connecting leaders, advancing associations

who we are About 333 Association Execs (individual members)- including Honorary Execs, Retired Execs 222 Corporate Members Of the association professionals: Slightly more than half are female More than 36% work for staffs of 11 or more employees Higher concentration of c6’s than c3’s and many c3’s are not philanthropic Offered 44 live CAE hours in 2016 (not incl LA) CAE Study Group is averaging more than 10 per year 45 volunteer leaders

maximizing member potential Opportunities Annual Meeting – 11 hours Webinars – live and recorded Luncheons – 1 plus workshops Publications – connections, Update, GSAEtv Online resources – including samples and benchmarking Shared Interest Groups – 1-1.5 CAE Study Group – 11–14 hours Leadership Academy – 56 hours

GSAE’s financial teams Executive Cmte – financial cmte- compensation, audit Board - budget oversight with strategic plan Staff –financial policies and GAAP Independent Auditor Investment Managers – FDN and SOC Independent Bookkeeper Outsourced payroll & taxes

GSAE investments $41,000 69 grads since 2009 44% volunteered 24 CAEs

GSAE investments Branding & Membership - $30,000

GSAE investments Branding & Membership - $30,000

GSAE project overview 90th Anniversary videos – 2007 - $5,000 Leadership Academy – 2008/09 and refresh later $30,000 and $10,000 Branding and membership campaign –2010 - $30,000 Computers, phones – various years - $8,000 Strategic Planning retreats – 2013 - $16,000 & 2016 - $8,000 Membership Needs Survey – 2013 (see above) Membership Market Study with McKinley Advisors –$12,000 Nearly 120K invested in programs and equipment 621K in reserves as of 12/31/2016

2014 REVENUES 2014 investment income – $37,451 2013 investment – $126K Meetings – $156,841 - 48% Membership – $108,871 -34% Publications – $27,534 – 8% Fundraising – $15.549 - 5% Educational programming - $2,508 – 1% Other revenue – $13,284 – 4%

2015 REVENUES Meetings -143,482 -43% Membership dues- 111,543 -34%Publications- 26,940 -8% Fundraising -19,249 - 6% Educational programs- 7,255 - 2% (leadership academy, workshops) Other revenue- 10,949 -3% (sales, CAE study group) 2015 Investment income - (12,800) -4%

2014 EXPENSES Meetings – $128,333 – 40% Admin – $116,175 – 36% Educational programs - $37,304 – 12% Publications - $37,101 – 11% Fundraising – $2,828 – 1%

2015 EXPENSES General and administrative -130,996 -37% Meetings - 142,042 - 40% Publications - 41,064 - 11% Educational programs - 41,289 -11% Fundraising - 2,784 - 1%

REVENUES & EXPENES

supplier council survey We asked a series of value questions panel discussions versus roundtables exclusive events assigned tables and the kickers…… tradeshow-type events 25% responded See page 4 of President’s Quarterly Report

Background on November 2016 Tradeshow vs Not Background on November 2016

who talked to us Stand alone tradeshow in metro Atlanta (Georgia International Convention Center or The Gwinnett Center) - 54.17% - 26 Stand alone tradeshow at the Georgia World Congress Center - 66.67%- 32 Tradeshow attached to the Annual Meeting - 54.17% - 26 I have not attended a GSAE Tradeshow - 14.58% - 7

supplier council survey We asked a series of value questions panel discussions versus roundtables exclusive events assigned tables and the kickers…… tradeshow-type events 25% responded See page 4 of President’s Quarterly Report

who talked to us Less than 3 years - 37.50%- 18 4-7 years 33.33%- 16 16 years or more - 8.33% - 4

who talked to us Hotel or resort property - 47.83%- 22 Convention & Visitors Bureau - 19.57%- 9 Technology providers - 8.70% - 4 Conference or convention center - 6.52%- 3 Site, conference or exposition management -2.17%-1 Financial Services - 4.35% - 2 Communications, including printing - 4.35%-2 Other (please specify) - 6.52% - 3

and the suppliers said– what one thing keeps you up at night? adding value – 29% getting a visit – 25% win the biz – 10% more info from GSAE – 10% out of state – 10%

and the suppliers said– See page 4 of President’s Quarterly Report

playing in our market

what’s next – ASAE’s version Xperience Design Project day 1 “The Lab” co-creation collaborative 6 topics 100 facilitated convos uber specific audience The Lab is a full-day collaborative learning environment where you work side by side with industry partners to share ideas, uncover opportunities, and tackle the most important industry issues in the meetings industry today. Led by a dynamic host and industry thought leaders serving as zone facilitators, The Lab will challenge you to engage with your peers and partners.

what’s next – ASAE’s version zimbio.com night 1 the party they have named “connections” high end entertainment “Connections” is a can’t-miss social event. After you spend the day learning and experimenting in The Lab, enjoy an evening celebration that offers an opportunity to meet new people and deepen relationships. Enjoy all-star entertainment and VIP networking. science-all.com

what’s next – ASAE’s version day 2 kick off breakfast TED-style recaps individual meetings with suppliers “tell us your needs and we’ll match you” Kick off with breakfast and a TED-style recap of breakthroughs from The Lab. Following the recap, you’ll have the opportunity to conduct individual meetings with industry partners that you would like to consider for your upcoming events. You are not required to set up appointments—you will indicate your specific needs during registration so that we can match you with solutions providers to meet them.

our response Flattery and imitation encourage collaboration and action – asae open space – gampi and eventeract meet-up – rendezvous south crowd-sourcing –prof dev cmte fun – GSAE’s own culture and brand maximize professional potential meaningful connections

engaging directions 1) co-creation 2) effective use of time 3) engaging, fun 4) prizes, take aways

designed for smart discussions jonathanmalm.com www.futuristspeaker.com tvtropes.org

designed to engage yardgames.us www.Jenga.com www.madlibs.com/

designed with tangible takeaways bostonjcc.org worldmarket.com

inspiring experiences association execs corporate suppliers choose your own adventure strategic or practical meet up or not connect and collaborate sexy prizes and take aways based on participation tix choose your own adventure participant/host/ travel team /facilitator concrete ROI hefty price differentials

What to do about exhibits? Annual Meeting What to do about exhibits?

exhibiting Ideas Required Ticket Breakfast & Break – Thursday or Friday – ballroom and connections lounge Thursday Lunch, Break & Hosting Duties Breakout/Workshop Sponsor – pre- function Event sponsors – pre-function Enhancements