Angela Gustafson, Internet Broadcasting Digital Sales Services Mobile Products and Solutions Angela Gustafson, Internet Broadcasting August 2011

Introduction Mobile advertising is one of the fastest-growing advertising sectors, with revenue projected to approach $4B by 2015. What does that mean for you? This session will provide you with all you need to know about Mobile including mobile websites, smart phone Apps, SMS Text promotions, best practices and examples.

Today’s Agenda Why Mobile? What are examples of Mobile Products and Services? Who should you target? How can you capitalize? What does IB have today for mobile solutions ? What does IB have planned for the future?

Borrell Associates – March Conference “If your plans don’t include Mobile then your plans are not finished.” Wendy Clark SVP Integrated Marketing Coca Cola

Mobile Ad Spending

Mobile Ad Spending Overall Mobile Ad spending to increase $4 billion in 2015 Local mobile advertising spending to increase 600% by 2015 Now: 51% mobile ads = local 2015: 70% mobile ads = local http://www.dmnews.com/mobile-ad-spending-to-increase-406-by-2015-biakelsey/article/205993/

Smartphone Market Smartphone Market to grow 55% in 2011 High End Mobile Phones Market to grow 55% in 2011 Predicted to nearly double by the end of 2015. Source: MediaPost News, June, 2011 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152100&nid=127697

Smartphone Market Smartphones run mobile operating systems Apple iOS (IPhones) Google Android (Droid Phones) BlackBerry OS (BlackBerry Phones) Windows Phone (Nokia Phones) 39% of smartphone owners = Android 28% of smartphone owners = Apple 20% of smartphone owners = BlackBerry Source: MediaPost News, July, 2011 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153864&nid=128746 http://blog.nielsen.com/nielsenwire/?p=28516

Tablet Market Tablet 12% of the U.S. uses a tablet regularly. A complete mobile computer Most well known is the Apple iPad 12% of the U.S. uses a tablet regularly. Predicted to double by early 2012. Source: ClickZ, June, 2011 http://www.clickz.com/clickz/stats/2078241/-thirds-smartphone-tablet-owners-watching-tv

Mobile + TV Over 68% of tablet and smartphone owners use them while watching TV.

Mobile Ad Effectiveness 50% of users exposed to Mobile Ads took action Users are looking for Local http://searchengineland.com/google-50-%-of-smartphone-users-exposed-to-ads-took-action-74760

What are examples of Mobile Products and Services? Mobile Websites Smart Phone Apps SMS Text Services Contesting QR Codes

Mobile Websites Commonly called WAP Sites A WAP browser is used for small mobile devices A WAP/Mobile site is version of the main Website that is formatted to display properly on mobile devices

Mobile Websites Many of our clients partner with third party providers such as LSN or News Over Wireless ibPublish2 will provide opportunities for Mobile site display

Mobile Websites Mobile Rich Media Mobile Jump Page Mobile Banner Ad Advertising Placements Mobile Banner Ads Mobile Jump Pages Mobile Rich Media Mobile Pre/Post-roll

Mobile Video Converted from Web Video Flash video is not supported on some mobile devices Offer pre or post-roll opportunities with premium rates

Smart Phone Apps News Weather Special Interest Third Party “web Applications” Users choose to download Apps Currently created by Third Parties

Smart Phone Apps Trends Companies using Apps to reach consumers directly instead of ads

SMS Text Promotions Short Message Service (SMS) SMS Text Promotions Short text messages between mobile phone devices. 2.4 billion active users 74% mobile phone users SMS Text Promotions Text to __________

Couponing Trends Location Based Deals Coupons in mobile games when people reach certain points in the game http://www.businessinsider.com/future-of-mobile-advertising-2011-6

Contesting

QR Codes QR code (Quick Response code) A 2-D code that is readable by dedicated QR barcode readers and camera telephones

How do I get a QR Code? Go to a QR Code Generator http://qrcode.kaywa.com/

Mobile Spending Categories in 2011 Air Travel Automotive Cable Fast Food Financial Health Law Offices Recreation/Entertainment Real Estate

How can you capitalize? Target advertisers that are looking to reach a new audience Approach existing advertisers with a different strategy

How can you capitalize? Package specific sponsorships News, Weather, Sports, Entertainment Mobile Site and Smart Phone App

How can you capitalize? Offer convergence opportunities On-air tags Cobranded Ads Mobile Sign-up Page presence

Mobile in Oklahoma – Homeland and Platt College – Mobile and App Sponsor Visit WAP.KOCO.COM sponsored by Homeland Grocery... Download the KOCO.com Smart Phone App sponsored by Platt College… for all your news on the go!

Mobile in Orlando – Valencia College Text to Win

Mobile in Sacramento – Roseville Auto Mall – Text to Take a Test Drive

Mobile in Kansas City – Santa Fe Towing Mobile App Sponsorship

Mobile in Kansas City – Reece and Nichols Mobile Website Sponsorship

What does IB have today? Mobile Banner Ad Creation and Serving Mobile Jump Page Creation and Serving Integration with Third Party Vendors

What does IB have planned for mobile solutions in the future? ibPublish2 We are dedicating a team to focus on what are the right mobile products and strategies We are forging relationships with third party vendors to become your one stop shop for mobile

Review Huge opportunities in mobile Various Mobile Products and Services available IB is investing in Mobile

Questions? THANK YOU! NEXT DSS SESSIONS AD STRATEGY - Conquering Online Objections You instinctually know how to match up against your competition when matched up against print, billboard, radio, cable and broadcast stations. We will help you have the same confidence when selling online through role-playing, framing Appropriate responses, reasoning versus industry trends through hard research. *****Please note there was a mistake with the times on the calendar************ Monday, August 8 1pm CT (Please note the change in schedule) Friday, August 12 8:15 am CT AD SOLUTIONS – What do I have available to Sell? Every salesperson needs to know what’s available for them to make money. This session will review basic ad products that are available to all customers. We will also review IB’s selling tools including the Creative Showcase, Create Your Own Ads Tool, and the Product Catalog. Friday, September 9 8:15 am CT Monday, September 12 1:00 pm CT (making up for Labor Day holiday