WebSphere Cast Iron Cloud Integration Deepak Khandelwal - IT Specialist, ISSW, India WebSphere Cast Iron Cloud Integration

SaaS Market Will Grow to $16B by 2013 19.4% CAGR 2

“Large scale rip and replace projects, a growing trend” Strong Growth In New Customers 72,500+ “Large scale rip and replace projects, a growing trend” SuccessFactors: Siemens, 400,000 seats Workday: Flextronics, 200,000 seats Concur: Financial Institution, 180,000 seats Salesforce: Japan Post, 40,000 seats Google: City of Los Angeles, 34,000 seats Paying Customers

Cloud Application Market is Exploding By YE 2014, 40 percent or more of NEW enterprise IT spend will be Cloud-based. By YE 2014, 45 percent or more of NEW enterprise IT workloads will be Cloud-based. By YE 2014, 25 percent or more of TOTAL enterprise IT workloads will be Cloud-based. Source: Saugatuck Technology Inc., 2009 Cloud Infrastructure Survey (Fall 2009), Global N=670

Introducing WebSphere Cast Iron Cloud integration It’s Created a Hybrid World Introducing WebSphere Cast Iron Cloud integration Integrate Your Cloud and On Premise Applications In Days Public Clouds Private Clouds Packaged Applications Home-grown Applications 5 5

Cast Iron Integration Platform Integration Maximizes Value of Cloud Investments 6 6

Cast Iron Integration Platform Integration Maximizes Value of Cloud Investments Virtual Appliances Physical Appliances Cast Iron Cloud2™ 7 7

Cast Iron Scenarios Public Cloud and On Premise Apps Integration Private Cloud and On Premise Apps Integration Private Cloud Rapid, Point-to-Point On Premise to On Premise Projects SQL Server

Cast Iron In a Nutshell – Integrate In Days 9

Complete Cloud Integration Platform Complete Flexibility Cast Iron Cloud2™ Virtual Appliances Physical Appliances Total Connectivity Complete Reusability TIP Exchange TIP Development Kit TIP Community For All Types of Projects UI Mashups Process Integration Data Migration 10

The PAIN You Are Looking For Marketing Shipping Finance I need to do a credit check ? Where are my orders? ? Sales What are my hottest leads? ? CRM Has this customer paid? ? Where are my invoices? ? 11 11

SaaS Buyers Feel the PAIN Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793

It is so Painful, Companies are Leaving SaaS

The Answer: Use Cast Iron to Integrate In Days Marketing Shipping Sales CRM Hottest Leads Orders Invoices Finance 14 14

Proven Results Across Multiple Applications Cloud App Customer Project Duration Salesforce.com SFDC – Data Warehouse Customer Master Integration 10 Days Oracle Oracle CRM On Demand, Oracle EBS Customer Master Integration 8 Days NetSuite SFDC– NetSuite Billing and Invoice Visibility 24 Days Custom SFDC – Custom Hurricane Tracking 15

Asking The Right Questions What type of Cloud apps do you have? Packaged? - salesforce.com, Oracle CRM, Taleo, Success Factors, etc. Home grown? – e.g. private clouds using web services, etc. What type of on premise applications do you want to connect with these cloud apps? Packaged? – E.g. SAP, Oracle EBS, PeopleSoft, JD Edwards, Siebel, etc. Home grown? – e.g. built on SQL Server, DB2, Oracle, Web Services, etc. What is the timeframe for doing the above integrations? Immediate? 6 Months or more? 16

Problems to Look For CRM HCM Custom (Web Services) Custom Cloud and On Premise Apps e.g. Web Services A Cloud CRM and on Premise Apps e.g. SFDC or NetSuite CRM B Cloud HCM and On Premise Apps e.g. Taleo or Success Factors A

Objection Handling 18

Objection Handling How is this different from other IBM integration solutions in the market today? Why do I need Cast Iron when I already have an IBM middleware solution? Cast Iron is a ‘fit for purpose’ solution for cloud integration with hundreds of integration templates (TIPs). No other IBM products are built for cloud integration. What differentiates Cast Iron from other cloud integration solutions in the market today? Complete: One platform for all cloud integration needs Proven: Thousands of deployed customer integrations Trusted: Strategic partner for all leading cloud vendors 19

Objection Handling Why shouldn’t we just code this ourselves for free? Core Competency: Do you want your programmers focused on plumbing rather than more strategic projects ? (e.g. SFDC API manual is 900 pages to decipher) Reduced Labor Costs: The hidden costs of custom code are revealed over time for maintaining and changing integrations. Cast Iron customers have saved anywhere from 25% to 80% over time. Custom code is point-to-point and thus not scalable over time Custom code does not provide visibility into what’s working or broken 20

WebSphere Cast Iron Cloud integration - New Products IBM WebSphere DataPower Cast Iron Appliance XH40 Cast Iron Integration Platform on DataPower appliance hardware platform Based on 9235 machine type; 9004 generation IBM WebSphere Cast Iron Hypervisor Edition Cast Iron Virtual Integration Appliance IBM WebSphere Cast Iron Live Now offered as Cast Iron Cloud2

New Capabilities Cast Iron available on IBM DataPower platform HA offering also available now Enhanced Cloud connectivity New Lotus Domino support New Salesforce.com API and Bulk API support New Cloud connectivity - Taleo, RightNow, SugarCRM Localized experience in nine different languages Cast Iron Studio now available in French, German, Italian, Chinese (Simple & Traditional), Korean, Spanish, Portuguese, Japanese

Choosing the Right Form Factor Criteria Physical – XH40 Virtual – Hypervisor Edition Cloud2 Company Profile Core accounts Many on premise apps + few Cloud apps Core accounts + GB Many on premise apps + few Cloud apps GB accounts Many cloud apps + few on premise apps Performance Best for large volume / large message sizes 1M records per hour (4M batch)* Optimal for CPU bound, not I/O bound scenarios 500K per hour Greater variability due to external factors 200K per hour Simplicity Simple Plug-in, configure, go More Complex Need to install & maintain Vmware + Cast Iron operating system No software to install and maintain * Transactions with 1K message size

Websphere Cast Iron Cloud Integration - Editions Entry level solution for small and mid size companies to connect cloud and SMB applications Standard Edition Comprehensive solution for large companies to connect their cloud and enterprise applications Enterprise Edition

Websphere Cast Iron Cloud Integration - Editions F1000 Enterprise Edition GB Standard Edition Small

Three Prospecting Questions Look for simple application integration Projects where speed of implementation is a must! 3 Prospecting Questions: Do you have a rapid point-to-point application integration need at corporate or subsidiaries? Do you have a need to connect public clouds (e.g. salesforce.com) with on premise applications? Do you have a need to connect private clouds with on premise applications?

Branding – Icons & Images

Cast Iron Integration Approach No Coding Beyond Configuration Preconfigured Templates (TIPs)

Salesforce.com Connector Improvements Added Support for SFDC 19.0 WSDL Added support for latest Grammar changes on SFDC for SOQL and SOSL i.e. group by clause Headers for the SFDC are in complaint with WSDL 19.0 Added support for three new activities Set Password Reset Password Send Email

Domino Connector Support for Domino Inbound Activities Get Inserted Document Get Update Document Get Deleted Document Outbound Activities Create Update Delete Retrieve Inbound activities require native lib and nsf file

Cloud Connectivity Connectors planned to be released in Dec 2010 SFDC Bulk API Taleo RightNow Sugar CRM Built using Connector Developer Kit (CDK)

HA offering Usage is much the same as previous HA products Hot Standby functionality Available on new XH40, not on previous XH35 Sold as “two XH40” appliances HA setup per customer env., not out-of-the-box from manufacturing Instructions provided as an Internal Release Note Cast Iron Professional Services can implement per customer

Pre-installed image is imported into VMware – OVA file Virtual Appliance Support for VMware Pre-installed image is imported into VMware – OVA file Upgrades use the same procedure as physical, but use an upgrade file specifically for VMs (vcrypt2) No licenses or Virtual Identities

©2010 Cast Iron Systems, an IBM Company • Confidential

©2010 Cast Iron Systems, an IBM Company • Confidential

Cloud Integration Platform Offered in Multiple Form Factors Custom Code People intensive On-Demand Rudimentary Capabilities On-Premise Cloud is an Afterthought 36 36

Augmenting Existing IBM Technologies in Large Accounts Corporate Offices SQL Server Subsidiary Offices

Proven – Thousands of Customer Integrations Proven Results Across Industries Healthcare Finance Manufacturing High Tech Education Consumer