & Beautiful 1.1 1.5 2.8 WXLV All My Children 0.8 WGHP Wendy Williams Source: Nielsen Media Research VIP, Nov’10.

OPRAH LEADS THE WAY IN EARLY FRINGE ON WXII ! M-F / 4-5 p.m. STATION PROGRAM W25-54 WXII Oprah 3.5 WGHP Judge Judy/Brown 2.0 WFMY Ellen WXLV Swift Justice 0.3 Source: Nielsen Media Research VIP, Nov’10.

The #1 choice for Evening News in the market! WXII 12 NEWS AT 6P The #1 choice for Evening News in the market! M-F/6 p.m. RTG STATION PROGRAM W25-54 A25-54 WXII WXII News 6p 4.9 4.2 WFMY News 2 at 6p 4.1 3.7 WGHP Fox 8 News 6p 3.8 3.4 Source: Nielsen Media Research VIP, Nov’10.

WXII12 continues to be the #1 choice for Late News. LATE NEWS LEADER WXII12 continues to be the #1 choice for Late News. M-Su/11 p.m. RTG STATION PROGRAM A25-54 WXII WXII12 News 11p 3.8 WFMY News 2 at 11p 3.4 Source: Nielsen Media Research VIP, Nov’10.

#1 LATE FRINGE Greensboro/Winston-Salem/High Point stays up late for WXII ! RANK STATION PROGRAM TIME A25-54 #1 WXII Saturday Night Live (Sa) 11:30p 3.5 #2 WFMY Criminal Minds (Sun) 2.9 #3 WGHP Seinfeld (M-F) 11:00p 1.8 #4 King of The Hill (M-F) 12:00a 1.6 #5 Criminal Minds (Sa) #6 Fringe (Sa) 1.5 #7 Tonight Show (M-F) 1.3 #8 WMYV House Payne/Meet Brwns (M-F) #9 Letterman (M-F) #10 TMZ (Sun) 1.1 Source: Nielsen Media Research VIP, Nov’10.

NOVEMBER 2010 SWEEPS LEADER #1 Network News with “Today Show” at 7a.m. #1 Daytime with the “Live with Regis & Kelly” at 9 a.m. and “Days of Our Lives” at 1p.m. #1 Early Fringe with “Oprah” #1 Early Evening Newscasts at 6 p.m. #1 Late News at 11 p.m. #1 Late Fringe with “Saturday Night Live” Source: Nielsen Media Research VIP, Nov’10.