Rail, a value driver for business travel © 2014 Amadeus IT Group SA Cover example with photo as background and co-branding To change the photo click on the image, go to Picture Tools/Format and Change Picture To update the text, just click on the text Amadeus Rail Marketing April 2014

The rail renaissance Rail is becoming a real alternative and complement to air travel for business trips Demand is increasing from travellers because rail is adapted to business travel: time saving; work on-board; city centre to city centre; environment friendly etc. Rail becomes the chosen mode of transport for certain routes and corporations make it an integral part of their travel policies Rail is greener than air and fits better with some corporations’ green attitude

What you told us “ Complexity, lengthy processes and lack of incentives to book rail are hindering the potential growth of rail bookings through travel agents” “ In a fiercely competitive environment, selling rail can be an advantage, but there are obstacles” “ We need an automated, standardised and simplified tool to book rail more effectively”

Rail = a HUGE potential, but … Three main challenges: Selling rail effectively Servicing the needs of the 21st century customer Secure competitive advantage

Three main challenges Selling rail effectively The rail booking process must become easier, faster, more efficient The cost of booking rail must be lower than it is now

Three main challenges Secure competitive advantage Full and relevant rail content must be available: all fares, schedules and availability

Three main challenges Servicing the needs of the 21st century customer Service to the customer must be as good as for air, for a similar price

Our mission: To make booking rail easier Why are we in business? Because we believe that booking rail travel should be easier. We believe in making rail available to all travellers across the globe, we believe in making it easier for travel agents and travellers alike to book their rail journey, we believe in travel.

Introducing Amadeus Total Rail Multi-railway Multi- and cross-channel For all available channels and railways: A common business logic: a common and standardised end-to-end flow from searching and booking through to payment, ticketing, after-sales and invoicing Full integration into the travel ecosystem: integration into Amadeus PNR, Mid and Back Office feeds and other Amadeus solutions

Building the first Rail GDS… MULTI-RAILWAY … and more. COMMON BUSINESS LOGIC TRAVEL AGENCIES ONLINE MULTI-CHANNEL CROSS-CHANNEL FULL INTEGRATION A Rail GDS connecting railways to the travel agency network and other point of sales. The goal is to simplify the booking of rail to “foster industrialisation” by extending each domestic railways reach – international deployment. First Rail GDS – Long–term value through unique business logic that standardises and generalises the complexity of multiple railways through one system Integration of rail into the travel ecosystem; potentially the basis to integrate further content such as coach/bus CORPORATIONS Building the first Rail GDS…

Key benefits explained Increase productivity Reduce costs Improve customer and traveller satisfaction Secure competitive advantage

Key benefits explained Amadeus Total Rail is the only solution to provide a standardised, end-to-end flow with full integration of rail travel data into the Amadeus PNR and Mid-Back Office systems for the sale of multiple railways. Key benefits: Increase productivity Reduce costs Complexity is removed from the rail booking process Sell rail like air or any other mode of transportation Booking rail becomes more efficient: training time and cost reduction

Key benefits explained Amadeus is the only GDS to heavily invest in rail technology in order to provide a multi-railway, multi- channel solution for selling rail. All available railways in the Amadeus Global Rail Sales platform can be sold the same way across all sales channels around the world. Key benefits: Improve customer and traveller satisfaction Secure competitive advantage Sell all railways the same way Rail is available anywhere, any time - fit for international organisations with global offices Reach new customers and improve customer service

Connect to travel agencies and corporations Air-Rail Display Integration with Amadeus: Profiles PNR Itinerary / Check my Trip Mid/Back office systems B2B OFFLINE TMCs & TAs (Selling Platform) Display your train services alongside flights on the most popular air/rail routes. Instant air-rail comparison Rail Display Sell tickets on our rail graphical user interface available to travel sellers worldwide.  Rail booking made easy B2C / B2B Online OLTAs Web Services Expand your online presence and reach new customers.  Rail is an integral part of the online offer  SBT Corporations AeTM - Rail Sell trains alongside flights, cars and hotels on Amadeus self-booking tool for business travellers.  Rail becomes a real alternative for business travel

Air-Rail Display Instant air-rail comparison

Key features and benefits Simplified and standardised end-to-end flow common to rail and air Full integration into Amadeus PNR, Mid and Back Office feeds and other Amadeus products for all available railways Increase productivity: similar commands and flows to air With Air-Rail Display, the overall rail booking process time can be reduced by 50%.

Key features and benefits One-stop-shop: rail is available together with air, hotels, cars etc Improve traveller and customer satisfaction and secure competitive advantage: Easy to compare journey times and fares on the most popular air-rail routes One single point of entry for multi-modal travel: rail is available together with air, hotels, cars etc

Testimonials and Awards “The Amadeus GDS is already the basic tool for serving our corporate customers; the new rail contents and functionalities are seamlessly inserted in the existing logical framework of the Amadeus PNR. The initial learning curve for front line staff is reduced to a minimum. The whole product has the familiar ‘look and feel’ of the Amadeus system.” Pilot agency in Italy Award Finalist, Air-Rail Awards Innovation category - 2013

Amadeus Rail Display Rail booking made easy

Key features and benefits Multi-railway Real-time availability and fare comparison in one single view Standardised, end-to-end flow common to all available railways in any country Improve customer and traveller satisfaction and secure competitive advantage: Reservation of multiple railways can be centralised in a single location – one application, one flow The agent can offer the best trip option to the traveller – they become real travel consultants; their time and expertise is spent on advising customers, not in learning how to use a tool Compare 4 trip proposals in less than 1 minute, including price and flexibility

Key features and benefits Full integration into Amadeus PNR, Mid and Back Office feeds and other Amadeus products for all available railways Better integration into travel sellers’ own tools: data feed available from the PNR Increase productivity: complexity is removed from the rail booking process; no manual feed to MBO required Reduce costs: no specific training is required to book rail; can be used by non-rail expert agents Time spent on training can be reduced by 3 No manual input for PNR and MBO feeds One single robotic script across markets

Testimonials and Awards “Amadeus Rail Display is a real asset for us because we can have more of a consultant role. We always have to fight to find the right fares and this solution has a real added-value.” Alphonsine Darika, Jet Tour Boiloris Awards Winner, Trophée de l’Innovation by l’Echo touristique B2B category - 2012 Runner up at the UNWTO Ulysses Award Innovation category - 2012

Web Services A single connection to sell multiple railways online Under negotiation

Key features and benefits Cache Community model Improve traveller and customer satisfaction Instant response time: 100ms ~> 1ms Quality of service: accuracy around 95% Secure competitive advantage: Show innovation with more functionalities: calendar search, weekend search, distance search… New features are available directly to the community Instant response time: 100ms ~> 1ms Quality of service: accuracy around 95%

Key features and benefits Multi-railway – no direct connect needed Common and standardised flow for all available railways Full integration into Amadeus PNR, Mid and Back Office feeds and interoperability with Amadeus Rail Display and TMC’s own systems for off line operations Increase productivity: from searching to booking, payment, ticketing, after-sales and invoicing rail travel, the process is the same for all available railways. Reduce costs: one single connection is required to access multiple railways. No need to develop and pay for individual direct connections with every railway.

AeTM Rail for business travellers in 2014