Warsaw, 4 February 2017

IOF’s communication channels Internal External to Orienteers External

Vision Mission To make Orienteering easy accessible in an enteraining and interactive way for the orienteering community and new orienteering fans. Make Orienteering attractive and entertaining for youth, 365 days per year Present IOF’s external communication, event reporting, history and youth engagement projects Develop and manage a sustainable entertainment model of Orienteering

Target groups - Users Their friends Share Share 3) Other orienteering fans (>30 years)* More mature orienteering fans will also follow orienteering through LiveOrienteering. These followers are most likely active orienteers or earlier orienteers. They are young in mind and are happy to get served orienteering in an entertaining way as long as it is not too childish *Not prioritzed group, but most likely a large share of the users Their friends Share Share 1) Youth orienteers (11-30 years) Youth orienteers world-wide will follow their big idols and analyse their own races in the LiveOrienteering. They want to find more information about the athletes, watch cool movies and find instructions for how to improve as orienteers The youth orienteers shall find the content on LiveOrienteering so appealing that they want to share it with their friends – “See how cool my sport is” 2) New followers of orienteering (11-30 years) The web traffic today are guided through links in social medias and invitations from friends. Youth today will check out numerous web sites every day so it is important to have an appealing image to make them read more on the page. A strong connection with social medias are required. These followers will look for content that quickly entertain them. It is therefor important to have an inspiring page with attractive content in an interactive design so they quickly understand how «cool» the sport is and that they want to find out more

Postitioning LiveOrienteering is the digital face of orienteering that will appeal new and exisiting followers of orienteering to follow the sport and its events 365 days a year. Live Orienteering

LiveOrienteering – 4 E’s Entertainment «For youth - by youth» News Blogs – WorldOfO Social media hub Videos Pictures Game Event Calendar Event page News Documents Schedule Trailer, cover Race page Livestream GPS analysis LiveResults Chat + Social Media Ethos Athlete profiles Medal statistics Historical results and standings World Ranking Hall of Fame Engagement WOD Orienteering School Videos Training tips Inspiration Orienteering Game?

LIVE Orienteering: Calendar World Of O Featured news Social media

LIVE Orienteering event page: Cover picture Programme w/ link to Live Center Trailer or banner Event sponsors Possibility for ticketing Possibility also for national events In the future the main web page for events? Location Information Links Social media Event news

LIVE Orienteering live center: Streaming: Livestream Youtube Other embed players Tracking: All html secure players GPS Seuranta Trac Trac ++ Live Results: Only Emma client All other with a link Any need to make other providers possible to embed? Cover picture Class/leg selection Live stream and highlights Live Results Chat GPS tracknig

Youth journalists Writing articles Social Media activity Photography Skills? What? Writing articles Social Media activity Photography Filming Video editing Commentary or instruction From club or team environment Reposting from social medias From training camps Behind the scenes with top athletes and national teams At international events

Opportunities from IOF’s partners

Volunteer clothing Contact: info@bryzosport.com

Event Advisers Senior Event advisers for major IOF Events: OCAD licence for controlling the event maps Jacket from Bryzos to be visible at the event Coordinated by IOF Sport Administrator david.wastlund@orienteering.org

Printing opportunities Contact for good offers: info@bmlprint.co.uk