Funding and income generation: From capital builds to business as usual Matt Greenhall Engagement Manager 15 mins

Background and context Funding the Archives Sector’ research project Co-investigators - The National Archives and University College London Research questions – How are archives in the UK funded? What funding resources are under developed within the sector? What can The National Archives do to support sustainable funding and fundraising within the sector? Research method – snapshot survey of collecting institutions in England & Wales focus group Explain the background – full report will be published in September

Who pays for our services? Explain chart Refer to tripod model Compare with A&B

Strengths Parent organisation support Tradition of sharing knowledge and collaboration Track record with Heritage Lottery Fund Confidence/experience of writing bids to trusts and foundations

Weaknesses These may be particularly apparent during a major project…… Lack of confidence in financial planning Resource allocation for fundraising Risk taking and innovation Governance models for archive services Lack of relationships with major donors Lack of relationships with businesses These may be particularly apparent during a major project……

So, what to do in regards to a Major Project…..? Knowing what you want….. Destination, One-off funding, long-term fundraising, mixture? Knowing what’s out there…… Experience, case-studies, opportunities, funding landscape Knowing who’s out there…… Lottery funders, trusts and foundations, charities, parent bodies Knowing what they want…….. Transformational effect, public good, recognition, a new archive ….. Leads to a fundraising strategy that brings these together

Fundraising strategy Doesn’t have to be a long or complicated document What funding is needed – how much, what types of activities, when? Where funds will come from? What activities need to happen to raise funds, when do they need to happen and who will do them? Often part of a wider business plan and an important element of any application to a major external funder. Part of wider ‘organisation health’ = Think Accreditation! Reflects that a major project is unlikely to have a single funder!

‘Funding from funders’ Wide spectrum of interest Outcomes-based approach Transformative effect Usually a degree of match funding required Wide spectrum of funding Project funding significant (Grants for the Arts) Strategic change (Resilience funding) Collection/area specific (PRISM fund) Variation in requirements Collection based funding: Manorial Document Register, National Cataloguing Grants Scheme, 20-years rule

‘Trusts and Foundations’ Wolfson Foundation Grants for capital infrastructure Broad interest in education, arts and humanities Majority of funding through open programmes Also a focus on partnership funding Esmee Fairbairn Three types of support: grants, social invetsments and Grants Plus Focusing on: Arts, Children and Young People, Environment, Social Change, Food More likely for programme/project funding in wider projects. Pilgrim Trust Main and small grants fund, smaller amounts for projects and programming.

Know who you’re approaching…The 9 funding ‘nos’ 1. No, not for this 2. No, not you 3. No, not me 4. No, not unless 5. No, not in this way 6. No, not now 7. No, too much 8. No, too little 9. No, go away From ‘The Influential Fundraiser’ (Jossey-Bass, 2009) Bernard Ross and Clare Segal

‘Fundraising and Income Generation’ Importance of a fundraising strategy to co-ordinate this. Various types Crowd sourcing Targeted Individual Giving Legacy Giving Individual Campaigns Comes with its own set of challenges Individual motivations of ‘givers’ Often requires cultivation Fundraising vehicles Friends’ Groups Development Trusts (e.g. Dorset Archives Development Trust)

Examples from across the West Plymouth History Centre, 2017-18, £12.8m HLF Herefordshire Archives, 2015, £8.1m HCC capital programme Regeneration Transformative effect Broad funding base Political momentum Partnership Part of larger projects Kresen Kernow, 2017-18, £9.8m HLF

Examples from across the West Worcestershire Hive, 2013, PFI, WCC, WCC, University, Advantage West Midlands Dudley Archives, 2014, £6m ERDF, DBC 2012-2017 across the West c.£48m invested in ‘major’ archive buildings alone, not including independent heritage centres or museums. [nb. figure doesn’t include The Hive] £25.2m from the HLF Birmingham Archives, £0.5 Wolfson Foundation

For more information about Giving Value visit: http://www

Giving Value: key areas Planning Fundraising strategy Building a case for support Capital campaigns Fundraising events Individual Giving Commissioning Outcomes Developing advocates 3 Core modules: Financial Planning Building a Case for Support Developing a Fundraising Strategy 5 sessions in each training phase Then breaking down into key additional areas that would fall into a fundraising plan, such as capital campaigns, commissioning, and how to promote individual giving. See this as a menu where individual modules are there to be tailored to individual needs. Like a tapas. Tasty on their own, but taste even better when combined…. Makes a meal.

Giving Value: types of support Fundraising road-shows Online diagnostic toolkit Training events and webinars A ‘train the trainer’ learning group Online communities Action learning sets Mentoring or co-mentoring relationships Pilot projects What does this actually mean on the ground? There’s a suite of things that Giving Value delivers which can be tailored to individual needs. Face to Face – series of one day training courses are being run across the UK over the programme period. Like today, these also incorporate tailored mentoring. Being run in 4 phases, includes a period for evaluation and review as part of each phase – ensure that the training is meeting requirements Webinars – realise that sparing the time to attend training, and also bearing in mind the costs of travel, the programme will offer 40 webinar sessions over the programme period – 10 in each phase. Online resources & diagnostic toolkit –each of the training subject areas will have online resources and guidance. Toolkit – will give any potential participant a starting point for engaging with the programme and provide an initial self-directed learning tool to enable participants to prioritise their skills needs. Online forums – participants sign up, discussion and advice, take frequently asked questions to create additional guidance. Pilots – case studies Mentoring – phases 2 and 4, based on tried and tested model used by IoF. Recognised that limited good practice in sector at moment – mentors from outside welcome

To see upcoming events and book onto a workshop visit: http://www

Dr Matt Greenhall Engagement Manager Archive Sector Development The National Archives, Kew, Richmond, Surrey TW9 4DU +44 (0)20 8876 3444 ext 2221 matt.greenhall@nationalarchives.gov.uk