Reality and Opportunity PDP Consultancy Firm KASET PHATTANA.COM.LTD Reality and Opportunity PDP Consultancy Firm

General information Start up: 1978 Director of the Group: Mr. Sermsak Yokubon (Founder) Groups members: Kaset Phattana Industry Co., Ltd (East & North), Khon Kaen Agricultural Development, Thai Agricultural Machinery Company (North) & Siam Engineering Import & Export (Bangkok) Company products: Combine Harvester, Rice Harvester, Thresher, Grain Driers (Batch & Continuous Flow) Product capacity: 700 – 1000 unit/year Company policy: the real need of farmers, from place to place Market: 40 % Domestic 60 % Export (Sri Lanka, Malaysia, Burma, Lao & Philippines) 4/29/2018

Technology not sufficient PEST annalist Government supports Agr Development Agriculture more developed, If sustainable economics is to be boosted Agricultural based country Technology not sufficient Integration Factors 4/29/2018

High cost of production Weak R&D Skilled and experienced employees Knowledge of market and culture Located in an agricultural place Received ISO certificate Awarded recognition by Ministry of Science & Technology No competition in Khon Kaen Specialization in product Captured external market (5 countries). Company Philosophy: The company moves forward with reliable Quality, Responsibility and Services and always aim to carry on development of new appropriate agricultural mechanization technologies Parts are brought from outside Khon Kaen (Japan, BK, second hand engines used) Since employees come from diverse background, it’s very difficult to manage and bring up common understanding. High cost of production Weak R&D The share in external market is very small. Market opportunity is there still to grow. Room for diversification and development High cost of transportation while exporting Competition from Japan and China Political unrest Risk of copying technology (by importing countries) Low income customer (farmers) 4/29/2018

Finding opportunity in weakness: Reorganize organizational structure Market study Importance to cost of production 4/29/2018

Process Business line Requirement line KP com Chance for market growth Growing method must be improved More machine in Harvest and after-harvest service with high quality Processing of agricultural products must be improved in technology and verified More variety of processed products from agriculture with high quality and healthy affect Growing Harvest and after Processing Market, Custormer KP com Chance for market growth Business line Requirement line 4/29/2018

Matrix BCG (Boston Consultant Group) The company is currently in this stage. There is huge opportunity to go up (high growth rate)and to the left(high market share) 4/29/2018

4/29/2018

Open branch in other countries including spare part stores 1- Invest in marketing, advertisement 2- Invest in R&D to: reduce cost improve quality & design introduce advanced & new products (required in agriculture) introduce mobile products Create an environment for growth of innovation Conduct survey on end users 3. Conduct more trainings for farmers Develop net of dealers Open branch in other countries including spare part stores Collaborate with Banks for access to credit Review payment structure; allow payment in installments 4/29/2018

1st month: Study the organizational structure 2nd month Study the past performance 3rd month Analyze the situation 4th month Do market research 5th month Implement action plan accordingly 5 months plan 4/29/2018

Question? 4/29/2018

Thank you 4/29/2018