Introduction to Business Lecture 10 MGT211 Introduction to Business Lecture 10

Franchising An agreement between two parties in which one party passes on the rights to the other party. Rights include: Right to use the trade mark. Right to use the name. Right to use systems, methods and researches. Right to use packing material.

Parties to Franchise agreement There are two parties: Franchiser Franchisee Franchiser is one who sells the rights to franchisee.

Advantages of Franchising Franchiser gets a huge amount of money from franchisee without doing anything. Franchisee gets access to big business. Failure rate of franchise business is lower than any other business. Franchisee uses world wide tested brand and tested procedures, that is why failure rate is lower in this type of business.

Advantages of Franchising Franchiser provides guidance to franchisee in all affairs of the business. Choice of location Franchiser is always there to support the franchisee in all kinds of matters.

Disadvantages of Franchising High cost. Proportionate profit is given to franchiser by franchisee every year. There are too many restrictions from franchiser on the franchisee.

New Trends in the Business E-Commerce or E-Business Using internet for marketing products. Women in business So many women have come in so many areas of business. Business will be better displayed, well mannered staff, more knowledge of the needs of customers and more market oriented.

New Trends in the Business Global opportunities People have the awareness of global market. Internet has played major role in accessing global markets. In Pakistan, people got huge success globally but could not make a brand name in global market.

Factors for lower failure rate Government’s preferences and priorities. Government is convinced to support corporate sector. Businesses are now being set up on more professional grounds. Support from financial institutions. General economy of the country. People are acquiring professional knowledge about business.

Factors for lower failure rate Government has developed many training centre to train people related to business. Skills development. Institutions to develop man power.