Online Marketing Campaign Christopher M. Labbate – Certified Online Marketing Expert - www.seobank.ca

SEO is broken up into two parts… 1. Onpage SEO optimization which includes adding keywords, and website coding like correcting meta tags, titles and image ALT text on your Website. 2. Offpage SEO which has to do with PageRank, Social Media Sharing and Authority Link Building off your Website.

It is Curious to note that… Onpage SEO accounts for only 30% of your overall ranking in search engines for your industry… While Offpage SEO accounts for the other 70% … Google really favors websites that are connected to their clients via social media, have Backlinks and get real press & PR.

“Countertops in “Town” ex. Leamington “Laminate Countertops” All websites need Onpage SEO so that Google knows what they are about and what to be index for when people search for your services online… “Countertops in “Town” ex. Leamington “Laminate Countertops” “Quartz and Stone Countertops” Your websites for instance should be index for your main service keywords like…

But in order to have top rank and beat out your competitors you need Offpage SEO support of Social Media Marketing and Link-Building.

You Have Positive Reviews but the # of Directories Should Increase Make sure you are listed on Local Online Directories such as Google Places as your Reviews are a “TRUST FACTOR” signal to Google and your Clients that you are a reputable company! You Have Positive Reviews but the # of Directories Should Increase

Your Current Website Ranking | On-Page Optimization What Needs to Be Fixed ? All Title Tags are the Same Meta Tags Are Missing No Alt Image Tags Wordpress SEO Plugins Social Media Integration

Your Current Website Ranking Off Page Optimization Backlinking really does two things for a Company Online: 1) People are able to Find You Online through a 3rd party sites and contact you directly via email, phone, or clicking to the website… 2) When you post a Backlink to your website Google increases your online rank. The more relevant high PR authority links pointing back to your main site the better your Search Engine Rank.

There is a Need for More Backlinks on Your Current Website! Current Your Backlink Count is LOW and we would like to increase this number by adding more Online Directories to get Counter Effects Found Online.

‘Do Follow’ Vs. ‘No Follow’ Links on your Website. We Will Also Be Correcting your Out Bound Links on the Website for its important to have your suppliers on your website but you should not be passing Authority over to them.

We track all of this data and ensure you are increasing in website rank receiving leads and achieving your ROI on your SEO investment.

Better Results! After all elements are in place we will start to see More Calls, Leads and Sales from our online marketing campaign.

All of this Leads up to one thing…..

Certified Online Marketing Expert Christopher M. Labbate Certified Online Marketing Expert Building Relationships through Expertise – Building Trust through Results! www.seobank.ca