SEARCH ENGINE OPTIMIZATION Reach potential consumers searching for your products & services Consumers turn to search engines to research products, services or businesses before making purchases. If your company doesn’t show up on search results, you’re losing out on business. As a badged Google Partner and a Bing Accredited Professional, our search team researches the most relevant keywords that apply to your brand, products and services, and monitors these keywords to optimize your search performance. Through this constant research and optimization, we then capitalize on areas of growth to raise your search rankings, website traffic, phone calls, and conversions. BENEFITS OF SEARCH ENGINE OPTIMIZATION (SEO) Boost visibility of your website and increase traffic to your site Drive qualified leads to your website Increase ROI on Google results pages Increase revenue by converting browsers to buyers Attract new visitors and potential customers to your business Save time and money with our Google-certified team

SEARCH OPTIMIZATION OPTIONS Reach potential consumers searching for your products & services BASIC SEO STANDARD SEO ENHANCED SEO Basic - $400/month Basic+ - $600/month (see features below) *6 month minimum required Standard - $800/month Standard+ - $1,000/month (see features below) *6 month minimum required Enhanced - $1,200 per month Enhanced+ - $1,600 per month Custom SEO Plan - Quoted (see features below) *6 month min required Basic Basic + Standard Standard + Enhanced Enhanced+ SEO Hours 10 15 20 25 30 40 Key Words 2-4 3-5 4-6 FEATURES   Account Setup & Review x Keyword Selection Consultation Account Management Ranking & Reporting Google, Yahoo & Bing Submissions Google Places Local Profile Business Citation Building Submission to Directories Social Bookmarking Custom Blogs Content & Publication Onsite Edit Recommendation/Implementation Onsite Content Creation Google Analytics Installed Keyword & Competitive Link Building Reporting on Secondary Keywords Dedicated Account Manager Onsite Optimization Content Audit Onsite Optimization Content Recommendation Duplicate Content Audit and Recommendation Article Content Creation & Distribution Onsite Optimization Content to Targeted Pages Onsite & Offsite Content Marketing Google Webmasters Tools (install/monitor) Duplicate Content Fix Implementation Google Analytics Data Review (ongoing) Sitemap in .xml Format Robots.txt File *Included with all 12 month campaigns: (4 and 9 month reviews with YTD Value Report, Client Call to discuss results, Google Analytics Guide & Training)

SEARCH OPTIMIZATION DEFINITIONS Reach potential consumers searching for your products & services Account Setup & Review Capture essential information needed to begin optimization. Enables campaign setup in the system and SEO Account Manager to make informed decisions regarding onsite optimization keyword phrase selection. Keyword Selection Consultation Research and analysis to help select the best keyword search terms for successful campaign. Choosing the proper keyword phrases is the most efficient and impactful way to benefit optimization efforts. Account Management Account Management services help to identify target keywords, share optimization opportunities, answer questions, make suggestions, and monitor each campaign's progress for best results. Ranking & Reporting Easy to understand reports, which are updated when work is performed and provide a single location to track rankings and overall progress made throughout a campaign providing full transparency. Google, Yahoo & Bing Submissions Search engines don't know a website exists unless it is indexed. Your website is submitted to be indexed for visibility on all major search engines and allows them to tie your website to specific search results quickly. Google Places Local Profile Setup, claim and optimize client's profile to be found by local search results. Business Citation Building Setup, claim and optimize customer profiles on major business profile sites to support and build credibility. Multiple listings with more way to be found help create more trust in the eyes of the search engines. Submission to Directories Submissions to non location specific directories to support and build your business profile listings credibility, with more ways to be found online. More listings help create more trust with major search engines. Social Bookmarking Keyword focused links to your site in the form of bookmarks within social bookmarking communities. Your site is bookmarked where other users and search engines can see it. Custom Blogs Content & Publication Original, consumer generated content written about your keywords along with publication, distribution and hosting of custom blog content on various websites throughout the internet that link to your URL. Onsite Edit Recommendation/Implementation Recommend and Implement website code and content to create relevancy for search engines. These recommendations provide the ability to see what changes need to be made to help with optimization efforts. Onsite Content Creation Content may be added to your site as needed to enhance keyword optimization. Google Analytics Installed Google Analytics will be installed to allow view ability of key traffic data. Keyword & Competitive Link Building Targeted Link building on websites where your competitor's are building backlinks for keywords you are trying to rank for and links on sites directly related to relevant vertical keywords. High quality link building activity adds diversity to gain further trust with search engines. Reporting on Secondary Keywords Secondary keywords are keywords which show an increase in rank from the work done on the primary keywords. Dedicated Account Manager Personal access to an SEO expert who is assigned to your account and knows your campaign history. They provide proactive monthly reporting and analysis to ensure success for more competitive campaigns. Onsite Optimization Content Audit An in-depth content audit to ensure quality content is available and optimized to drive relevancy in the eyes of the search engines. Onsite Optimization Content Recommendation Recommendation and implementation from content audit. Duplicate Content Audit and Recommendation Website will be audited for duplicate content to mitigate potential negative impact on the SEO campaign. The audit is crucial as duplicate content has a negative impact on rankings. Article Content Creation & Distribution Creation and publication of keyword focused content with fact and research based unique articles that give your website more authority and relevancy in your market. Distributed on authoritative websites. Onsite Optimization Content to Targeted Pages When needed, custom content will be written for the client's webpage to ensure keyword rich content to boost overall optimization efforts. Onsite & Offsite Content Marketing Promotion of client keyword rich content both within the client site and on other sites with high authority to enhance relevancy with search engines. Google Webmasters Tools (install/monitor) Google Webmaster tools will be installed to monitor for errors that may occur. This provides valuable data to the Account Manager to ensure the website meets SEO standards. Duplicate Content Fix Implementation Duplicate content issues on a site will be corrected to avoid negative impact on rankings Google Analytics Data Review (ongoing) Google Analytics data will be reviewed on a monthly reporting call. This will highlight the impact the SEO campaign has on the client's business. Sitemap in .xml Format An xml site map will be created and installed into the backend of the client's website if one does not exist. XML Sitemaps allow a search engine to find all the website pages that need to be indexed. Robots.txt File A robots.txt file will be created and installed into the backend of the client site if one does not exist. This file protects sensitive/proprietary data used by the website and tells search engines not to crawl those data sets. Year to Date Value Report The 4th and 9th months on an annual campaign, a reporting call and follow up email to the client will occur. This report shows YTD overview of SEO work, accomplishments, future plans/goals and any potential changes.