The Secrets to Creating a Competition Crushing Culture Steven Handmaker Chief Marketing Officer

WHAT IS CULTURE?

“IT’S ENERGY SURROUNDS US AND BINDS US.” You can’t actually see culture itself, but you can see how it comes to life. Each workplace has it’s own culture. At Assurance, our culture surrounds us everyday.

INTERESTS BELIEFS ATTITUDES VALUES EXPERIENCES It’s made up of values, beliefs, interests, experiences, and attitudes shared by a group of people.

GREAT CULTURES UNDERPINNED Right people on the bus Clearly defined goals Engagement is a goal Transparency is vital Pain behind the pain Appreciation and authenticity are free Fun and humor doesn’t make you less smart Starts and ends with the why

THE ASSURANCE CULTURE Right people on the bus Clearly defined goals Engagement is a goal Transparency is vital Pain behind the pain Appreciation and authenticity are free Fun and humor doesn’t make you less smart Starts and ends with the why It’s made up of values, beliefs, interests, experiences, and attitudes shared by a group of people.

SO WHERE IS OUR CULTURE?

DOMINATE: Our competition to be the best at what we do NAVIGATE: Tough challenges with speed APPRECIATE: Our employees & clients on a regular basis

$1 Billion in Value

accountable ambitious caring ethical flexible participative positive proactive responsive smart understanding

OFFICE BRANDING

People don’t buy what you do. People buy why you do it.” “ People don’t buy what you do. People buy why you do it.” Steven Handmaker, Employee Profile

EMPLOYEE HOLIDAY PARTY

VIDEO - Management Updates Assurance named #2 Top Workplace in Chicagoland (include video) 2:35 Client Value Creation: Q1 2014 Results Are In: 2014 Shared Success Sharing Success Results Through June

VIDEO - Committee Recruiting ACT Wellness (include video) 2:08 Runners Assemble

VIDEO - Encouragement Jump Rope (include video) 0:37 Relay Sit Ups Surprise Event

Video - Comradery and Excitement Take your Kid To Work Day: Assurance Style (include video) 1:15 NFL Kickoff: (include video) 0:25 Top Secret: Assurance Employee Holiday Party (include video) 2:34 Appreciate Responsibly (include video) 0:40

Benefit Programs Offer a variety of programs addressing the needs of employees no matter where they are in their life

FLEX SCHEDULES & TELECOMMUTE 15% of Assurance employees work 100% remote 95% of Assurance employees work from home 1 day a week 98% of Employees can work from multiple locations 3 Keys to making this work

Terrence Wellness Challenges On-Site Nutrition Consultations Telemedicine Vision Insurance Pet Insurance Employee Referrals Shared Success Education Reimbursement Assurance Casino Commuter Benefit ACT Day (community service) Employees may still be on their parents plans – what other benefits are they interested in? Tuition reimbursement Education achievement bonuses Pet insurance

Ryan Assurance Olympics Free Healthy Snacks On-Site Fitness Consultations Dry Cleaning Major Medical 401(k) Long-term Care Insurance Travel/Accident Insurance Legal Insurance 529 College Saving Plans Adoption Assistance Summer Perk Days Other employees have different needs: Long-term care insurance for aging parents 529 plans to save for children entering college

Rosie Walking Meetings Life Insurance Long-Term and Short-Term Disability Financial Wellness Accident/Critical Illness Insurance Client Referral Bonus PTO Plan Employee Assistance Program Free Starbucks Coffee PTO - + ACT days off Assurance does its best to understanding the needs of each person….

CULTURE IS IMPORTANT BECAUSE IT MAKES OUR EMPLOYEES ENGAGED.

#1 #1 Because we win awards for it Our employees enjoy coming to work, and they are proud to tell people about us. Our clients are happy.

questions? Steven Handmaker Chief Marketing Officer, Assurance Twitter: @handmaker LinkedIn: linkedin.com/in/stevenhandmaker